Claire Northfield Consultancy

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Wodonga, VIC
Claire Northfield Consultancy

Helping shape the narrative behind your business through strategy-led storytelling and marketing. My name is Claire Northfield.

I act as your marketing department, without the need for a full-time hire. Contact me for a free initial consultation to discuss your marketing needs! I have 15 years of experience in the Early Childhood Sector, working in various leadership and management positions (Nominated Supervisor/Centre Director, Educational Leader, Pedagogy Leader) both in long day care and out-of-school hours care environments. In 2024, my family moved from Canberra to regional Victoria. I was juggling work and parenting which provided me with the perfect opportunity to reflect on my career so far and my goals for the future. I started Claire Northfield Consultancy to combine my passion for Early Education and Business.

13/07/2026

Ever feel like you’re throwing content into the void, hoping it sticks? You’re not alone, and the secret to connection is hiding in your insights.

Forget about chasing likes for a moment and spend ten minutes this week exploring what truly resonates.

Look for those posts and topics that spark real conversations, or patterns that reveal what your community genuinely cares about.

Your audience is talking to you every day - you just have to listen to the clues they’re leaving behind!

If educational posts consistently outperform quotes, create more educational posts; if behind-the-scenes content gets people talking, make it a regular feature; if no one engages with certain content, ask yourself why before posting more of the same.

What’s one unexpected thing your data has taught you lately?

11/07/2026

Everyone is focused on the latest marketing trends, but don't underestimate the power of the classics.

Some of the best marketing strategies for small businesses are still:
• Networking
• Word of mouth
• Email marketing
• Community involvement
• Following up with enquiries

Digital marketing is essential, but the strongest strategies often combine online and offline efforts.

What's one "old school" marketing tactic that's worked for your business?

09/07/2026

🚨 Marketing Update: Here's what's changed in the world of marketing recently.

✔️ Shares are becoming more valuable than likes. Create content people want to send to a friend or save for later.

✔️ AI is here to help, not replace you. Use it to save time, but your knowledge, personality and experience are still what builds trust.

✔️ People want people. Behind the scenes, your story and genuine advice continue to outperform overly polished sales posts.

✔️ Instagram is becoming a search engine. Think about the words your ideal client would type when writing your captions and profile.

✔️ Don't put all your eggs in one basket. Algorithm changes happen constantly, so build an email list and encourage website visits alongside your social media.

The biggest lesson?

Marketing is becoming less about chasing the algorithm and more about creating content that is genuinely useful, relatable and worth sharing.

Businesses that educate, connect and build trust are the ones continuing to grow.

Have you noticed a change in your reach or engagement recently? I'd love to hear what you've been seeing.

06/07/2026

Build a business people remember.

A memorable business isn't built by posting every day or chasing every trend.

It's built by knowing who you are, understanding your audience, and showing up consistently with a clear message.

When people remember your business, they're more likely to recommend you, trust you and choose you when they're ready to buy.

Whether you need help with your marketing strategy, social media, branding or simply figuring out where to start, I'll help you create marketing that feels authentic, purposeful and built for long-term growth.

Because the goal isn't just to be seen - it's to be remembered!

02/07/2026

How long before I see results? The honest answer is, it depends.

Some changes can have an almost immediate impact, while others take time to build momentum. Sustainable marketing isn't about overnight success or chasing quick wins. It's about creating a strong foundation that continues to generate results long after you've made the changes.

My focus is on giving you practical, tailored strategies that help you attract the right audience, build trust and grow your business consistently.

If you're looking for lasting growth instead of temporary fixes, you're in the right place.

18/06/2026

I tell your story!

16/06/2026

Every business has a story. The challenge isn't whether you have one. It's knowing how to tell it in a way that connects with the people you want to reach.

Your story is more than what you sell. It's why you started, who you help, the challenges you've overcome, and the impact you make every day.

When people understand your story, they don't just follow your business. They connect with it.

Let's tell your story.

14/06/2026

A quick update from me!

I currently have capacity to support a small number of additional clients!

Through Claire Northfield Consultancy, I provide support across Early Childhood Education and small business marketing, helping services and business owners with the work that often gets pushed to the bottom of the to-do list.

Services may include:
• Story-led marketing that showcases the value of your business
• Strategic content creation designed to build engagement
• Social media strategy, planning and management
• Brand storytelling, messaging and audience communication
• Project support, administration and business coordination
• Early Childhood Education consultancy and sector expertise
• Policies, procedures and professional documentation
• Flexible business support tailored to your needs

Whether you need support for a few hours, a short-term project, or assistance during a particularly busy period, I'd love to have a conversation.

If you know a service, business owner, or organisation that could benefit from some extra support, please tag them below or share this post with them.

31/05/2026

Today’s 5 minute marketing challenge: Take a look at your social media insights.

A lot of business owners post consistently but never stop to look at what is actually working.

These insights are not just numbers. They are clues about your audience.

They tell you what your customers care about, when they are online, and how they prefer to engage with your content.

30/05/2026

Today’s 5 minute marketing challenge: Reintroduce the person behind the camera.

When was the last time you posted a photo of yourself and actually showed your audience who they are talking to?

Your audience is not just engaging with a brand. They are engaging with you.

Sometimes the simplest way to build trust is just letting people see the face behind the business.

Address

Wodonga, VIC

Website

http://www.ececonsultancy.com.au/

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