The Social Sandwich

The Social Sandwich 🤓Posting practical Insta tips + updates
🥰Social media for small business expert
🤝300+happy clients I'm your guy!

Wanna get better at Facebook, Twitter, Instagram, TikTok, MySpace?

17/06/2026

Repeat after me: Sharing 👏 beautiful 👏 images (that everyone else has) IS NOT 👏 an 👏 Instagram 👏 strategy if you’re in the wedding industry.

Soz.

You are blending in. You are forgettable. You are losing money.

I’ve worked with a bunch of wedding industry businesses, in particular celebrants recently, and they all have the same problem.

They have no shortage of beautiful images.

But so does every other celebrant, photographer, wedding venue, florist etc etc.

Sure, photos look nice. But they don’t do the job of selling your service.

When you think about it, if you’re booking a celebrant, you’re not looking on their Instagram to see if they have been to a wedding before or look nice in a dress or a suit 🤷‍♂️

You want to know what they sound like. What their style is. What their vibe is. And does it match what you’re after? 🤔

Doing the same thing as everyone else (sharing pretty pics) is the best way to reach no one, burn out and ultimately make no money from Insta.

// End rant, sorry for yelling

16/06/2026

Where my small businesses who just wanna sell their product or service but have to become content creators in order to have success on this platform at 🙋‍♂️

brb moving to Port Douglas 🌴
12/06/2026

brb moving to Port Douglas 🌴

My parents are the reason The Social Sandwich exists 🤝 They just retired so I thought it was time I tell my origin story...
09/06/2026

My parents are the reason The Social Sandwich exists 🤝

They just retired so I thought it was time I tell my origin story, and why I am genuinely so passionate about small businesses 🫶

Thanks Mum and Dad, enjoy retirement, and I promise I’ll never hold a phone in your face and say “do this funny Reel” again 🤣

I was going to make a post about reaching 50 members (!) last week which is a huge achievement for my business 🥹But I re...
08/06/2026

I was going to make a post about reaching 50 members (!) last week which is a huge achievement for my business 🥹

But I realised up until last week, the past month had been… well, pretty sh*tty 🤷‍♂️

It’s so hard to be on Instagram every day.

We see the absolute best of people’s work, how much success they’re having, how much money they make, bla bla bla.

And it’s hard not to compare yourself to someone else and think “why isn’t that me? Why aren’t I a millionaire on a yachtin Croatia selling a pyramid scheme course?”

I thought this post would be a more accurate reflection of my month. It was tough!

And I also realised someone is probably looking at ME going “wow Edwin is killing it!”

So I wanted to make this REAL post.

Don’t get me wrong, my business is going great and my membership is great, but that doesn’t mean there hasn’t been a million hurdles to overcome, to get to this point 🫡

You’re doing great and I’m proud of you 👏

04/06/2026

With my parents retiring, I had to use them for one more Reel 🫶

03/06/2026

Stop trying to reinvent the wheel and come up with a brand new exciting fancy post 🛑

Instead, save some time and reuse a successful post that’s over a month old ♻️

The post I shared on Monday? I shared a few months ago and it went really well for me.

So yesterday, when I was struck down by a semi severe case of the man-flu, I re-posted it because I know if works 🤝

Work smarter, not harder 🫡

This post will not go viral. And that’s kinda the point!Because this post isn’t designed to get me new followers. It’s d...
01/06/2026

This post will not go viral. And that’s kinda the point!

Because this post isn’t designed to get me new followers.

It’s designed to engage my audience (you!!) and get you signed up for my live training 🤝

This is an Action post, and I’ll tell you more about how I use these posts to get people signed up for live trainings + my membership in tonight’s live training.

6.30pm on Zoom, comment “funnel” and I’ll send you the booking link 🤝

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Wollongong, NSW
2500

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