Penny - Localsearch Sydney & South Coast

26/04/2026

A pleasure to introduce you to Complete Sheds Australia. Owner, Alex, is a Southern Highlands local with over a decade of experience building sheds that are stronger, smarter, and made to last.

I've loved working with Alex to bring his vision online, designing and building his new website.

From bespoke, design-led sheds to full turn-key solutions using 100% Australian BlueScope steel, this business is built on craftsmanship and care.

Check it out: www.completeshedsaustralia.com.au

20/04/2026

A shout out to the wonderful Ellie and Mitch, the dynamic duo behind Billabong Pool Co. It’s a pleasure working with you!

www.billabongpoolco.com.au

If you’d like a pool and live in Wollongong or the Macarthur region, look no further!

❤️

18/03/2026

Good tips team!

17/03/2026

Always a good day at the “office”when it looks like this 🙌

Caught up with Gareth from GT Metal Roofing in Wollongong. Funny, genuine, and properly committed to doing things right.

We spent the hour chatting about something every business owner knows matters: keeping great people. Because good staff aren’t just part of a business, they are the business.

We’ve just launched Gareth’s new website too 👉 www.gtmetalroofing.com.au

Go take a look!

Next step… getting him set up on Facebook and Instagram so I can actually tag him 😅

22/02/2026

After 25 years in marketing, am proud to work for Localsearch, helping small business make money with sound marketing strategy.

Localsearch is the go-to partner for local businesses across Australia, providing a range of affordable marketing solutions tailored to your unique needs. Wi...

16/02/2026

✨ Website Launch ✨

We’re proud to celebrate the launch of the brand-new website for Stark Building & Constructions — a leading builder in Berry known for crafting refined, modern country homes of exceptional quality.

A great example is Moraea Project, which is a true testament to contemporary country living. Think a luxurious interplay of blacks, whites, greys and rich chocolate browns… a classic weatherboard façade broken up by striking black metal windows… and a thoughtful blend of textures that elevate everyday family living into something truly decadent.

It’s a home where palette and materiality work in harmony — warm, liveable and beautifully resolved.

Explore Stark Building & Construction new website to view the full Moraea project and more of their stunning builds across Berry and the South Coast.
🤙 www.starkbuilding.com.au

13/02/2026

Exciting news! ✨

We’re thrilled to celebrate the launch of Rob Little’s brand-new website for – a showcase of stunning projects across Sydney and the Illawarra. 🏡

Take a look at the incredible Carss Park project, captured beautifully by , and explore the full portfolio of Rob’s craftsmanship and attention to detail.

Visit the new site to see how Escarpment Building brings design dreams to life: www.escarpmentbuilding.com.au

08/02/2026

How about this smart looking crew! Am pleased to launch a social media campaign for the exceptionally talented and respected Architectural Hardwood Joinery. Join their new Instagram community to stay across their latest projects and wonderful collaborators. https://www.instagram.com/architecturalhardwoodjoinery

07/01/2026

Five fears homeowners have about builds and renovations (and how to allay them with marketing)

Cost - setting the standard with your estimates to offer more than figures and discussing process, risks, and setting expectations is vital to setting a standard for expectations for the life of a build.
Quality - nobody wants to spend money on a building project only to have it fall apart. Showcasing your work via case studies as well as talking about what you do to manage quality for materials and labour on social media can help.
Time & Lifestyle impacts - You can't always predict how long a project will take or if there will be supply issues, but you can still manage expectations by giving realistic time estimates. You can also give homeowners a heads up through social media education, onboarding material, and customer care.
Client involvement - not all homeowners want the same level of involvement - some want to be hands-on, others delegate. Building professionals often neglect to communicate their preferred working methods or give the client a choice. Missing the mark can create issues that proper planning and a functional customer relationship management (CRM) program can solve.
Disruption management - setbacks occur. The way you communicate them is what matters. A communication plan with contingency messaging and planning can make a big difference in how quickly and effectively you can enable customer service and address complaints.

Want help answering customer questions with authentic, tailored marketing and customer service strategy? Get in touch!