28/04/2020
Digital Marketing—Basics and Actions
What Is Digital Marketing?
The first approaches to digital marketing defined it as a projection of conventional marketing, its tools and strategies, on Internet. However, the particularities of the digital world and its appropriation for marketing have fostered the development of channels, formats and languages that have led to tools and strategies that are unthinkable offline.
Today, rather than a subtype of conventional marketing, digital marketing has become a new phenomenon that brings together customisation and mass distribu-tion to accomplish marketing goals. Technological convergence and the multipli-cation of devices have led to an opening up of the ways in which we thinking about