Andrea Maree Creative

Andrea Maree Creative I help service-based entrepreneurs leverage Social Media to increase leads & sales

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There’s a point in business where doing everything yourself isn’t saving you money.It’s costing you the one thing you ca...
21/09/2026

There’s a point in business where doing everything yourself isn’t saving you money.

It’s costing you the one thing you can’t make more of, your time.

And if Instagram only gets done when you have a spare hour to write the caption, make the graphic, film the Reel and figure out what to post…

You don’t have a social media strategy.

You have another job. 🫠

Your expertise should absolutely be IN your content.

But that doesn’t mean you need to be the person planning, creating and managing all of it.

At AMC we take what’s in your head and turn it into strategic content that builds your brand, while you get back to running the business.

Ready to remove “social media manager” from your job description?

DM MANAGE and let’s chat about taking it off your plate.

17/09/2026

If Claude can replace your entire marketing department, it wasn’t very good to begin with…🫣

And I say that as someone who uses AI every single day.

I’ve tried the fancy prompts and agents and uploaded the brand kits, tone of voice guides and strategy docs.

And I’ve still had it spit out absolute slop. 🫠

AI is an incredibly useful tool, but a tool is only as good as the person using it.

It still needs someone behind it who understands positioning, messaging, buyer psychology and what makes YOUR ideal client stop scrolling, pay attention and actually buy.

Take, for example, autopilot.

Yes, it can fly the plane.

But would you get on that plane without a qualified pilot sitting in the cockpit?

Yeah. Me neither.

Because when things go to sh*t, I want someone behind the controls who actually knows what they’re doing.

Marketing is no different.

The businesses winning on Instagram aren’t avoiding AI.

They’re using it to support human expertise rather than replace it.

AI can help you generate ideas, write captions and speed up the process.

But it can’t show up in person, understand the nuances of your business or help you create content that feels like you.

That’s exactly why our Done-With-You Reels Shoots are done in person.

If you’re an Illawarra service-based business owner who’s bloody tired of trying to figure out what to post, film it, edit it, write the caption AND somehow run your business at the same time, our Done-With-You Reels Shoot was made for you.

My team and I come to you for two hours and create strategic, human-made Reel content designed around your business, your personality and the people you actually want to reach.

We only have limited spots left for 2026. DM ‘REELS’ and I’ll send you the details.

14/09/2026

Here’s what actually made the difference 👇🏼

We didn’t start with content. We started with psychology.

Because I don’t care how aesthetic your feed is if the person you want to book can’t see a reason to choose you.

We mapped out their ideal patient properly. Not just their age, location and a few surface-level pain points, but the fears, motivations and decision-making triggers behind why they book.

What makes them hesitate?
What do they need to believe before they trust a clinic?
What finally makes them take action?

Then we studied the competitors.

Not to copy what they were doing, but to find the gaps they were leaving wide open.

Where was everyone parroting the same generic advice? Where were they blending into a sea of sameness? And where could we position this clinic as the obvious authority?

Only then did we create the content.

Not just “pretty posts” to keep the feed active and tick Instagram off the to-do list.

Content that showcased the founders’ extensive medical expertise. Content that built trust before a patient ever stepped through the door. Content that answered the questions they were already thinking, including the ones they might be too afraid to ask.

The kind of content that actually moves someone from scrolling to clicking “Book.”

Because you do not need to post more.

You don’t need to spend a fortune on ads to compensate for weak organic marketing.

And you definitely don’t need to jump on this trending audio because some so-called “expert” told you it would “blow up your account.”

More content isn’t the answer if the content itself isn’t doing its job.

You need to say the right thing, to the right person, at the right stage of their decision-making process.

That’s the difference between an Instagram account that looks active and an Instagram account that actually helps grow the business.

And that’s exactly what we do at AMC.

If you’re ready to stop guessing and start treating Instagram like the strategic business asset it should be, DM the word MANAGE and we can chat about how we can make this happen.

servicebusines

Your content can look expensive, polished and professional and still be completely forgettable. 😬You can have the most a...
10/09/2026

Your content can look expensive, polished and professional and still be completely forgettable. 😬

You can have the most aesthetic feed, post multiple times per day, my jump on all the latest Reel/TikTok trends and still give people absolutely no reason to remember you.

I see this ALL the time with established businesses.

The content looks good. It’s professional, consistent and well written.

But it could also belong to almost any one of their competitors.

Same safe advice. Same recycled opinions. Same “3 tips for…” content. Same messaging everyone else in your niche has already said 100 times.

So they try to fix it by posting more.

When what they actually need is to share something that’s actually worth remembering.

