Felt

Felt We're for the artisans, healers and guides. But what she knows now, from years testing the theory, is that social media can be a gamechanger for business.

We're for artisans, guides and community organisations who are looking to put the human and heart into their communications through our HeartFelt Story Circle Membership, Digital Coaching, Social Media and Marketing Management. Felt is a boutique marketing agency that specialises in brand-storytelling guidance across communication channels like social media, newsletters and website copy. Our ultim

ate aim is to empower them to find their authentic digital voice and comfort in telling what are their own invariably heart*felt* stories. Felt was started in 2015 by Brand Manager, Jessamyn McLachlan, because she firmly believed that authentic communication DID have a place in a social media world. You'd be surprised that this was unusual path in this space even just a few years ago...

Having been in marketing across hospitality, wellness and wine for over 15 years, with the past 9 involved in Digital Communications, it took her a while to find her own voice and comfort in the space, honouring the power of narrative and engagement, not just the path of sales. But it's not about numbers. It's about stories.

Lately, with Rosie coordinating SALA Festival content and a Dads Day giveaway with some great goodies from the Goody Roa...
27/08/2026

Lately, with Rosie coordinating SALA Festival content and a Dads Day giveaway with some great goodies from the Goody Road traders (follow along to be in the running, it goes live next week) - the camera roll has been a little full of our client Goodwood Community and Village Hub things. 💚

26/08/2026

Firstly, I guess a good reminder to get those skin cancer checks - if it looks a bit pearly or grey or off, it probably is. And fingers crossed for a spot that’s not smack bang in the middle of your face! 🤦🏻‍♀️

➡️ Secondly, we’d (the Goodwood Road Wellbeing Coworking Space family) would love to invite you to join us for our Wellbeing Market this Saturday August 29 from 10am - 4pm. It’s a beautiful day of self-care, nurturing experiences, curiosity and connection. Read all about it on that page or via our Facebook Event page, linked in bio.

➡️ Finally, there is just 2 spots left for my Felt Business Retreat Day on Saturday 5th September. A day to gift your business space to remember the stories you do have to tell, to understand the importance of creating time for this task for your business and space to reconnect with your heart in this rather than always letting your brain (and its infinite overthinking loops) lead the way.

Because when we get the brain and heart start talking, a process called conherence, that’s where the magic happens. For our stories, our business and for the incredible biochemistry of ourselves.

Program for the day, inclusions and more via link in bio too! 💗✨

Community is one of our core values and supporting local is such a big part of that.Whether its in running a coworking s...
21/08/2026

Community is one of our core values and supporting local is such a big part of that.

Whether its in running a coworking space, immersing ourselves in (and running the digital for) Goodwood Road (watch that space, there is an awesome Dads Day giveaway in the wings!) or running high touch and authentic community management across the feeds we manage, everyday.

Community runs deep for us at Felt and always has.

And times are challenging for small business. So so challenging. And they might not be saying it out loud but they are all feeling the pinch, and the need to adapt, in some way.

We work with wine at Felt and no question this industry needs our support in a big way, but the high street is starting to be impacted too.

Rapidly increasing costs, compliance, what feels like a government that simply doesn't value small business and low consumer confidence means we're in a perfect storm. And AI and global forces in the mix too.

So this is just a little championing of local in your scroll - if there is an opportunity to do so over mega and often off-shore brands, please do. As Futurist Natalie McNeil notes in talking about the concept of a parallel economy 'Where your money moves is a vote.'

19/08/2026

Making the time.

One of the conversations I have with the people I support, and myself… the most around the task of running our business social media and marketing.

So often we think it’s a skill, technology or a just ‘getting it right’ problem that we don’t manage to be consistent here. And yes all of those elements can impact, as can not embodying who we are in this. As my HeartFelt Story Circle member Kathy Meney said in our August Wellbeing Check-in Call ‘…turns out to be different? You just need to be yourself!’ ☺️💗

But no question, it often comes back to this too.

Gifting your business, and your brain!, the space to download, plan and create. Making the time.

Need some help getting this in the diary? Scaffolding and planning? That’s what we’re here to help with. Send us a DM and we can see what would best suit your unique heartled small business requirements from all the things we can do to help! 💗✨

Content Creation Sessions ➡️ Digital Coaching ➡️ Social Media Strategy + Management ➡️ the HeartFelt Story Circle Membership

Join me in person at our lovely Goodwood Road Wellbeing Coworking Space for a day dedicated to supporting your clarity i...
16/08/2026

Join me in person at our lovely Goodwood Road Wellbeing Coworking Space for a day dedicated to supporting your clarity in telling your unique story online.

