Bloomtools

26/03/2026

"I could not recommend Bloomtools more! They revamped my website in a manner that has caused so much unexpected organic traffic and enquiries which has helped my new business to thrive! They really understand how SEO and google work and know how to explain it simply so you can take simple steps that make a huge difference. They're always so responsive and easy to talk to as well. Thank you Bloomtools for all of your.." says Jessica on Google

★★★★★ I could not recommend Bloomtools more! They revamped my website in a manner that has caused so much unexpected organic traffic and enquiries which has helped my new business to thrive! They really understand how SEO and google work and know how to explain it simply so you can take si...

01/02/2026

The "Post Every Day" Era is Dead. If you’re still using 2024 or 2025 tactics, you’re essentially invisible.

In 2026, the algorithm has a new master: Retention. It no longer cares about how many hashtags you use or how many times you post a week. It cares if people stay.

We just analysed the last 6 months of search data, and the results are clear:

✅ Social SEO has replaced the hashtag.
✅ Depth has replaced frequency.
✅ AI Vibe-Coding is the only way to scale without losing your soul.

What worked 12 months ago is now a recipe for burnout and zero reach. We’ve broken down the exact 2026 framework for growth in our latest article.

Read the full breakdown below:
🔗 https://www.bloomtools.com/blog/the-2026-visibility-playbook--how-to-be-findable--believable--and-easy-to-choose

A Quick Favour:
The marketing landscape shifted fast this year. If you know a business owner or a fellow marketer who is struggling to see the reach they used to get, please share this post with them. Let's help everyone stop shouting into the void.

28/01/2026

📣 We’re hiring: SEM-Focused Marketing Assistant (Part-Time)

Are you an experienced digital marketer looking to refine your SEM expertise in a stable, long-standing agency? Bloomtools is seeking a Marketing Assistant with a minimum of 2+ years of hands-on Google Ads experience to join our team.

This is not a starting-from-scratch role. We are looking for a mature professional ready to manage high-impact campaigns (approx. 70% SEM focus) for a variety of industries, with a growing focus on the veterinary sector.

You will be joining a business with 20+ years of history, offering the stability of an established firm with the heart of a small, collaborative team.

The Role: Executing SEM strategy and digital projects within a supportive environment.
The Perk: Part-time flexibility with hybrid options over time.
The Culture: Your opinion counts. Work alongside specialists who value your input.

Apply via SEEK: https://www.seek.com.au/job/89949524

21/12/2025

On behalf of Bloomtools CEO, Tracey Voyce, and the entire team, we extend our warmest season's greetings to our valued clients, along with a free gift to show our appreciation during this holiday period.
https://youtu.be/zEhvNp7F_J0 🎄

Tracey Voyce, CEO of Bloomtools Wishing her clients a very Merry Christmas, with a gift. 00:00 Christmas recording - 2025_12_18 07_13 AEST – Recording

16/12/2025

Heads Up: Google is updating its algorithm again!

On December 11, Google kicked off its December 2025 Core Update. You might see some movement in your website rankings over the next few weeks, this is completely normal as Google reshuffles the "digital filing cabinet" to find the most helpful content.

We’ve put together a quick guide to help you understand what’s happening, why it’s happening, and why you shouldn't worry.

Read the full breakdown here: https://www.bloomtools.com/blog/google-s-december-2025-core-update--what-it-means-for-your-business

If you notice any major shifts and need a hand interpreting the data, our SEO team is here to help.

12/10/2025

The algorithm has evolved, and instead of limiting your reach, it now helps more people discover businesses they haven’t even followed yet.

With the right approach, your content can reach new audiences, spark meaningful conversations, and grow your community faster than ever.

In our latest blog, we break down how to make the most of Facebook’s new algorithm:
☑️ Why authentic engagement drives results
☑️ The content formats Facebook loves (Reels, Stories, Lives)
☑️ How consistency and smart keywords boost your visibility
☑️ When and how to boost posts for real impact

It’s not about chasing the algorithm; it’s about understanding it.

