16/03/2026
Just a few years ago, this would have sounded like science fiction.
Producing a high-quality video meant days of shooting, long editing sessions, and the work of entire teams - videographers, editors, designers and producers. It required time, coordination and a lot of manual work.
Today, with the help of AI, processes that once took days can often be completed in a matter of hours. The tools are changing, workflows are changing, and the pace of our industry is changing with them.
We started some years ago as a small creative and video production lab.
Over the years, we produced many commercials, built websites, launched campaigns, designed brands and visuals, took thousands of photos, and created countless hours of video. We managed media buying, social media accounts, supported digital growth, and worked closely with the brands that trusted us.
In many ways, we grew alongside them.
It was never our goal to have many clients we barely know, but rather to work with fewer partners we truly understand. That is why many of them have been with us for years.
Today we are taking the next step.
We have expanded with a new location in Berlin, welcomed new members to our team, and embraced AI as an essential part of how we work.
So we decided it was time for a change as well.
CinemaLab is now WERTY.
What stays the same are our core values - dedication to our clients and the brands we work with. We remain human-focused: real conversations, genuine understanding, and a clear belief that quality will always matter more than quantity.
What evolves with time is the way we work - faster, smarter and more efficient.
Welcome to WERTY!
