3BY2

3BY2 Marketing solved.

When the team is this in sync, it starts showing up in the wardrobe.Hi Alex. Hi Jess. 👀
17/06/2026

When the team is this in sync, it starts showing up in the wardrobe.

Hi Alex. Hi Jess. 👀

Hot take: your expensive marketing videos are putting people off.Video content is everywhere, and audiences have never b...
16/06/2026

Hot take: your expensive marketing videos are putting people off.

Video content is everywhere, and audiences have never been better at spotting something that doesn't feel real. In Episode 16 of Raising The Bar, Mel and Mon make the case for putting down the brief and picking up your phone instead.

As Mel puts it: "Mistakes are actually endearing features now. The totally flawed you is what we want to see."

Turns out your bloopers are a selling point. Stop overthinking it, hit record, and go figure.

🎙 Listen now on Spotify: https://bit.ly/4vPC5Wj
🎬 Watch on YouTube: https://bit.ly/4uEYIvF

15/06/2026

"How much business did you lose when your emails to your clients were going into spam?"

If your unmaintained website gets compromised, your domain can be blacklisted. Suddenly, every outbound email you send is digitally quarantined, and your website traffic hits a giant red security warning.

This sends your emails straight to spam and blocks website visitors.
Getting whitelisted again is a long, gruelling ordeal. Treat website maintenance like an insurance policy. Spending $100-$150 a month is a tiny price to pay to keep your revenue out of the spam folder.

🎙 Listen now on Spotify 🎬 Watch on YouTube

15/06/2026

"Once people have left your employment, do they care as much anymore?"

You wouldn't let an ex keep the keys to your house, so why does a contractor from 2022 still hold the master keys to your Meta Business Manager?

Once a team member moves on, managing your page access most likely isn’t one of their top priorities. And if you get locked out, regaining access from platforms like Meta can take weeks of painful paperwork just to prove ownership.

Save yourself a month of submitting notarised utility bills to a chatbot by auditing your page permissions today.

🎙 Listen now on Spotify 🎬 Watch on YouTube

11/06/2026

We've sent a recovery link to your email.

Great. Except your website is currently down. Which means your domain is down. Which means the exact inbox receiving that critical recovery link currently does not exist.

"If something's gone wrong, you're not actually going to get that email."

Check your domain registrar settings today and swap your primary contact to an external inbox to guarantee you receive critical recovery links when things go sideways.

🎙 Listen now on Spotify 🎬 Watch on YouTube

While you're busy doing work that contributes to the bottom line, the tiny operational things in marketing can unravel q...
02/06/2026

While you're busy doing work that contributes to the bottom line, the tiny operational things in marketing can unravel quickly. By the time the issue is uncovered… the operational damage to their revenue is complete.

In Episode 15 of Raising The Bar, we look at the minor technical gaps that trigger major crises for your bottom line.

We break down the foundational audits you can perform today, including verifying your primary domain registrant contacts, checking platform administrative permissions and tracking your inbound telephone inquiries.

The latest episode is streaming now.

🎙 Listen now on Spotify: https://bit.ly/4v3kqL3
🎬 Watch on YouTube: https://bit.ly/4x3O3gy

01/06/2026

"You hand over your bank details or you plug in your credit card... You'll never need an agency again."

Mark Zuckerberg genuinely expects you to let his AI spin up 4,000 versions of your creative in seconds.

This is coming from a company that refuses to answer the phone when your ad account gets hacked. We literally watched an internal glitch cause a client's credit card to start advertising bao buns in Vietnamese.

The platform profiting from your spend is never going to protect your margins.

🎙 Listen now on Spotify: https://bit.ly/49jEUX2
🎬 Watch on YouTube: https://bit.ly/3PGsu4S

Capturing the work our clients do on camera is easily one of the best parts of this job.Getting out on-site, seeing how ...
29/05/2026

Capturing the work our clients do on camera is easily one of the best parts of this job.

Getting out on-site, seeing how they operate in practice, and telling the stories that show their expertise always hits the mark. We have been doing a lot of it lately.

Swipe through for some recent proof of life from the 3BY2 camera rolls. 🎥

Strategy is the foundation, but this is the ex*****on that brings it to life!

"The platform reps aren't calling to help you grow. They’re calling because they have a sales target to hit."If you’ve b...
19/05/2026

"The platform reps aren't calling to help you grow. They’re calling because they have a sales target to hit."

If you’ve been getting more "account optimisation" calls from Google, Meta, or TikTok lately, you aren’t alone. As platform revenue growth slows down, their outreach is ramping up.

But following their advice usually leads to one thing: you spending more money with less visibility on where it’s actually going.

In this episode, we’re breaking down the motives behind these calls and why you need to stop relying on platform algorithms and start owning your own data.

🎙 Listen now on Spotify: https://bit.ly/3RxCFJn

🎬 Watch on YouTube: https://bit.ly/4dVYytJ

Unlikely twins, or just great minds? 🤔Dan and Mon took the "winning team" brief a bit too literally. We’re not complaini...
18/05/2026

Unlikely twins, or just great minds? 🤔

Dan and Mon took the "winning team" brief a bit too literally. We’re not complaining. When the crew is this in sync, the results usually follow!

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Thursday 8:30am - 5pm
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