14/12/2021
According to the Facebook Ads Guide:
Image
Facebook Instant Articles
Design Recommendations
Facebook Instant Articles is a mobile-optimized format that enables publishers to distribute fast-loading interactive articles to the Facebook app. Approved publishers may choose to place ads within their Instant Articles. Selecting Instant Articles as a placement will show your ad when people from your audience view these articles.
You can use the image format in Facebook Instant Articles to show off your product, service or brand. Choose an interesting image of a product to encourage people to learn more about it, or use an eye-catching photo to showcase your brand personality.
Design Recommendations
File Type: JPG or PNG
Ratio: 1.91:1 to 1:1
Resolution: At least 1080 x 1080 pixels
Text Recommendations
Primary Text: 125 characters
Headline: 40 characters
Description: 30 characters
Technical Requirements
Maximum File Size: 30MB
| Copied from Facebook