Goodstory Studio

10/09/2026

Not every branding problem needs a full rebrand. Sometimes it’s a refresh. Sometimes it’s repositioning. Sometimes it’s just admitting you’re bored of the logo.

We broke down the questions worth asking before you touch anything — what’s actually broken, how much equity your current brand still holds, and whether you’ve got the time and budget to do this properly.

Swipe through, then get the full breakdown — with real examples — on our blog. Link in bio.

So — is it the brand that needs to change, or is it just you wanting something new?

03/09/2026

Ask five salespeople what makes your business different.
If you get five different answers, that’s your answer already.

A working USP isn’t a slogan people forget. It’s the one honest reason someone chooses you over anyone else.

Swipe through six steps to find yours.

Where would you start? Link in bio for the full article 🔗

25/08/2026

An AI influencer can’t get caught in a scandal, can’t renegotiate its rate, can’t leave for a competitor’s deal next quarter.

Full ownership. No borrowed audience. A persona that stays exactly as designed, permanently. We tested the hype ourselves — the advantages are real, and so are the limits: no lived experience behind a claim, and audiences who notice more than marketers expect.

What it delivers, and where it falls short. 📖 Full article — link in bio.

Would you follow your own brand’s AI influencer, and why?

14/08/2026

Tim went for a swim. His to-do list came too.

07/08/2026

In an era where anything can be generated, what’s made by hand means more than ever.


© Photo by Marisa Harris on Unsplash

05/08/2026

Most briefs start with «we need a video» — and that’s usually where things go wrong, not in the ex*****on but in the expectation. One script gets asked to explain the product, build trust and drive sales all at once, before the format’s even been chosen or the strategy’s been set. Here are five mistakes we see most often when video gets asked to carry more than it can.

Link in bio for the full article.

31/07/2026

Not sure if a content idea is worth making? Run this short on any idea before it goes into production.

It’s simple: score it from 1–10 (10 = highest) across four weighted parts — reach & engagement, brand fit, audience value, and sparking interest.
It works well for B2B — needs slight adjustment for B2C.

Test it now to get an honest score before you build it.

28/07/2026

Another brand adopts the AI-ad trend. A competitor’s site suddenly looks sharper. The pull to react is real — but not every trend deserves one.

We’ve been working through how founders should actually relate to trends, and it comes down to four honest positions: lead the trend, stand against it, rework parts of it in your own language, or simply watch it pass.

Jaguar took one path with its rebrand. Zara has built its whole model on another. Neither is right or wrong — the fit is what matters.

We’ve laid out the full framework on the blog. Link in bio.

Which position is your brand holding right now — and does it still feel like the right one?

23/07/2026

We’re not just using technology. Apparently, we’re naming relationships.

22/07/2026

Every so often, we get to work with someone whose story is bigger than any brand — and Angela is one of those people.

For years, we worked alongside Angela Gorman and Life for African Mothers — the charity she founded after a night shift in Cardiff, when a BBC documentary about mothers dying in Chad stopped her cold. What followed was two decades of supplying life-saving medication and training midwives across Sub-Saharan Africa, one hospital at a time.

LFAM has now closed. Angela hasn't.

She's just published WOMANSLAUGHTER — her own word for a truth she refuses to soften: that most maternal deaths are preventable, and looking away is a choice. Part memoir, part reckoning, entirely Angela.

Once the publishing costs are covered, every penny raised goes to small charities still fighting for the same cause.

Most days, we're heads-down on brand strategy and campaigns. This post isn't that. It's just us wanting more people to know her name, and her book.

If you've ever wondered whether one person can actually change something, read her book. Then ask yourself who you might be able to support today.

📖 https://www.amazon.co.uk/WOMANSLAUGHTER-Personal-Journey-Maternal-Mortality/dp/B0H8FNXNNF

A personal journey across Africa, which in 2005 and at the age of 57, was both unplanned and unpredictable. This led to tens of thousands of mothers and babies being saved. Angela had been working as a senior NICU nurse, when the chance sighting of a TV program sent her life in a totally differen...