Media Marketing

07/07/2026

Vladimir von Bergdorff, general director of the agency Foster + Svensson, is the only representative from Serbia nominated in two categories at the

07/07/2026

Kako voda dođe do Cannesa? 🦁

Nekad preko rode. Nekad preko narikača.

Deset godina nakon prvog hrvatskog Cannes Liona za Janu, Imago Ogilvy se vratio s novom bronzom za vodu. Ovoga p**a za Studenu i kampanju A Cry for Hydration.

💧 Priča nije počela od boce, nego od rečenice koju svi znamo: “Joj, umrijet ću od žeđi.”

U novoj MM kolumni pišemo o tome kako su narikače dovele Studenu do Cannesa i zašto najbolje lokalne ideje ne moraju izgubiti svoje rubove da bi otišle daleko.

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How does water get to Cannes? 🦁

Sometimes through a stork. Sometimes through mourners.

Ten years after the first Croatian Cannes Lion for Jana, Imago Ogilvy returned with a new bronze for water. This time for Studena and the campaign A Cry for Hydration.

💧 The story did not begin with a bottle, but with a sentence we all know: “I’m dying of thirst.”

In the new MM column, we write about how mourners brought Studena to Cannes and why the best local ideas do not have to lose their edges to travel far.

Voda je među najtežim kategorijama za oglašavanje. Nema mnogo misterije u boci vode. Ona je čista, hladna, zdrava, potrebna svima i, upravo zato, gotovo

01/07/2026

Nova agencija, stari nemir. 💡

Nakon tri decenije tokom kojih je, zajedno s Davorom Bruketom, gradio jednu od najprepoznatljivijih kreativnih priča regije, Nikola Žinić otvara novo poglavlje: 5068.agency. 🎉

Nova agencija nastaje u trenutku kada se kreativna industrija ponovo mijenja, a brendovi više ne moraju biti razumljivi samo ljudima, već i sistemima umjetne inteligencije koji sve češće posreduju između njih i korisnika.

Claim agencije je “Bringing brands to their next version.”, a prvi klijenti već uključuju A1 Austria Group, Marodi, Bačelić, Špeceraj i SOS Dječje selo.

Više u novoj kolumni.

https://www.media-marketing.com/kolumna/nova-agencija-stari-nemir-nikola-zinic-pokrece-5068-agency/

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New agency, old restlessness. 💡

After three decades during which he, together with Davor Bruketa, built one of the region’s most recognizable creative stories, Nikola Žinić is opening a new chapter: 5068.agency. 🎉

The new agency is being launched at a time when the creative industry is changing once again, and brands no longer need to be understandable only to people, but also to artificial intelligence systems that are increasingly mediating between them and users.

The agency’s claim is “Bringing brands to their next version.” Its first clients already include A1 Austria Group, Marodi, Bačelić, Špeceraj and SOS Children’s Village.

More in the new column.

https://www.media-marketing.com/en/opinion/new-agency-old-restlessness-nikola-zinic-launches-5068-agency/

There are people whose signature is not found only on campaigns, award books or business cards. It remains in the way an entire industry begins to see

26/06/2026

🦁 Prvi Cannes Lion za Via Mediju!

Kampanja “It’s Time to Stop”, koju je Via Media realizirala za Bingo, osvojila je bronzanog lava na Cannes Lions International Festival of Creativity. 🥉

Priznanje je stiglo u kategoriji Sustainable Development Goals Lions, potkategoriji Peace, Justice and Strong Institutions.

Ovo je prvi kanski lav za Via Mediju i veliko priznanje za ideju iz Bosne i Hercegovine koja je pokazala da kreativnost može pokrenuti stvarnu društvenu promjenu.

Velike čestitke timu Via Medije, Bingo Group i svima iza kampanje! 🎉

🔗 Više u članku!

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🦁 First Cannes Lion for Via Media!

The “It’s Time to Stop” campaign, created by Via Media Sarajevo for Bingo Group, has won a Bronze Lion at the Cannes Lions festival. 🥉

The award came in the Sustainable Development Goals Lions category, in the Peace, Justice and Strong Institutions subcategory.

This is the first Cannes Lion for Via Media and a major recognition for an idea from Bosnia and Herzegovina that showed how creativity can drive real social change.

Huge congratulations to the Via Media team, Bingo Group and everyone behind the campaign! 🎉

🔗 Read more in the article!

Via Media Sarajevo osvojila je bronzanog lava na Cannes Lions-u za kampanju „It’s Time to Stop“, realiziranu za Bingo Group. Nagrada je stigla u

24/06/2026

🦁 Druga Cannes Lions International Festival of Creativity 2026 shortlista za BiH!

Kampanja “It’s Time to Stop” agencije Via Media ušla je i na shortlistu kategorije Sustainable Development Goals Lions, u potkategoriji Peace, Justice and Strong Institutions. 🎉

Nakon ranije objavljene nominacije u kategoriji Brand Experience & Activation Lions, isti rad sada ostaje u utrci za dva Cannes Lions priznanja, što ga svrstava među najzapaženije projekte iz Adriatic regije na ovogodišnjem festivalu.

🔗 Više informacija možete naći u novom članku!

