04/04/2025
With over 12 years across many sectors in the Media industry the time has come to launch my own agency – I would like to introduce Czech Group
Czech Group is founded on the following guiding principles:
1. No nonsense advice.
2. Innovative solutions to provide you value and results-based outcomes.
3. Effective strategies backed by data, insights, and most importantly, experience.
4. Efficient champaign management, ensuring optimum return on investment.
My industry expertise and experience are focused on the below sectors.
I’d love to hear from you if you are looking to improving your bottom line and buying media based on your business outcomes using data. Likewise, if you’re a creative or branding agency that could utilise outsourced media buying, I’d love to chat.
Industry Sectors (10+ years)
• Fast Moving Consumer Goods (FMCG)
• Consumer Packaged Goods (CPG)
• Tourism (Local, State & Federal)
• Agriculture (Machinery, Equipment & Agronomy)
• Retail Sales (Luxury, Store Footfall & Online Sales)
• Grooming, Shaving and Healthcare (OTC)
• Pharmaceutical (OTC)
• Baby & Newborn products (Newborn to toddler)
• Event & Ticketing Marketing (Ticket Sales)
Expertise Areas (10+ years)
• Target Audience Identification (Digital Buying Platforms and Data Segmentation)
• Digital Buying & Planning (Google, YouTube, TikTok, Pinterest, Meta, Snapchat, Spotify, Programmatic Video, Display, Audio)
• Digital Media Optimisation using Creative Best Practise & Media Targeting
• Retailer Media Amplification and Support (Citrus, In-Store and Proximity)
• Influencer Amplification for Media Buying (TikTok, Pinterest, Meta, Snapchat, Spotify)
• Data Implementation (1st Party Data Strategy – Media Activation & Database building)
• Privacy First Media Buying in Digital
• Upskilling in-house media teams or helping to increase internal buying capabilities
• Ad hoc project or consultation work
If you’re looking to partner with a highly efficient media agency partner with over a decade of experience, please book a time or send me an enquiry via our website or direct message. Let the next chapter begin!
Kyle Czech
