Will Mullins Search Engine Optimisation Services

29/01/2026

If you ask ChatGPT for product recommendations 100 times, will you ever see the same list twice? And what does that mean for how brands should track AI visibility?

The Problem: For the last few years, companies have been investing inordinate sums into AI tracking and AI visibility for their brands and products.

01/07/2025

Google's core updates often follow major AI breakthroughs like Gemini 1.5, 2.0, and 2.5. Today’s June 2025 update may hint at another AI update. While no new Gemini version has been announced yet, it’s likely this update reflects further AI driven advancements in Google’s ranking systems.

This is the second core update of 2025 and this update will take about 3 weeks to complete.

10/02/2025

Lost a lot of Google reviews in the past few days? 🤔
You’re not alone! Many businesses have noticed a sudden drop in the number of reviews showing on Google.

The good news? It’s just a glitch with Google’s review counter, and the actual reviews aren’t lost - they’re just not being counted properly. Google is aware of the issue and working on a fix.

09/10/2023

The NZ National Party accidentally blocked Google from seeing their website for the past month after a site redesign. This resulted in roughly a 14K drop in visits to the site. Not good with an impending election this week. The error was rectified yesterday.

Search engine optimization (SEO) is a marketing channel many businesses invest in ever year. One of the core foundations of SEO is making sure a website remains easily accessible by search engines like Google, allowing them to assess website content and display its pages in their search results for....

09/10/2023

You can now add social profiles to your Google My Business listing. This will help Google's crackdown on fake Google Business Profiles.

05/10/2023

Here we go again. Google releases yet another 2023 core update to their search rankings. This will take a couple of weeks and at this stage seems to be targeting websites they deem to have ‘unhelpful content’. The purpose of core updates is show more relevant search results to the user. Sites affected by these updates generally haven’t done anything wrong, Google have just determined that there is better content more relevant to the searcher.
What to do it your site has been affected?

Ask yourself these questions straight from Google’s own documentation:

* Does the content provide original information, reporting, research, or analysis?
* Does the content provide a substantial, complete, or comprehensive description of the topic?
* Does the content provide insightful analysis or interesting information that is beyond the obvious?
* If the content draws on other sources, does it avoid simply copying or rewriting those sources, and instead provide substantial additional value and originality?
* Does the main heading or page title provide a descriptive, helpful summary of the content?
* Does the main heading or page title avoid exaggerating or being shocking in nature?
* Is this the sort of page you'd want to bookmark, share with a friend, or recommend?
* Would you expect to see this content in or referenced by a printed magazine, encyclopedia, or book?
* Does the content provide substantial value when compared to other pages in search results?
* Does the content have any spelling or stylistic issues?
* Is the content produced well, or does it appear sloppy or hastily produced?
* Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don't get as much attention or care?

Expertise questions
* Does the content present information in a way that makes you want to trust it, such as clear sourcing, evidence of the expertise involved, background about the author or the site that publishes it, such as through links to an author page or a site's About page?
* If someone researched the site producing the content, would they come away with an impression that it is well-trusted or widely-recognized as an authority on its topic?
* Is this content written or reviewed by an expert or enthusiast who demonstrably knows the topic well?
* Does the content have any easily-verified factual errors?

Google releases new core search algorithm update, expected to roll out over next few weeks.

16/03/2023

This is the first Google core update of 2023 and the first in more than six months. The rollout may take up to 2 weeks to complete.

14/11/2022

27/03/2022

This bloke’s taking SEO into his own hands!

24/03/2022

NEW YORK—Motioning for his family to come closer so they could hear his final wishes, corporate executive Roland Drexler reportedly requested on his deathbed Monday that his obituary be optimized for SEO. “After I’m gone, I’ll need you to make sure the notice of my death ranks high in organic search results on Google and Bing,” said Drexler

NEW YORK—Motioning for his family to come closer so they could hear his final wishes, corporate executive Roland Drexler reportedly requested on his deathbed Monday that his obituary be optimized for SEO. “After I’m gone, I’ll need you to make sure the notice of my death ranks high in organi...