22/09/2022
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"How often should I post on social media?
It's a simple question, but the answer can be a bit complicated.
If you don't maintain an active presence on your social media profiles, customers are likely to choose another company when looking for local products and services. However, if you post too often, your followers will feel overwhelmed and give you a negative reputation. If you do this for too long, they will stop following you.
Neither scenario is good for your business.
So how often should you post?
Many companies have conducted studies to find out what works best on different social platforms. We analyzed the data from these studies to give you an idea of how often you should post on Facebook.
How often to post on Facebook
Ask any marketer how often you should post on Facebook, and they'll likely tell you that two posts a day is optimal. However, the data tells us a different story. Hubspot analyzed Facebook data from its 13,500+ customers to see if posting more often would help businesses reach more people.
They found that companies with more than 10,000 followers were the only ones who saw a higher number of clicks when they posted more than once a day. Businesses with fewer than 10,000, followers received 50% fewer clicks per post if they posted twice a day.
However, engagement was nearly doubled for brands that posted only 1-5 times per month.
How does the new Facebook algorithm affect your Facebook strategy?
Facebook prioritizes content from friends and family in users' news feeds. Brands to show your content to your audience, but increasing your post volume won't help you. found. For every additional post a brand creates throughout the day, organic reach drops dramatically.
My advice: stick to one post a day or five posts a week.
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(SEM)
