04/03/2023
Social media marketing funnel.
Typically the stages of the social media marketing funnel are described like this:
• Awareness: first becoming aware of your brand or product
• Consideration: finding out more about it, comparing different options
• Conversion: making a purchase, starting a trial, or becoming a lead for sales
Depending on your strategy, sometimes also include the post-conversion stages of:
• Loyalty: existing customer satisfaction, upselling
• Advocacy: spreading the word and becoming an ambassador for your brand
At each stage of the funnel, you have the opportunity to reach the potential audience and lead them further along the funnel. Ideally, the social media marketing funnel is a collaborative effort between different stakeholders at your company, with
• Sales: providing insights about target markets, audiences, and accounts
• Paid social: targeting your potential audience with the right message, driving the goals of each funnel step
• Organic social: managing content pillars to capture interest and delight your audience
• Community management: engaging with users and followers, leading a conversation, and providing customer service through social channels
In reality, the customer journey isn’t often as straightforward as the funnel image shows.
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