An unapologetic point of view.
An opinion that might not be so popular.
Ideas they repeat until people associate those ideas with them.

Because being visible doesn’t make you the obvious choice.

Being known for something does. ⚡️

If I can swap your logo for your competitor’s and the post still works…your content probably isn’t as strategic as you think it is. 🫣

If your content looks good but you’re not convinced it’s giving people a reason to choose you, DM me “MEMORABLE” and I’ll tell you what I’d look at first.

Delusional? Maybe. But the receipts say otherwise. 💅One of our premium skin clinic clients generated 48 booking page cli...
08/09/2026

Delusional? Maybe. But the receipts say otherwise. 💅

One of our premium skin clinic clients generated 48 booking page clicks in just 30 days.

They had less than 5K followers.
We weren’t posting every day.
We didn’t boost a single post.
And we spent exactly $0 on ads.

Meanwhile, so called “experts” will have you believing you need to pump out more content, make more Reels, jump on every trend and start throwing money at ads if you want clients from the platform.

I call BS.

Because more content won’t fix messaging that isn’t giving the right people a reason to choose you.

I’d take strong messaging + strategic content over posting for the sake of feeding the algorithm any day.

If you’re ready for us to take your socials off your plate and do the thinking for you, DM “MANAGE” to enquire about Social Media Management.

Your Instagram can look incredible, get great engagement and still be terrible at selling your business.Because likes ar...
02/09/2026

Your Instagram can look incredible, get great engagement and still be terrible at selling your business.

Because likes aren’t the only job your content has.

Your ideal client could be silently checking you out for weeks before they ever enquire.

👉🏼 Reading your captions.
👉🏼 Looking at your results.
👉🏼 Comparing you to someone else.
👉🏼 Trying to work out what you charge.
👉🏼 Deciding whether you actually understand what they need.

Your content has an opportunity to answer those questions and give them a reason to choose you before you ever speak to them.

That’s the kind of Instagram presence we build for our Social Media Management clients.

One that positions you as the obvious choice for the people you actually want to work with, while we take the strategy, content and ongoing management off your plate.

If you’re ready to hand your Instagram over, DM me the word MANAGE and I’ll send you the details.

You didn’t start your business to become a full-time content creator.Yet somehow, here you are…It’s 8pm. You’ve finally ...
24/08/2026

You didn’t start your business to become a full-time content creator.

Yet somehow, here you are…

It’s 8pm. You’ve finally finished work for the day, replied to the last client message and sat down on the couch.

Then you remember:

“Sh*t. I haven’t posted anything today.”

So you open Instagram.

Scroll for “inspiration.”

Save a few trending audios you’ll probably never use.

Open Canva.

Stare at a blank screen.

And 45 minutes later, you’re wondering when running a business started requiring a second career in content creation.

Because you didn’t start your business to learn how to edit Reels.

Or understand what the algorithm wants this week.

Or spend Sunday afternoon planning captions.

You started it because you’re bloody good at what you do.

And THAT is what your content should be showing people.

Your expertise.
Your experience.
Your opinions.
Your approach.
The things you know after years of doing this that your ideal client doesn’t.

The problem is, turning all of that knowledge into strategic content takes time.

And when you’re already running a successful business, time is usually the thing you have the least of.

That’s why I don’t believe our clients need to become better “content creators.”

They need a system that turns what they’re already brilliant at into content that makes that brilliance obvious.

You bring the expertise.

We extract the ideas, build the strategy, develop the messaging, plan the content, get behind the camera and turn it into something your ideal clients actually want to consume.

Because Instagram should support the business you’ve built.

Not become another full-time job you never signed up for.

If this is exactly how Instagram feels in your business right now, DM me “MANAGE” and let’s talk.

20/08/2026

What actually happens at one of our content shoots? 👀

A lot of filming, a lot of laughs and, apparently, the occasional puppy cuddle 😂

But behind all the fun, there’s a LOT of strategy.

Before we arrive, we already know what we’re shooting, why we’re shooting it and how that content fits into the client’s wider Instagram strategy.

So our clients don’t need to spend hours scrolling for Reel ideas.

They don’t need to figure out what to say.

And they definitely don’t need to worry about whether they got enough footage.

They just show up and be themselves.

We bring the strategy, concepts and shot list, direct them through the filming, and make sure we capture a bank of content we can use for months to come.

Because creating content should NOT become another full-time job when you already have a business to run.

Huge thank you to Courtney from Phoenix Blinds for trusting us with your socials for almost eight years 🫶

And for always being willing to go along with our ideas 😂

If you’d love to get months of content captured without having to plan it all yourself, DM me SHOOT and I’ll send you the details.

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Wollongong, NSW
2500

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Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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