A day dedicated to helping you see, YOU are the strategy to connect, grow your visibility and enhance your business reputation in the age of AI.

In a world where everything is now being found via AI, with search pulling from your social posts in seconds, where clarity and this personal storytelling are the most powerful conversion tools we have… Reconnecting with the foundational elements of your business story matter more than ever.

So let’s give this the focused attention it deserves.

What we’ll do across the day:

✨Content for Days session (the content to draw from when you think you have nothing to say)
✨AI impacts and best practice for authentic storytelling + search optimisation
✨Personalised Audit Report - with 3 key actions to take to optimise for a chosen goal. Actions we will start to action together on the day!
✨Intuitive integration session - visualisation, Tarot, Intention setting
✨Lunch, snacks (bottomless pots of) tea + coffee
✨Dinner + drinks (locally smoked salmon, herbed chicken, beautiful salads, 🥂and more!)
💗PLUS real life connection with heartled founders just like you!

Find out more and book your spot at the table via link in comments.

Lately… 📲The July into August whirlwind hit Felt and alongside a few big changes around Jen’s hours, connecting with lov...
12/08/2026

Lately… 📲

The July into August whirlwind hit Felt and alongside a few big changes around Jen’s hours, connecting with lovely people, wrapping up Winter Reds 2026, taking a business break for Jess and sinking her teeth into our newest offer for Rosie (hello Content Creation sessions), we’re sort of surfacing… now two weeks into August!

2026 you’ve been an experience all of your own…

06/08/2026

New things afoot around here! Watch this space as we transition the HeartFelt Story Circle ➡️ The Felt Method Membership.

Want to feel held doing marketing for your business YOUR way? Then this is the place to come and learn all the practical tools to make this possible, alongside the energetic ones that will embed this at a much deeper, and sustainable level across our 6 or 12 month memberships.

✨Free Workshop coming soon for a taste of what this container is all about in practice. Or DM here to chat more, if you know this is something you need for your business storytelling. 💗

2025 me drew a line in the sand.After years of feeling (and being) pretty burnt out at the end of July, she made a decis...
31/07/2026

2025 me drew a line in the sand.

After years of feeling (and being) pretty burnt out at the end of July, she made a decision. I wasn’t pushing through this time of the year anymore, getting to spring then summer and the race to Christmas only just holding on. Instead I was going on ‘retreat’ after our busiest period at Felt culminates in the Winter Reds festival weekend for the Adelaide Hills Wine Region.

So July 2025 me bought a flight on sale to the Gold Coast at an excellent price, blocked a week off in the calendar and decided what will be will be. Regardless of what else happened, I was headed there for the last week of this month.

If it was just to work with ocean views, take contemplative beach walks, some time to consider where Felt is going and decompress a bit, well that would be enough.

But it’s also my 50th year and my two best mates decided they would join me for the end of the week to celebrate this for us 76’ers and ahem, one 77’er.

Plus I got to hang with GC local Emma Lovell and talk all the sh*te of 2026 so far out of our ambitious, purpose driven business systems for a spell while we soaked in Magnesium baths. Perfection.

So I am currently in the process of congratulating 2025 me for her excellent decision and foresight.

Because a hard worker takes a lifetime to unlearn that habit, and has a tendency to push through, until she can’t. And the can’t is rarely very pretty. In my experience at least.

And this week? Even working? Is pretty glorious so far. I think 2027 will definitely see a rinse and repeat.

Have you heard of the Uncanny Valley? It's the idea that when something looks almost human, but not quite, our brain ins...
22/07/2026

Have you heard of the Uncanny Valley? It's the idea that when something looks almost human, but not quite, our brain instinctively recognises it as 'off', leaving us with an unsettling feeling.

I think we're starting to see the same thing happen with AI creative and business.

Not because AI is bad. I really need to make that clear. Navigating how to integrate AI has been a big part of our path at Felt for the past 2 years. Finding our comfort with it a necessary step for a marketing services business and as a result learning that partnering with it can be a great reflective tool. Partnering, not completely outsourcing, being key.

What comes from this still has to be ours: our words, stories, lived experience, wisdom, concepts, thoughts. Our final creative judgement on what to take from the outcome.

And using Canva for the awesome (and business changing as it was for Felt all those years ago) tool it is. Just like these tiles entirely created in Canva by

Address

127b Goodwood Road Goodwood
Adelaide, SA
5034

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9:30am - 3pm

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+61434882651

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