Arty Crow Design & Media

Arty Crow Design & Media BRAND COMMUNICATION & VISUAL MEDIA
End-to-end brand support across web, photography, video, design, and marketing materials.

Sister brand to Justine Brentnall Studio

Here’s a recent branding project I created for Our FABEL , a clever, and I think, much needed, new initiative designed t...
25/11/2025

Here’s a recent branding project I created for Our FABEL , a clever, and I think, much needed, new initiative designed to support and strengthen Wagga’s hospitality and entertainment community. Fabel brings venues, creatives, producers and locals together under the idea of Food And Beverage. Entertainment Life, with a clear focus on momentum, collaboration and rebuilding connection across the sector.

The brand needed to feel active, grounded and community-minded, while still having the presence to lead a region-wide initiative. It had to work across digital, print and events, be recognisable at any scale, and communicate to a broad mix of people – from business owners and creatives to hospitality workers and the general public.

The icon carries the idea of movement and progress. The curved forms create direction and flow, giving the brand a sense of pace. The colour transitions add energy without overplaying it. The typography uses rounded shapes to keep the tone approachable, and the signature ‘f’ gives the name a defined character that reads clearly and instantly in any context.

Full case study is now on my website.
https://www.artycrow.com.au/fabel-branding

09/11/2025

Very proud of my work on this video in collaboration with Troy from Focus Studio Productions
Telling Wagga Trucks story exactly how it is - a very hardworking business with a people-first focus and an all round decent team of people.
There is more from this branding project to come!

I recently worked on campaign strategy and design for Rules Club Wagga - their $10,000 holiday giveaway is now live.My w...
11/09/2025

I recently worked on campaign strategy and design for Rules Club Wagga - their $10,000 holiday giveaway is now live.

My work involved shaping the strategy and key wording, and building a cohesive look across print and digital so the messaging lands with a broad demographic, is clear, inviting, and exciting!. You will see it on posters, pull up banners, the bowls green banner, table tents, TV screens, the web page and social. Proud of this one! Sharp, recognisable and easy to act on.

If your're a member or thinking of being one - this is an awesome prize to have a chance at!

Visit Rules Club Wagga page and website for details. ✈️🏖️🎉

Read more about the project on my webiste 🤓https://www.artycrow.com.au/campaign-strategy-and-design-rules-club-wagga

I recently worked with Commlex who are a law firm that needed a website upgrade to better reflect how they work - mobile...
08/04/2025

I recently worked with Commlex who are a law firm that needed a website upgrade to better reflect how they work - mobile, modern, and client-focused. Their services are grounded in clarity, accessibility, and flexibility, and they were looking for a site that could communicate that in a straightforward, professional way.

The goal was to move away from an outdated online presence and create something that speaks to how they operate: progressive, practical, and built around the needs of their clients. The site needed to be clean, easy to navigate, and purposeful in how it presents their services - with messaging that’s direct, human, and aligned with their values.

I really enjoyed working with the Commlex team. They bring a sharp, no-nonsense approach to their work and are genuinely committed to doing things differently - making legal services more usable, more mobile, and more adaptable to real life. The project was collaborative, thoughtful, and a great example of what can happen when strategy and design work together. See more: https://www.artycrow.com.au/commlex

05/03/2025

Leddin Build needed a strong, professional identity to match its commitment to quality craftsmanship. To create a visual identity that reflects these values, I designed a bold, modern logo - clean, strong, and timeless. The black-and-white aesthetic keeps it sharp and professional, perfect for a builder who takes pride in quality work.

Alongside the logo, I also set up his Google Business Profile and a Google Web Page - a simple but solid starting point for any new business looking to establish an online presence and connect with clients.

Branding isn’t about size - it’s about clarity. Whether you’re a startup like Leddin Build or an established business, having a strong visual identity helps people recognise and trust what you do.

Big budget or small, branding is always possible. It’s about working within your capacity to build something that represents you well - because branding isn’t just a luxury, it’s a foundation.

If you’re starting a business, is your branding working for you? 👀

Do you have a current capability statement?A well-designed capability statement is more than just a document – it’s a po...
07/01/2025

Do you have a current capability statement?

A well-designed capability statement is more than just a document – it’s a powerful tool that showcases your business’s expertise, experience, and what sets you apart - it’s a way to show your business’s strengths, experience, and what makes you the right choice for the job. Whether you’re bidding for government contracts or large-scale projects, it’s often the first thing decision-makers look at.

I help businesses present themselves clearly and professionally with capability statements that align with their goals and reflect their expertise.

Need yours updated or created from scratch? Contact me for details.

One of the projects I worked on this year: helping Absolute Mesh and Steel shift their online presence towards a focus o...
16/12/2024

One of the projects I worked on this year: helping Absolute Mesh and Steel shift their online presence towards a focus on reinforcement solutions. This included updates across their website, imagery, video, social media, and creating a capability statement. Read about the project: https://www.artycrow.com.au/amswagga

21/10/2024

LOGO VARIATION | A recent design for Full Circle Coffee Roasters who wanted a logo variation.

Having different logo variations gives brands the flexibility to adapt and stay consistent across multiple platforms. Whether it’s refreshing the branding for seasonal campaigns, or creating a standout element for promotional or marketing use, branding variations help you stay consistent yet versatile. It’s all about keeping your brand fresh and engaging across every platform, while still being recognisable.

As they say, "Versatility is the key to creativity," and with alternate branding elements, your brand can always stay fresh and relevant without losing its identity.

New logo for Cam! Dark and light variations to suit different applications. A logo in sport provides a distinct brand to...
30/08/2024

New logo for Cam! Dark and light variations to suit different applications. A logo in sport provides a distinct brand to mark your profile, essential for any journey ... proud to support Cam on his!

I recently worked with Cooinda Court Aged Care to rebrand and refresh their visual identity, and build them an online p...
08/05/2024

I recently worked with Cooinda Court Aged Care to rebrand and refresh their visual identity, and build them an online presence with a new website. The brief was to create a contemporary, fresh look that is distinctive and reflective of their ethos, and is versatile to work across their various touchpoints.

In designing the logo, I chose the fingerprint as the central motif to emphasise the facility’s commitment to individualised care. The fingerprint, inherently unique to every individual, symbolises the distinct personality, history, and needs of each resident. It underscores the facility’s dedication to providing personalised attention, ensuring that the care each resident receives reflects their unique identity and preferences. The fingerprint not only represents personal identity but also reinforces the sense of security and belonging, making Cooinda Court a place where residents feel truly seen and appreciated.

This design is not just a visual identity; it is a reflection of Cooinda Court’s mission to create a supportive and homely atmosphere. The logo aims to resonate with residents and their families, ensuring it is recognised as a trusted symbol of care and dignity.

The choice of colors was deliberate, aiming to evoke a sense of calm, safety, and wellbeing. These colors are often associated with trust and health, aligning with the core values of Cooinda Court. By integrating these elements, the logo not only strengthens the visual identity of the facility but also serves as a symbol of its dedication to creating a nurturing environment where residents feel valued and at home.

https://www.artycrow.com.au/cooindacourt

Visit Website: www.cooindacourt.com.au

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Wagga Wagga, NSW
2650

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Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 1pm

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