03/06/2022
Video content trends in 2022 💣
The fast expansion of video formats shows no signs of slowing down! Videos, according to HubSpot, outperform blogs and infographics.
So, where do we go from here? What is the direction of video marketing trends? Let's see what we can find out!
▪️ Short videos and storytelling
Thanks to TikTok, a new fad has emerged! Brand integrations are becoming more common as a result of compelling commercial propositions.
Slate & Tell, for example, has a monthly reach of over 4 million people on TikTok, resulting in over 1,000 transactions in just one session.
▪️ Real time video shopping
This is a modern take on telemarketing, with interactive and real-time product purchases taking place during a live webcast.
▪️ Gamification
Games naturally draw you into the company's eco-system, forcing you to stay.
For example, the Headspace app provides daily streaks. Thus, the user is compelled to keep meditating in order to avoid losing the streak.
▪️ Cyberpunk
We all consider the future from time to time. Body alterations, technological developments, and other aspects of cyberpunk are discussed. Many prominent brands have adopted this notion to demonstrate technological advancement or uniqueness.
▪️ Pixels
Minecraft has given birth to a popular notion. The most notable example is Google's birthday doodle for Stephen Hawking, which was released on January 7, 2022.
▪️ 3D
Bridges the gap between virtual and actual worlds.
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