11/09/2022
Designer jargon is confusing right? You may have heard of a few of these, but what do they mean??
I'm glad you asked!
✨Raster: JPG, PNG, TIFF
These are images created with pixels on a screen.
JPG files are supported by all image viewers and editors. It's the most widely accepted image format.
PNG is a particularly popular file type with web designers because it can handle graphics with transparent or semi-transparent backgrounds.
✨Vector: EPS, SVG, PDF
These are extremely versatile images based on a mathematical mapping, which allows them to scale from super small to incredibly large.
EPS is a vector file format often required for professional and high-quality image printing. PostScript printers and image setters typically use EPS to produce vast, detailed images — such as billboard advertising, large posters, and other marketing collateral.
PDF - stands for "portable document format". Essentially, the format is used when you need to save files that cannot be modified but still need to be easily shared and printed. Today most devices have a version of Adobe Reader or can open a PDF in an Internet Browser. Most of the time when a program creates a PDF it will be a vector format, **HOWEVER if say you've created it from a Word doc in which you've placed an image into, THAT image will still be raster. PDF is amazing at holding many file types within it!
I could talk on and on about all these differences, so DM me if you want to learn more!
