03/06/2026
Nekada je znak & povezivao Bruketu i Žinića. Potom je držao mjesto i za Grey. Danas ostaje otvoren za ono što dolazi dalje. 💡
Nakon izlaska iz Grey mreže i povratka u potpuno domaće vlasništvo, Bruketa& otvara novo poglavlje svoje priče. U samo nekoliko sedmica dogodili su se odlazak jednog od osnivača, nova velika priznanja i promjena vlasničke strukture.
Ali možda najvažnija promjena nije u imenu. Možda je u pitanju šta danas znači biti nezavisna agencija koja više nema potrebu dokazivati da može igrati na svjetskom nivou. 💭
I ko će jednog dana stajati iza znaka &.
✍️ Naš Sead Fočo u novoj kolumni piše o povratku kontrole, značenju nezavisnosti i tome šta zapravo znači graditi agenciju nakon osnivača, nakon mreže i nakon velikog povratka kući.
https://www.media-marketing.com/kolumna/bruketa-ponovo-drzi-kljuc-u-vlastitim-rukama/
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The & sign once connected Bruketa and Žinić. It later also held a place for Grey. Today, it is open to whatever comes next. 💡
After leaving the Grey network and returning to full domestic ownership, Bruketa& is opening a new chapter in its story. In the span of just a few weeks, the departure of one of its founders, major new recognitions, and a change in ownership structure have all taken place.
But perhaps the most important change is not in the name. Perhaps it is about what it means today to be an independent agency that no longer needs to prove it can compete on the global stage. 💭
And who will one day stand behind the & sign.
✍️ Our Sead Fočo writes in his latest column about regaining control, the meaning of independence, and what it really means to build an agency after the founders, after the network, and after the great return home.
https://www.media-marketing.com/en/opinion/bruketa-takes-back-the-keys/
In an industry that has spent years adapting to mergers, acquisitions, new network structures and increasingly shorter corporate names, it is rare for a
