March One Advertising

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Woy Woy, NSW
March One Advertising

A lot of businesses waste hundreds of thousands of dollars on campaigns that are flat out confusing. At M1, we use extreme clarity to solve this problem.

So instead of worrying if your audience 'gets' your message, you'll know they can't get it wrong.

31/12/2022

🥳🤩Happy New Year! 🥳🤩

We will be back in the office on Wednesday 4th January!

22/12/2022

🎄🎄We will be taking a short break over the Chrissy holidays and will be back in the office on Wednesday 4 January 2023 🎄🎄

26/09/2022

DO YOU KNOW THE DIFFERENCE BETWEEN FEATURES AND BENEFITS?

It's an easy mistake to make. You're trying to show how amazing your product or service is, so you start listing all the great things about it. How high-tech it is. How cheap it is. How fast it is.

The problem? You're not helping your audience understand how this product will make their life better.

In order to sell your audience, you need to talk about benefits, not features.

A benefit explains how your product or service will improve your audience’s life.
A feature is the way your product or service does this.

So if I were to sell those meat-free burgers I mentioned in my last post...

A feature is that they are plant-based.
A benefit is that they are guilt-free.

Want to read more about the power of clarity (and burgers)? Check out our new blog at https://marchone.com.au/lead-gen-marketersheres-5-ways-to-get-more-leads-using-the-power-of-clarity/

25/09/2022

CLEARLY STATE YOUR AUDIENCE'S PROBLEM. THEN TELL THEM HOW YOU’LL FIX IT.

One of the fastest ways to cut through the market and capture your audience is to clearly state a problem they face (related to your product or service, of course).

For example, if we were to advertise a new brand of meat-free burgers, this issue could be food envy at a mate’s BBQ.

With so many meat smells and snags going around on plates, someone trying to eat less meat might look down at their dry bean burger and feel their resolve crumble. Which leads to them feeling like a failure when they cave in and eat that pork sausage.

In this scenario, we have a powerful combination of two elements. A physical problem (the vegan burgers being dry and gross) and an internal problem (giving in and feeling like a failure).

So, before we prove our burger solves that problem – we have to show them we understand their life...

Read more at https://marchone.com.au/lead-gen-marketersheres-5-ways-to-get-more-leads-using-the-power-of-clarity/

20/09/2022

LEAD GEN MARKETERS: Are you calling your target audience out by name?

You’ve figured out exactly who your ideal audience is. You’ve created a strategy to hyper-focus your campaign targeting.

What now?

A simple trick that many marketers overlook is to name and call out your target market.

Make it impossible for them to miss that this piece of content was made just for them.

For examples of how and why this works, check out our new blog at https://marchone.com.au/lead-gen-marketersheres-5-ways-to-get-more-leads-using-the-power-of-clarity/

16/09/2022

I WANT YOU TO EXCLUDE PEOPLE FROM YOUR MARKETING.

Whaaat? No, I'm not campaigning for a return of high school bullying. I'm talking about targeting.

Too often, we see clients who are afraid to get specific with their target audience for fear of losing other audiences.

The problem is, this makes your offering less clear – meaning it’s harder for you to reach the right audiences…and your marketing budget goes down the drain.

The truth is: When you try to target everyone, you target no one.

Want to see how getting specific with your marketing can earn you better leads and more of them? Check out our new blog! https://marchone.com.au/lead-gen-marketersheres-5-ways-to-get-more-leads-using-the-power-of-clarity/

14/09/2022

Some quick facts:
⭐ In Australia, about 44% of adults can only read at a primary school level.
⭐ As education level goes up, so does the reader’s preference for simple content.

The average ad on Facebook is only viewed for 1.7 seconds by mobile users (which doesn’t leave your audience a lot of time to read big words).

To learn more about why you should ditch big words in your marketing, read our new blog at https://marchone.com.au/lead-gen-marketersheres-5-ways-to-get-more-leads-using-the-power-of-clarity/

Sources:
1. https://www.stylemanual.gov.au/accessible-and-inclusive-content/literacy-and-access #:~:text=Reading%20levels%20in%20Australia&text=In%20Australia%3A,5%20(the%20highest%20level).
2. https://marketinginsidergroup.com/marketing-strategy/how-to-build-an-ad-that-grabs-attention-in-2-seconds-or-less/

13/09/2022

CLEAR OVER CLEVER, ALWAYS.

The digital marketplace is CROWDED. Your target audience is slammed with thousands of ads every day, from all sorts of platforms.

To get their attention, you need to make it 100% clear you are talking to them. And once you do that, you need to make it clear that you:

👉 Understand a problem they are facing.
👉 Can solve that problem.
👉 Will transform their life for the better.

For our top 5 tips for cutting through the market using clarity, read our new blog! https://marchone.com.au/lead-gen-marketersheres-5-ways-to-get-more-leads-using-the-power-of-clarity/

10/09/2022

LEAD GEN MARKETERS: Here's how the power of clarity can send you more leads.

“I JUST CAN’T SEEM TO CUT THROUGH.”
It’s a complaint we hear over and over again. And it’s a problem that can make any lead gen marketer feel beaten down and frustrated.

It can feel like no matter what you try, the budget you pour in to digital just isn’t sending you returns. Maybe your content isn’t sending you leads. Or maybe you’re struggling to grow a following and engage your market online.

Whatever you’re trying to achieve with your digital marketing, there’s one key element that solves many communication issues.

That element is CLARITY.

For 5 tips on bringing clarity to your digital comms, read our new blog at https://marchone.com.au/lead-gen-marketersheres-5-ways-to-get-more-leads-using-the-power-of-clarity/

06/09/2022

MAKE IT EASY FOR LEADS TO LEAVE YOU. THEY’LL BE MORE LIKELY TO STAY.

Have you noticed that almost every phone plan, gym membership or internet plan offers “no lock in contracts”? There’s a good reason.

There’s nothing people hate more than feeling trapped – especially by brands who are trying to make money off them. Keeping the consumer locked into a product or even campaign journey does nothing for your brand, and it can make your consumer ANGRY.

By asking your leads if they want to leave…it can encourage them to stay.

Find out how: https://marchone.com.au/ethical-lead-genwhen-sending-less-edms-gets-you-better-results/

05/09/2022

LET THE PEOPLE TELL YOU WHAT THEY WANT.

Do you give your leads the opportunity to opt out of certain campaigns?

Are you afraid that giving them options will make them harder to convert?

What if I told you that simply asking your target audience about what they want to see can:
👉 Save you money
👉 Improve your campaign ROI
👉 Help your brand behave in a more ethical way

Learn more at https://marchone.com.au/ethical-lead-genwhen-sending-less-edms-gets-you-better-results/

Address

Central Coast
Woy Woy, NSW
2056

Website

http://www.marchone.com.au/

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