Amadeus Brand

Amadeus Brand Hi, I'm Julia Gottlieb creator of Amadeus Brand. I provide branding and design services to help brin Helping small businesses do big things.

Every business needs a clear brand story. We're here to help you find yours.

Summer holidays are for ... reflecting on the past year and looking to the year ahead. Here's a highlight from '25 - wor...
14/01/2026

Summer holidays are for ... reflecting on the past year and looking to the year ahead.

Here's a highlight from '25 - working with two brilliant women on branding and website for their new business venture: a transport planning consultancy based in Sydney and Hobart.

It's so great to see the important work that Capital Punishment Justice Project do being brought to life in a social med...
24/09/2024

It's so great to see the important work that Capital Punishment Justice Project do being brought to life in a social media campaign. With the help of our talented assistant Nadege, education and awareness about the death penalty can be amplified.

After working with CPJP on a pro-bono basis in 2021, I was invited to join their board. After double-checking with them that they knew 'I wasn't a lawyer, right?!' I accepted, where I offer guidance on marketing and comms.

Anyone who sits on a NFP board will 100% understand the challenge of trying to accelerate progress on an issue or cause with next to no resources or funding. Hence my delight to see the work we've done on brand and comms strategy come to life in these posts.

Well done to CPJP CEO Elizabeth, and Nadege šŸ‘

See more: https://www.instagram.com/cpjpaustralia/

Such a pleasure recently to launch a new website for local Wangaratta legend Brooke of Warby MassageI have sampled the s...
02/09/2024

Such a pleasure recently to launch a new website for local Wangaratta legend Brooke of Warby Massage

I have sampled the service - a few times now - and it's honestly one of the best massages I've ever had. Brooke is a master of her craft. Her bookings are on the rise and rise and she's booking regulars, but most of all she's proud to promote her business with clarity and ease. Such a pleasure to work with her and bring this gorgeous business and brand to life 🧔✨

Launched today, a new brand and website for Dr Nita Bartlett - an Oncoplastic and General Surgeon in Townsville, QLD. I ...
14/06/2024

Launched today, a new brand and website for Dr Nita Bartlett - an Oncoplastic and General Surgeon in Townsville, QLD.

I love meeting medical professionals like Nita. It’s always so interesting to talk with people who are passionate about what they do. I really understood this in our brand strategy workshop; Nita not only provides excellent surgical skill, but she goes over and above to provide exceptional care for her patients and their families - human-to-human.

I wanted both of these things to be evident from her visual identity, as well as all of the copywriting throughout the website. It was important that the tone of voice be spot-on as well. When people are facing a cancer diagnosis, information is important, compassion paramount.

Together, we’ve built a highly informative site with tonnes of information on breast conditions and surgeries, as well as her general surgery practice.

A project highlight was Nita telling the story of how, in 1997, whilst one of two women studying to be accepted to the Royal College of Surgeons in the UK, the lecturer told them he didn’t know why they bothered being there at all. It was with his eyes averted that she accepted her admission a few months later. Hurrah Nita.

Go forth Dr Nita Bartlett! šŸ‘Š

And the winner was...I always feel a bit sad for the logos that miss out 😭 There have been some ripper proposals miss ou...
07/06/2024

And the winner was...

I always feel a bit sad for the logos that miss out 😭 There have been some ripper proposals miss out over the years, but that’s the bittersweet design process for you. In giving choice, we give the client an opportunity to strengthen their resolve and build excitement and energy for the implementation phase of their new logo and brand.

Here’s a look into the logos that were proposed in the recent branding project for Witton Barracks - a social enterprise I worked on for White Box Enterprises, in collaboration with Brandkind.

Working conditions in the studio difficult, but warm, this morning 🐶
07/06/2024

Working conditions in the studio difficult, but warm, this morning 🐶

05/06/2024

Can we talk about...boobs? I've been drawing a lot of them lately. Here's a series of illustrations I've been working on for a Breast Surgeon and General Surgeon in Northern Queensland. Watch this space šŸ‘€

I’ve just finished this lovely brand for a proposed  development ā€˜Heart of Forestville’. Forestville RSL are proposing a...
30/05/2024

I’ve just finished this lovely brand for a proposed development ā€˜Heart of Forestville’. Forestville RSL are proposing a new residential development which incorporates seniors living, and I wanted the brand to reflect their rich heritage as a place where people, and in particular ex-service people and their families, could come together and connect, as they’ve been doing for over 66 years.

It was no surprise when they chose the concept with the poppy (it was the best one, I thought too šŸ˜). I loved the way that the poppy red could combine with the pink (one of my all time favourite colour combos) and create a motif that represented so much of who they are, and speak to the ā€˜Heart of’ so well.

It ended up being a bit of a co-branding exercise by tweaking what was a very similar proposed colour palette into what we ran with. The Club had recently implemented a beautiful new brand of their dining venues, and I wanted this to sit next to it quite flawlessly. I’d already chosen a typeface that would play with theirs nicely for this very reason.

The project was finalised with the rebuild of an existing Wix site into a Squarespace site that was fully functional, and easy for the club and communications partners to run themselves and keep club members and the community updated with the development’s progress.

Thanks to Jen at Chanje Partners for trusting me with this! I really enjoyed this one šŸ™

Recently launched is a new brand for Witton Barracks, a historical property in Indooroopilly, Brisbane that was recently...
19/05/2024

Recently launched is a new brand for Witton Barracks, a historical property in Indooroopilly, Brisbane that was recently acquired by White Box Enterprises. It was my second project with WBE, via Brandkind, a branding agency that’s also a social enterprise that performs branding and comms for other social enterprises.

It was a project that blended my two passions, branding, and history. Witton Barracks has the somewhat inglorious history of housing Japanese POWs in World War Two, and, subsequent spying on the prisoners conversation helped crack a code that was pivotal to winning the war in the Pacific. If these walls could talk, indeed.

WBE have now turned this space into an events space, and office space for social enterprises. It’s dedicated to providing accessible spaces for the public - so definitely check it out if you’re a Brisbane friend.

Such a great project, and thanks must go to Em of Ebb and Flow design for the beautiful site build, Brandkind and the wonderful Amy at WBE, whom I just love working with.

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Wangaratta, VIC
3677

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