Discover how to leverage it and transform your posts into effective discovery tools.

👉 Read the full blog here: https://www.bloomtools.com/blog/how-the-facebook-algorithm-works-for-business-posts-in-2025

08/10/2025

Google reviews might be king, but Facebook recommendations still matter!

Facebook swapped its old star rating system for the simple “Yes/No, Do you recommend this business?” way back in 2018. While it’s not new, it’s still an underused tool for local businesses, and it can actually work in your favour.

In our latest blog, we cover:

👉 Why Facebook recommendations are still worth collecting (even years after the change)
👉 Why Google reviews should always be your #1 priority for local SEO
👉 A clever third option, a feedback form to capture and resolve issues before they go public

Check out the full article and learn how a “three-channel” review strategy can strengthen your reputation:
https://www.bloomtools.com/blog/is-it-worth-getting-reviews-on-your-facebook-business-page

28/07/2025

Think your Google Business Profile is something you just set up once and walk away from? You could be putting your visibility at risk.

Your GBP is one of the most important tools for helping customers find and choose you, but it’s also more vulnerable than most people realise.

Here’s what you need to know:
👉 Anyone, even a competitor, can suggest changes to your listing
👉 Google may update your details without telling you if it believes the changes are accurate
👉 Outdated or inconsistent info can hurt your search rankings and cost you business

Before you rebrand, move locations, or even tweak your phone number, read this blog. It covers:
✅ Why your listing can get suspended
✅ How to avoid triggering Google’s re-verification process
✅ Smart steps to update your business info the right way
✅ How we helped a client skip video verification and go straight to text

Don’t risk your listing getting taken down. Read the full blog here: https://www.bloomtools.com/blog/think-your-google-business-profile-is-set-and-forget-think-again

Need help managing your GBP? Let the Bloomtools team guide you through it.

21/07/2025

Email automation is one of the most powerful digital marketing tools at your fingertips. It allows you to stay connected with your audience, build trust over time, and deliver the right message at the right moment, all without the need to manually send every message.

If you’re still manually following up with leads, chasing reviews, or sending reminders, it’s time to make your email marketing work harder for you.

Here’s what you’ll discover:
✅ How welcome emails, drip campaigns, and onboarding flows can make your client journey smoother
✅ Why well-timed reminders, feedback requests, and EOFY tips create trust and repeat business
✅ The common mistakes to avoid (like sounding robotic or overcomplicating too early)
✅ How to start small with three simple automations and scale from there
✅ Tips to integrate automation with your CRM and online forms for even better results

Imagine onboarding a new client, educating them over time, reminding them of key deadlines, and doing it all automatically. That’s the power of automation.

Whether you’re in accounting, consulting, or run a local service-based business, this guide is packed with actionable tips to help you connect better and work smarter.

Read the full blog here and see how you can start automating today: https://www.bloomtools.com/blog/unlock-the-power-of-email-automation

16/07/2025

As of July 10, 2025, Google is now indexing public Instagram posts from Business and Creator accounts. That means your Reels, carousels, and image posts can now appear when people search on Google, not just on Instagram.

Why does it matter? Until now, Instagram content was mostly “invisible” to search engines. This update turns your Instagram feed into an SEO asset, helping you reach new audiences who may never have followed you before.

The benefits:
✅ Longer shelf life for posts
✅ Increased visibility in search results
✅ More ways for customers to discover your business
✅ Boosts your digital presence beyond your website

In our latest blog, we walk you through everything you need to know.
From who qualifies for indexing, to how you can optimise your Instagram for search visibility, and what steps to take if you’re not quite ready yet.

Check it out here: https://www.bloomtools.com/blog/your-instagram-posts-can-now-appear-on-google

Need help getting started? Let’s make your content work harder for you.

05/07/2025

"A very professional and efficient experience. Extremely happy with what Tracey and the team did for me." says heath on Google

★★★★★ A very professional and efficient experience. Extremely happy with what Tracey and the team did for me.