Projekat je imao za cilj da predstavi i promovira bosanskohercegovačku kulturu jezikom grafičkog dizajna i reklamnih kampanja. zvanično osniva reklamnu agenciju Ideologija. U okviru agencije realizirao je veliki broj reklamnih projekata od koji je najpoznatiji projekat “Računaj na mene” za klijenta Iskraemeco. Za ovu reklamnu kampanju dobio je i prestižnu internacionalnu nagradu Epica Winner na festivalu Epica Awards. U okviru agencije Ideologija realiziran je veliki broj projekata grafičkog dizajna i reklamnih kampanja i niz reklamnih i muzičkih videospotova. Agencija Ideologija dobila je desetine nagrada od kojih se izdvajaju: Epica Award u Parizu 1998, 2000. i 2001. godine; CRESTA u New Yorku 2000; Advertiment u Milanu 2000; te dvostruki izbor za agenciju godine u BiH 2003. i 2004. godine na BiH Advertising Festivalu.
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Ideologija Advertising Agency is the most awarded advertising agency in Bosnia and Herzegovina. The founder of Ideologija Advertising Agency is Anur Hadžiomerspahić who effectively launched it in 1998 with the project “Made in Bosnia”. The project aimed to present and promote Bosnian-Herzegovinian culture through the language of graphic design and advertising campaigns. Ideologija was officially founded in 2000. The Agency went on to produce numerous advertising solutions, one of the most famous being «Count on Me» for Iskraemeco. This campaign won the prestigious international award Epica Winner at the Epica Awards Festival. Ideologija Advertising Agency produced many graphic design solutions and advertising campaigns, as well as a number of advertising and music videos. Ideologija Advertising Agency received dozens of awards, the most prominent being: Epica Award in Paris 1998, 2000 and 2001; CRESTA in New Yorku 2000; Advertiment in Milan 2000; and was twice proclaimed Agency of the Year in BiH, in 2003 and 2004 at the BiH Advertising Festival.
