BHB Strategic & Creative Co.

BHB Strategic & Creative Co. We are not only a creative company, but also problem solvers.

Branding for Engineering BureauFull project live at :🔗 https://www.behance.net/gallery/223941891/Concrete-Bureau-Brandin...
18/04/2025

Branding for Engineering Bureau

Full project live at :

🔗 https://www.behance.net/gallery/223941891/Concrete-Bureau-Branding 🔗

Rebranding a company with 60+ years of engineering history isn’t about reinventing — it’s about refining. For this engineering company, we developed the brand strategy, naming, and identity, focusing on precision, trust, and timeless professionalism, creating a visual identity that feels just as strong and exact as the work they do.

The name Concrete Bureau is rooted in the Latin word Concretus, meaning solid, unified, and exact, perfectly reflecting the company’s core values.

Visually, the identity draws from tools of the trade: the logo references a caliper, blueprint lines, and the form of the letter “C”, symbolizing structure, clarity, and attention to detail.

A minimalist design approach, paired with a brutalist-modern aesthetic and earthy tones like “Concrete on Sun” and “Craft,” helped us express the brand’s strength, trustworthiness, and timeless professionalism.

Agency: BHB Strategic & Creative Co.
Client: Concrete Bureau

Express Branding Project for Ayran (Yogurt Drink)Challenge:An Azerbaijani dairy company wanted to launch an Ayran drink ...
09/04/2025

Express Branding Project for Ayran (Yogurt Drink)

Challenge:
An Azerbaijani dairy company wanted to launch an Ayran drink into post-Soviet markets — with a focus on local bazaars and street food restaurants. The task was clear but urgent: develop a product concept that felt warm, nostalgic, and familiar to consumers — and do it fast.

Solution:
We turned Ayran — a beloved drink among Turkic-speaking nations during the Soviet era — into a character. The concept follows this persona’s journey into the Russian market. On one side, a Caucasian Ayran vendor. On the other, a nod to Russian nostalgia — introducing “Ayran Ayranich.”

With his iconic “aerodrom” hat, bold mustache, and warm, sincere smile, Ayran Ayranich brings a dose of joy, heritage, and local flavor to the shelves.

Agency: BHB
Client: Allbuy

Started: 10.08.2022
Released: 19.08.2022
Made in 9 days

Full project live at :
🔗 https://www.behance.net/gallery/221782201/Ayran-Ayranich-Packaging-Design 🔗

Honoring Our Partnership with Petrol Ofisi!
05/02/2025

Honoring Our Partnership with Petrol Ofisi!


Brand Identity for Concrete BureauChallengeTo develop a modern and distinct brand identity for a well-established engine...
28/01/2025

Brand Identity for Concrete Bureau

Challenge
To develop a modern and distinct brand identity for a well-established engineering company with over 60 years of experience. The brand needed to convey its precision, trustworthiness, and deep expertise while standing out in the competitive market.

Solution
The strategy focused on building an identity rooted in the company’s core values: a solid foundation, clarity, and professionalism. Inspired by engineering precision, the visual language emphasizes minimalism, functionality, and timeless design.

Naming:
The name “Concrete Bureau” draws inspiration from the Latin word “Concretus,” which means solid, precise, unified, and embodies concreteness. It conveys the company’s commitment to exacting standards and a robust foundation. Additionally, the word “Concrete” alludes to both the material used in construction and the solid values underpinning the company’s legacy.

Visual Identity:
The logo design centers on a clean and minimalist approach, incorporating lines that resemble the letter “C” from “Concrete.” This also mirrors the form of a caliper—a precise measuring tool—symbolizing the company’s meticulous attention to detail. The double-line design evokes blueprint drawings, reflecting the engineering expertise and adaptability to various disciplines. Soft yet brutalist and modern aesthetics, combined with colors like “Concrete on Sun” and “Craft,” encapsulate the brand’s essence of elegance, functionality, and strength.

Proud to announce Media FM 105.5 as our Premium Partner!
15/01/2025

Proud to announce Media FM 105.5 as our Premium Partner!

Honoring Our Partnership with Bahar Residence
15/01/2025

Honoring Our Partnership with Bahar Residence

A few examples of the content we have prepared for
14/01/2025

A few examples of the content we have prepared for


A few examples of the content we have prepared for
14/01/2025

A few examples of the content we have prepared for


Honored to share our branding award at ADA2022
08/01/2025

Honored to share our branding award at ADA2022



Honoring Our Partnership with Chevrolet Azerbaijan!
08/01/2025

Honoring Our Partnership with Chevrolet Azerbaijan!


Address

AZ1058, Bakı şəhəri, Nəsimil Rayonu, Tbilisi Prospekti, Bina 36a, Mənzil 57
Baku
1025

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

Website

Alerts

Be the first to know and let us send you an email when BHB Strategic & Creative Co. posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to BHB Strategic & Creative Co.:

Shortcuts

Share

Category