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🦁 A second Cannes Lions 2026 shortlist for Bosnia and Herzegovina!

The campaign “It’s Time to Stop” by Via Media has also been shortlisted in the Sustainable Development Goals Lions category, within the Peace, Justice and Strong Institutions subcategory. 🎉

Following its previously announced nomination in Brand Experience & Activation Lions, the campaign is now in the running for two Cannes Lions awards, further establishing itself as one of the most notable projects from the Adriatic region at this year’s festival.

🔗 Read more in our latest article!

Cannes Lions objavio je novu shortlistu, a među radovima koji ostaju u utrci za Lava ponovo se našla kampanja „It’s Time to Stop“ agencije Via Media. Ovo

21/06/2026

Velike vijesti za regiju!🥳

Čak dva rada regionalna rada su na Cannes Lions International Festival of Creativity shortlisti!

U pitanju su Imago Ogilvy caseom Cry For Hydration, te Studio Sonda s projektom Label created by the wine itself – Piquentum Brut Nature.

👉Više info vas čeka na portalu!

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Big news for the region!🥳

Even two regional works are on the Cannes Lions International Festival of Creativity shortlist!

These are the Imago case with Cry For Hydration, and Studio Sonda with the project Label created by the wine itself – Piquentum Brut Nature.

👉More info is waiting for you on the portal!

Cannes Lions objavio je shortliste u kategorijama Social & Creator Lions i Creative B2B Lions, a među odabranim radovima nalaze se dva iz Hrvatske,

03/06/2026

Nekada je znak & povezivao Bruketu i Žinića. Potom je držao mjesto i za Grey. Danas ostaje otvoren za ono što dolazi dalje. 💡

Nakon izlaska iz Grey mreže i povratka u potpuno domaće vlasništvo, Bruketa& otvara novo poglavlje svoje priče. U samo nekoliko sedmica dogodili su se odlazak jednog od osnivača, nova velika priznanja i promjena vlasničke strukture.

Ali možda najvažnija promjena nije u imenu. Možda je u pitanju šta danas znači biti nezavisna agencija koja više nema potrebu dokazivati da može igrati na svjetskom nivou. 💭

I ko će jednog dana stajati iza znaka &.

✍️ Naš Sead Fočo u novoj kolumni piše o povratku kontrole, značenju nezavisnosti i tome šta zapravo znači graditi agenciju nakon osnivača, nakon mreže i nakon velikog povratka kući.

https://www.media-marketing.com/kolumna/bruketa-ponovo-drzi-kljuc-u-vlastitim-rukama/

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The & sign once connected Bruketa and Žinić. It later also held a place for Grey. Today, it is open to whatever comes next. 💡

After leaving the Grey network and returning to full domestic ownership, Bruketa& is opening a new chapter in its story. In the span of just a few weeks, the departure of one of its founders, major new recognitions, and a change in ownership structure have all taken place.

But perhaps the most important change is not in the name. Perhaps it is about what it means today to be an independent agency that no longer needs to prove it can compete on the global stage. 💭

And who will one day stand behind the & sign.

✍️ Our Sead Fočo writes in his latest column about regaining control, the meaning of independence, and what it really means to build an agency after the founders, after the network, and after the great return home.

https://www.media-marketing.com/en/opinion/bruketa-takes-back-the-keys/

In an industry that has spent years adapting to mergers, acquisitions, new network structures and increasingly shorter corporate names, it is rare for a

07/05/2026

Recap ovogodišnjih BalCannes nagrada sa Dani komunikacija vas čeka na našem portalu!

Regionalna kreativna scena dobila je svoje ovogodišnje pobjednike. Na pozornici Dana komunikacija u Rovinju su proglašeni dobitnici BalCannesa,

13/04/2026

Velike promjene na regionalnoj kreativnoj sceni. 🔄✨

Nakon 30 godina zajedničkog rada, Nikola Žinić napušta vlasničku i upravljačku strukturu agencije Bruketa&Zinic&Grey, koju je 1995. osnovao zajedno s Davorom Bruketom.

Ova odluka označava kraj jedne ere, ali i početak novih profesionalnih poglavlja – kako za Žinića, tako i za samu agenciju!🤖

Kako ističu, riječ je o prirodnom profesionalnom razvoju, uz međusobno poštovanje i zahvalnost na tri decenije zajedničkog rada.

🔗 Više detalja čeka vas na portalu.

https://www.media-marketing.com/vijesti/nikola-zinic-odlazi-iz-agencije-bruketazinicgrey/

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Big changes on the regional creative scene. 🔄✨

After 30 years of working together, Nikola Žinić is leaving the ownership and management structure of Bruketa&Žinić&Grey, which he co-founded in 1995 with Davor Bruketa.

This decision marks the end of one era, but also the beginning of new professional chapters - both for Žinić and the agency itself. 🤖

As they emphasize, it’s a natural step in their professional journeys, grounded in mutual respect and gratitude for three decades of collaboration.
🔗 More details on our portal.

Photo: Damil Kalogjera (prije), Domagoj Kunić (sada) Davor Bruketa i Nikola Žinić su 1995. godine osnovali nezavisnu agenciju Bruketa&Žinić, koja je