3BY2

3BY2 Marketing solved.

While you're busy doing work that contributes to the bottom line, the tiny operational things in marketing can unravel q...
02/06/2026

While you're busy doing work that contributes to the bottom line, the tiny operational things in marketing can unravel quickly. By the time the issue is uncovered… the operational damage to their revenue is complete.

In Episode 15 of Raising The Bar, we look at the minor technical gaps that trigger major crises for your bottom line.

We break down the foundational audits you can perform today, including verifying your primary domain registrant contacts, checking platform administrative permissions and tracking your inbound telephone inquiries.

The latest episode is streaming now.

🎙 Listen now on Spotify: https://bit.ly/4v3kqL3
🎬 Watch on YouTube: https://bit.ly/4x3O3gy

01/06/2026

"You hand over your bank details or you plug in your credit card... You'll never need an agency again."

Mark Zuckerberg genuinely expects you to let his AI spin up 4,000 versions of your creative in seconds.

This is coming from a company that refuses to answer the phone when your ad account gets hacked. We literally watched an internal glitch cause a client's credit card to start advertising bao buns in Vietnamese.

The platform profiting from your spend is never going to protect your margins.

🎙 Listen now on Spotify: https://bit.ly/49jEUX2
🎬 Watch on YouTube: https://bit.ly/3PGsu4S

Capturing the work our clients do on camera is easily one of the best parts of this job.Getting out on-site, seeing how ...
29/05/2026

Capturing the work our clients do on camera is easily one of the best parts of this job.

Getting out on-site, seeing how they operate in practice, and telling the stories that show their expertise always hits the mark. We have been doing a lot of it lately.

Swipe through for some recent proof of life from the 3BY2 camera rolls. 🎥

Strategy is the foundation, but this is the ex*****on that brings it to life!

"The platform reps aren't calling to help you grow. They’re calling because they have a sales target to hit."If you’ve b...
19/05/2026

"The platform reps aren't calling to help you grow. They’re calling because they have a sales target to hit."

If you’ve been getting more "account optimisation" calls from Google, Meta, or TikTok lately, you aren’t alone. As platform revenue growth slows down, their outreach is ramping up.

But following their advice usually leads to one thing: you spending more money with less visibility on where it’s actually going.

In this episode, we’re breaking down the motives behind these calls and why you need to stop relying on platform algorithms and start owning your own data.

🎙 Listen now on Spotify: https://bit.ly/3RxCFJn

🎬 Watch on YouTube: https://bit.ly/4dVYytJ

Unlikely twins, or just great minds? 🤔Dan and Mon took the "winning team" brief a bit too literally. We’re not complaini...
18/05/2026

Unlikely twins, or just great minds? 🤔

Dan and Mon took the "winning team" brief a bit too literally. We’re not complaining. When the crew is this in sync, the results usually follow!

15/05/2026

It’s tempting to try and do it all, but that’s just ego talking. Real success isn't about saying "yes" to every opportunity; it's about saying "no" to anything that isn't your core strength.

"Stop chasing everything around the edges because you are destined to fail."

Check your ego, stay in your lane, and dominate it.

13/05/2026

Shiny Object Syndrome is a business killer. Every time you chase a random idea from the outside, you stop compounding your actual strengths.

The Hedgehog Principle is simple: find the intersection of your passion, your expertise, and your profit. Stop chasing. Start compounding.

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Fueling up for the week ahead, Texas-style! 🥩🔥A few of the team caught the Blackiron Barbecue members soft launch event ...
12/05/2026

Fueling up for the week ahead, Texas-style! 🥩🔥

A few of the team caught the Blackiron Barbecue members soft launch event over the weekend. There’s nothing like authentic low-and-slow BBQ to bring everyone together.

Huge thanks to Jason and his team for a night of incredible food and great company!

11/05/2026

Stop juggling. You aren't building an empire by spreading yourself thin across a dozen half-baked ventures.

When you look at founders that build successful businesses…they do one thing and do it well.

Real wealth isn't about breadth; it's about depth. Build a reputation for providing the best service in the game, not the most services.

08/05/2026

Stop blaming the market when the leads dry up. If you're constantly shifting your offer or target audience, you’re not "pivoting", you’re just confusing your customers.

"The problem isn't opportunity. The problem is clarity."

You can't win if you don't know exactly what you’re selling and who you’re selling it to. Get clear, or get out.

Address

Suite 89/102 Railway Street
West Perth, WA
6005

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+61863331700

Website

https://raisingthebar.3by2.com.au/

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