HoldFast Marketing

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This week’s Feature Speaker 🎤Our BNI Seacliff Feature Speaker this week was Emma McLeod from HoldFast Marketing.Emma sha...
10/09/2026

This week’s Feature Speaker 🎤

Our BNI Seacliff Feature Speaker this week was Emma McLeod from HoldFast Marketing.

Emma shared practical insight into paid advertising and some of the most common mistakes businesses make when running campaigns, including limited ad variations, mismatched messaging, weak targeting and poor conversion tracking.

The key takeaway? Running ads isn’t just about switching a campaign on and hoping for the best. The strategy, messaging, targeting and tracking all need to work together.

Thanks Emma for giving the room a look behind the curtain at what actually goes into a well-run paid advertising campaign.

If you’d like to come along to a BNI Seacliff meeting and spend time with like-minded business people who are genuinely interested in helping each other grow, reach out to us about visiting.

The audience in your head and the audience in your insights aren't always the same people. Getting your audience matched...
01/09/2026

The audience in your head and the audience in your insights aren't always the same people.
Getting your audience matched with your messaging is the big difference with your messaging either being a hit or a miss.

What an amazing night at the Rotary Club of Corrimal legendary Trivia Night! 🎉🧠HoldFast Marketing was behind the camera ...
29/08/2026

What an amazing night at the Rotary Club of Corrimal legendary Trivia Night! 🎉🧠

HoldFast Marketing was behind the camera tonight, capturing all the action and helping with social media throughout the event. 📸

It was fantastic to see the hall packed with people supporting such an important night, and a huge congratulations to all of tonight’s winners!

Most importantly, funds raised from the evening will support youth at risk across the Illawarra and Dolly Parton’s Imagination Library, helping provide books to local children and encourage a love of reading from an early age. 💜

A fantastic night for two very worthwhile causes and another brilliant event from the Rotary Club of Corrimal.

We loved being there to capture it! 📸

Trust isn't built in the big moments. It's built in the small, consistent ones. Here's why client follow-up deserves its...
25/08/2026

Trust isn't built in the big moments. It's built in the small, consistent ones.
Here's why client follow-up deserves its own routine

Staying consistent with your marketing is not about motivation, it's about having a simple system so it happens whether ...
18/08/2026

Staying consistent with your marketing is not about motivation, it's about having a simple system so it happens whether you feel like it or not. A checklist beats willpower every time.
Want help building a system that actually sticks? Message us

Setting up tracking is one thing. Actually checking it every week is what makes it useful. If you did the setup in July,...
13/08/2026

Setting up tracking is one thing.
Actually checking it every week is what makes it useful.
If you did the setup in July, this week is a good time to open it back up and see what it's telling you.
Not sure what your numbers mean? Send us a message

Planning season is done. This week is about actually doing the things you mapped out in July, checking your tracking is ...
11/08/2026

Planning season is done. This week is about actually doing the things you mapped out in July, checking your tracking is live, posting consistently, following up on those small test campaigns.
The unglamorous part, but it's where the results come from.
Message us if you want a hand keeping on track

One of the most common conversations we are having with new clients this last week goes something like this:'We've got a...
28/07/2026

One of the most common conversations we are having with new clients this last week goes something like this:

'We've got a budget. We're just not sure where to put it.'

It's a great problem to have, and a surprisingly tricky one to answer without knowing the business. But here's the framework we start with every time.

First, make sure your conversion is set up. Google Ads, proper tracking, a landing page that actually converts. There's no point driving awareness if you can't capture the demand you generate.

Then build your awareness. Meta Ads (Facebook and Instagram), work best once the bottom of the funnel is ready to receive the traffic.

Layer in your retention. Email marketing keeps you in front of people who already know you, at a fraction of the cost of finding new ones.

And underneath all of it, your organic presence, SEO, content, social media, is building long-term authority that makes every paid dollar work harder.

The businesses that struggle with marketing budgets are usually investing in the wrong layer for where they're at.

If you're figuring out your channel mix for this FY and want a second opinion, we're happy to take a look. No obligation, just a straight conversation

Address

Wollongong, NSW
2500

Opening Hours

Monday 7am - 3pm
Tuesday 7am - 3pm
Wednesday 7am - 3pm
Thursday 7am - 3pm
Friday 7am - 3pm

Telephone

+61427026918

Website

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