Triumph Media & Marketing

Triumph Media & Marketing The marketing team your business needs - Full service marketing, just like an in-house employee. Tamara Ridley launched Triumph Media and Marketing in 2022.

With 15 years' experience in media and marketing, Tamara developed a passion for helping small to medium businesses. She forged a successful career with News Corp Australia, working with a multitude of brands to build out their advertising and marketing strategies through content, across digital media platforms and editorial coverage. "In my time at News, I worked with so many people that are tryi

ng to manage all the functions of their business. Owner operator, sales manager, customer service, project management and marketer. They spread themselves thin by trying to wear too many hats. This was my inspiration in starting Triumph Media and Marketing. I want to offer a flexible service that gives business an opportunity to have a qualified and experienced marketer at an investment they can afford, without the overheads of hiring an employee."
- Tamara Ridley | Managing Director | Founder

Running a business is challenging, and they say you cannot fill from an empty cup. So this is your gentle reminder to ta...
15/12/2022

Running a business is challenging, and they say you cannot fill from an empty cup. So this is your gentle reminder to take a breath, take some you time, and remember that there are ways to outsource the workload and you don't need to do it all yourself.

Sometimes we fall into the trap of thinking our product or service on its own is enough to appeal to consumers. It's qua...
14/12/2022

Sometimes we fall into the trap of thinking our product or service on its own is enough to appeal to consumers. It's quality, it's unique, it's price point effective - those are all good things to have - but what ELSE will make people choose you over others? An authentic brand purpose will help you connect with MORE potential customers. Are you community focussed? Are you environmentally conscious? Are you heath orientated? What is your core purpose and how can you connect with your target audience authentically and purposefully? At Triumph we uncover your true brand purpose and turn that into a retailing superpower. If you would like to have a chat about how we can help you find your brand purpose, contact Tamara today for a chat on 0400 722 055.

13/12/2022

If you are a retailer who is aiming for the Christmas shopper 46% of Australians had already started shopping for gifts by mid November, while 21% of the population were planning to wait until December, so it's important to tailor your message to appeal to the last minute shopper. What do you have in your store that could appeal to the secret Santa's, the forgotten mother-in-law, or the neighbour? This is an interesting article on the retail trends this year; https://smallbusinessconnections.com.au/how-the-rise-of-online-shopping-is-shape-spending-habits-this-christmas/

12/12/2022

There are many ad agencies, social media managers, and digital campaign managers that activate tactics and build paid and organic media
campaigns. But what about the other elements of your
business? Is your brand resonating with your customers? Are your sales figures trending up? Are you acquiring new business? Is there more you could
be doing in the community to grow your brand recall organically? Triumph Marketing will manage your social strategy, and work directly with any third party
agencies you have on board to ensure all the campaign activations align with your overall business objectives.
Think of us as your marketing activation project managers! Only need 4 hours a week? No problem! Want someone dedicated 2 full days a week?
Absolutely! Call Tamara today for an obligation free quote on 0400 722 055.

11/12/2022

Who else is excited 🎄

Many people see this as two separate roles, however as someone with 15 years in sales and marketing, I can hand on heart...
10/12/2022

Many people see this as two separate roles, however as someone with 15 years in sales and marketing, I can hand on heart say these two roles are intrinsically linked. In saying this, a great sales person is not a great marketer, and a great marketer is not a great sales person. But they work together like wine and cheese! If you can link your marketing team in with your sales team and you have a marketer that understands frontline sales, I guarantee your business will grow. I am working with a client at them moment where I liaise with store managers and sales managers every day to ensure that the marketing activations will not only work in the stores, but that the store managers are engaged and have everything they need to be successful. This ultimately drives an increase in sales. If you want a marketer that understands sales, call me today on 0400 722 055 to discuss how I can work with your sales team through marketing strategies that align with sales tactics. Now, go and have some wine and cheese and enjoy your Saturday! 🍾🍷

Should you pay for advertising? ABSOLUTELY! Your business can absolutely grow from organic activity, but at the end of t...
08/12/2022

Should you pay for advertising? ABSOLUTELY! Your business can absolutely grow from organic activity, but at the end of the day there is a whole segment of people who are not seeing your messages that could be buying your product or service. Advertising is a long game, it takes time to convert a customer. They go through many stages in a purchase journey and it is important to be present at all stages of this process (if you want to know more, check out yesterdays post on the sales funnel). We can help you map out a sales funnel for your business and build marketing strategies and paid media solutions to help you grow your business and achieve your goals. We can even be the medium for your advertising agency to ensure your campaigns align to your business plan. Call Tamara on 0400 722 055 to get started.

Consumers go through key stages when they purchase anything from a home, to a toothbrush. You need to nurture your custo...
07/12/2022

Consumers go through key stages when they purchase anything from a home, to a toothbrush. You need to nurture your customer through each stage with targeted marketing and posts, with loyalty and nurture as a key focus in your strategy. It's more cost effective to keep a customer than find a new one. Do you have a strategy to nurture your customers through each of these stages?

I always say to people; which customer segment gives you the most return? For example if you had a dental service where ...
06/12/2022

I always say to people; which customer segment gives you the most return? For example if you had a dental service where anyone with teeth is your potential market, you might want to target families with multiple kids within 15km of your service, as these groups will have a longer lifetime value than a younger couple who get two cleans a year. Think strategically about who you want to target.

"Everyone is my potential customer" is one of the statements that makes me cringe. While there are times where this is t...
06/12/2022

"Everyone is my potential customer" is one of the statements that makes me cringe. While there are times where this is true, many times there are key customer groupings that choose your products or services. Do you know who they are? Are you levering their interests? Are you engaging with them on a deeper level? You will get better return for your marketing efforts if you can segment your customers and provide relevant, engaging and targeted messaging. Need help segmenting your audience? Call Tamara from Triumph Media and Marketing today on 0400 722 055 for an obligation free discussion on how we can help you segment and target your customer base.

Planning gives you a line of sight on what your path is and helps you identify gaps. This works in all facets of your bu...
05/12/2022

Planning gives you a line of sight on what your path is and helps you identify gaps. This works in all facets of your business from growth plans, right down to planning out your social media. A goal without a plan is just a wish! If you don't have the time for planning, that's a sure sign that you might need our support! Call us for an obligation free chat! Tamara 0400 722 055 www.triumphmediaandmarketing.com.au

Address

29 Trafalgar Drive
Victoria Point, QLD
4165

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 2am
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+61400722055

Website

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