HoldFast Marketing

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Before we touch a single campaign, we always ask our clients one question."What does a good lead actually look like for ...
12/06/2026

Before we touch a single campaign, we always ask our clients one question.

"What does a good lead actually look like for you?"

It sounds simple. But you'd be surprised how often the answer reveals that a business has been optimising their ads for the wrong thing entirely.

Clicks don't pay the bills. Enquiries don't always either. What matters is whether the right people are reaching out, the ones who actually need what you offer, can afford it, and are ready to move.

Every strategy we build starts here. Not with keywords or budgets or platforms. With that question.

If you've never stopped to answer it properly, it might be worth five minutes of your time today.

Is your Meta Ads account actually set up to succeed? Here's a simple checklist 👇Run through these before you spend anoth...
10/06/2026

Is your Meta Ads account actually set up to succeed? Here's a simple checklist 👇

Run through these before you spend another dollar on Facebook or Instagram ads.

Save this one, you'll want to come back to it.

Last week we asked how many EOFY messages you'd been hit with. The answer that came through to us was... a lot.So this w...
08/06/2026

Last week we asked how many EOFY messages you'd been hit with. The answer that came through to us was... a lot.

So this week let's talk about the other side of it, what does EOFY marketing look like when it's actually done well?

The short answer: it's relevant.

The businesses that cut through aren't sending more messages. They're sending better ones. To the right people. With a genuine reason to act.

If your EOFY campaign starts with 'what do we want to sell' instead of 'what does our customer actually need right now', that's usually where things go wrong.

Flip the question and the whole campaign changes.

Need help getting your strategy right before June 30? We're here

Not sure if your ads are actually working?We offer a free Google Ads audit with no strings attached. We'll take a look a...
05/06/2026

Not sure if your ads are actually working?

We offer a free Google Ads audit with no strings attached. We'll take a look at your account and tell you honestly what's working, what isn't, and what we'd do differently.

No pitch. No obligation. Just a straight answer.

Reach out to us to get started.

5 things your SEO is missing right now 👇Most businesses are leaving free traffic on the table and don't even know it. Sw...
02/06/2026

5 things your SEO is missing right now 👇

Most businesses are leaving free traffic on the table and don't even know it. Swipe through to see the most common gaps we come across.

Save this one for later, it's worth coming back to.

Honest question, how many EOFY emails, texts, and ads have you been hit with this week?We counted 4 texts alone in the s...
02/06/2026

Honest question, how many EOFY emails, texts, and ads have you been hit with this week?

We counted 4 texts alone in the space of 10 minutes this morning. From businesses we actually like.

And here's the thing, by the time the fourth one landed, we weren't thinking about buying anything. We were thinking about unsubscribing.

EOFY is one of the biggest marketing moments of the year. But it's also one of the easiest ways to burn through the goodwill you've built with your audience if you're not careful.

Next week we'll share what actually works. Stay tuned

We help businesses get found, get clicks, and get customers.HoldFast Marketing is a digital marketing agency based in th...
01/06/2026

We help businesses get found, get clicks, and get customers.

HoldFast Marketing is a digital marketing agency based in the Illawarra, and this is our brand new page.

We work with local and growing businesses on the things that actually move the needle, Google Ads, Meta Ads, SEO, Social Media Management and more.

If you've ever felt like your marketing budget is disappearing without much to show for it, you're in the right place.

Follow along, we'll be sharing practical tips and honest advice every week. And if you want to know more about what we do, send us a message. We don't bite.

Most businesses pick Google Ads OR Meta Ads.The smartest ones use both, just for different jobs.Here's the difference:Go...
29/05/2026

Most businesses pick Google Ads OR Meta Ads.

The smartest ones use both, just for different jobs.

Here's the difference:

Google Ads captures demand. When someone searches "fuel delivery Wollongong" or "plumber near me", they already know what they want. Google puts you in front of them at exactly the right moment. It's high intent, high conversion, and when it's set up well, it's one of the most efficient ways to spend a marketing budget.

Meta Ads creates demand. Most people scrolling Facebook or Instagram aren't looking to buy anything. But the right ad, in front of the right person, plants a seed. It builds familiarity, drives awareness, and keeps your business top of mind until they're ready.

One catches people at the bottom of the funnel. The other builds the funnel in the first place.

Used together, they cover the full customer journey, from "never heard of you" to "where do I pay?"

The businesses that struggle with ads are usually running one in isolation and wondering why it isn't doing everything.

If your Google Ads are working but your cost per lead keeps creeping up, Meta might be the missing piece. If your Meta Ads are generating awareness but not converting, Google is probably where you close the gap.

They're not competitors. They're complements.

What are you currently running, Google, Meta, or both?

Digital marketing that actually makes sense.We're HoldFast Marketing, a digital marketing agency based in the Illawarra ...
27/05/2026

Digital marketing that actually makes sense.

We're HoldFast Marketing, a digital marketing agency based in the Illawarra helping local and growing businesses get real results from their online presence.

Google Ads. Meta Ads. SEO. Social Media Management. All of it, done properly, with strategy behind every decision.

We're just getting started, follow along for tips, honest insights, and practical advice every week. No fluff, just the good stuff.

HoldFast Marketing is open for business. 🎉We're a digital marketing agency based in the Illawarra, helping local and gro...
24/05/2026

HoldFast Marketing is open for business. 🎉

We're a digital marketing agency based in the Illawarra, helping local and growing businesses get found, get clicks, and get customers.

Google Ads. Meta Ads. SEO. Social Media Management. All of it, done properly.

We started HoldFast because good marketing shouldn't feel like a gamble. You deserve to know exactly where your budget is going and what it's doing for you.

Follow along, we'll be sharing tips, insights, and honest advice every week. No fluff, just the good stuff.

Say hello in the comments, we'd love to know what you're working on

Address

Wollongong, NSW
2500

Opening Hours

Monday 7am - 3pm
Tuesday 7am - 3pm
Wednesday 7am - 3pm
Thursday 7am - 3pm
Friday 7am - 3pm

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