Digital marketing, specifically, refers to 'Achieving marketing objectives through applying digital technologies and media. A truly omnichannel digital marketing strategy will integrate technology and media across different marketing activities, organizing not according to the type of technology, but according to the campaign objective.2.89 billion monthly active users on Facebook in the world. Digital marketing lets us communicate with our customers in real-time. Digital marketing can be broadly broken into 7 main categories including
1. Social Media Marketing.
4. Content Marketing.
5. Email Marketing.
6. Mobile Marketing.
7. Marketing Analytics...
Digital marketing revolves around these 5Ds:
1. digital devices.
2. digital platforms.
3. digital media.
4. digital data.
5. digital technology. It's no doubt that Philip Kotler is one of them! He is considered the “Father of Modern Marketing”, and provides us with important lessons that can be applied to your digital strategy. Digital marketing lets you communicate with your customers in real-time. More importantly, it lets them communicate with you. Think about your social media strategy. It's great when your target audience sees your latest post, but it's even better when they comment on it or share it.10 Advantages Of Digital Marketing Over Traditional Marketing
1. Low cost: Marketing and advertising cost is one of the biggest
2. financial burdens that businesses have to bear. ...
3. Huge return on investment: ...
4. Easy to measure: ...
5. Easy to adjust: ...
6. Brand development: ...
7. Easy to share: ...
8. Precise targeting: ...
9. Global
10 reasons why we may need a digital channel strategy?
1. You're directionless
2. You won't know your online audience or market share
3. Existing and start-up competitors will gain market share
4. You don't have a powerful online value proposition
5. You don't know your online customers well enough
6. You're not integrated ("disintegrated")
7. Digital doesn't have enough people/budget given its importance
8. You're wasting money and time through duplication
9. You're not agile enough to catch up or stay ahead
10. You're not optimizing. so if you want to grow our business, you should be the focus on digital marketing.
