Craft Digital Marketing

Craft Digital Marketing We help people build brands. We craft stories, customer messaging and ad campaigns.
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10/03/2026

When we partner with a client, we only focus on the core goals. In this case, real views of content for awareness this critical message, and intent to view more information on the EPA website.

No elaborate and fluffy digital stats that paint a big (and confusing) picture.
Is the campaign working? Yes? Fantastic - let’s level up. No? Why not, what else can we do, let’s test and continually review until we crack the code.

08/03/2026

An important message for all - never bin a battery. Such a simple action can have a devastating outcome in the back of a garbage truck.

It means a lot to us to partner with Illawarra Shoalhaven Joint Organisation to get this critical message into the minds of residents.

06/03/2026

Through a campaign partnered with Illawarra & Shoalhaven Joint Organisation, we helped many thousands of people understand the risks associated with incorrectly putting a battery in a bin.

Half a million video views and 34k clicks later, we’re all pretty pleased with the outcome.

Campaign Timeline: 5 months
Platforms Utilised: Facebook, Instagram, Google Display, YouTube, Connected TV.

28/01/2026

The St. George Venues brandmark blends legacy, symbolism, and local pride. Formed by the intertwining of an ‘S’ and a ‘V’, the shield nods to the club’s origins and the legend of St. George. Flared edges suggest dragon’s fire, adding a subtle sense of energy and storytelling.

From the shield and stacked lockups to a distinct palette and type system, this comprehensive identity unites three clubs under one brand. Flexible, recognisable and rooted in community, it builds on a proud legacy while creating space for future growth.

26/01/2026

After developing the brand strategy and identity for St. George Venues, we brought it to life with a new online presence.
The one-page site acts as a central hub for all three clubs - St. George Leagues, Masos, and Scots Showcasing their shared legacy, community impact, and what’s ahead for 2026. Built for locals, with room to grow.

23/01/2026

A destination for entertainment and hospitality for years, St. George Leagues Club wanted to attract new people to the club.

We developed audience segments based on owned data to hyper-target and multiple new target personas to attract to key events and offers.

Fast forward a couple of years and we tendered to embark on the club’s biggest ever re-brand. Upon acquisition of 2 other clubs, St. George Leagues Club set out to create a ‘group’ structure, completely rename and rebrand Masos Club, and rebrand Scots Club.

We carried out a patron research body of work, encompassing on-the-ground across 7 local clubs and a desktop evaluation of over 20 other local clubs. We proposed multiple naming concepts, and met the requirements of all stakeholders to conclude on a course of action.

The parent group, St George Venues, has a brand that encompasses all entities under it, and the rich history of St George Leagues club.

2026 will be a vibrant year for the group. More to come on that soon.

14/07/2025

SUPPORT WORKER CO. 🤝 Custom Website

Support Worker Co. needed a website that felt clear, trustworthy and action-focused. We began by understanding what their customers value most: simplicity, credibility and ease of connection.

From there, we designed a clean, custom site with purposeful content, strong calls to action and trust-building elements throughout. The finished site makes it simple for people to navigate, understand their options, and get the support they’re looking for, fast.

We’re proud to be hosting Australia's Biggest Morning Tea this year in support of the Cancer Council Australia.It’s more...
09/05/2025

We’re proud to be hosting Australia's Biggest Morning Tea this year in support of the Cancer Council Australia.

It’s more than tea and donuts. It’s a chance to come together, share stories, and make a real difference for Australians affected by cancer.

There’s no doubt everyone has been touched by cancer in some way. This cause is personal to all of us.

Our goal is to raise $1,500, and we’re going big with tea, treats, and a few stunts along the way to make it happen.

If you’d like to support the cause, you can donate here:
👉 https://www.biggestmorningtea.com.au/fundraisers/craft

Every dollar makes a difference. Thanks for helping us support a future without cancer.

12/09/2024

We’re thrilled to be working with Destination Wollongong again after the success of our Try Wollongong campaign 🌟 This time, we’ve teamed up to launch the Eat, Play, Stay campaign across Meta, featuring a series of reels showcasing some of Wollongong’s top destinations 🎥✨

The campaign is all about driving traffic to their Eat, Play, Stay competition page, where users can win $1,000 to spend at three amazing local spots this Spring 🍽️🌞

It's always rewarding to help highlight the best of what Wollongong has to offer through engaging content that drives real results.

06/09/2024

Big things are happening at Craft! 🎉

We've been working behind the scenes to refresh our brand, and we're excited to share our new look with you. It’s bold, dynamic, and reflects exactly who we are today - focused on innovation and delivering great results whilst still having fun. But don't worry, while we might look different, our dedication to helping your business grow is stronger than ever. Same Craft, just with a fresh edge. 🚀

Here’s to exciting new beginnings and the same dedication you’ve come to know and trust!

29/08/2024

We recently partnered with Deville Garage Doors to give their website a much-needed facelift. The result? A custom-built site that modernises their online presence and enhances the customer journey.

The website design not only highlights their offerings but also provides a more engaging and effective platform, reflecting the brand's true character and modern vision 💻✨

Address

Suite 8/233 Crown S
Wollongong, NSW
2500

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+61242630800

Website

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