Quirk

17/12/2019

https://www.linkedin.com/posts/mark-george-83044710_despite-all-the-evidence-that-naming-and-activity-6612533877103792128-0LH_

Despite all the evidence that naming and characterising 'generations' is largely arbitrary and meaningless, the widespread use and the commissioning of...

16/12/2019

https://www.linkedin.com/feed/update/urn:li:activity:6608215400964546560/

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19/09/2019

Now that we're 5, we've accumulated a few good case studies that exemplify the range of work we do.

Examples of the types of work we do

29/07/2019

https://sway.office.com/vyn3tPrrH39LhHbI

We had our hundredth project commissioned today, so we just had to share the milestone.

13/03/2019

MR Realities. A series of podcasts for the MR industry. Some good stuff.

https://sway.office.com/Mfhj7qGO5mbGEWt7

19/12/2018

RW Connect (ESOMAR) shared their most read articles of 2018. Some interesting reading, so we'd thought we'd share them too!

13/12/2018

What do we mean by simple human truths?

At Quirk, we talk about being discoverers of ‘simple human truths’. Which, I admit, may come across as a bit w***y. But there’s good reasons why we talk this way...

13/06/2018

Glad to see our collaborator on NuroQ™, Dr. Phil Harris, in the latest addition of Research News

04/06/2018

Is it time to launch the 'slow research' movement?

03/04/2018

Mark's thoughts on the prevalence of grand claims about what makes consumers tick.

If you're going to make grand claims about what makes consumers tick and future of marketing, at least base them on solid evidence.

27/03/2018

Drew's thoughts on the contradictions at this year's SXSW conference.

SXSW 2018: VR, AI and the Chicken Man of Rainey Street Austin, Texas. People. Lanyards. Plaid shirts. Beards. Blouses. High heels. Power suits. Jeans. Leather jackets. The smell of smoke. Roasted meats. The constant thrum of music. The constant bombardment of imagery. Worlds collide and smash togeth...

15/03/2018

'NuroQ™ 2.0':
Some of you are already familiar with NuroQ™, an integrated approach to creative development, combining neuroscience techniques with qual best practice. We've now developed 'NuroQ™ 2.0', which takes the approach beyond the 'lab' setting. Yep, we're now truly mobile, and can integrate eye-tracking (what people see) with EEG measurement (how they react sub-consciously to it), and behavioural observation and interview. The complete picture!