BBA Guys who saw that coming

BBA Guys who saw that coming Three BBA students noticing the little things brands do, Turning everyday observations into insights & conversations
Because nothing is ever just random

Miniso, eta ki korso!
21/04/2026

Miniso, eta ki korso!

🎟️ Does creativity bring profits every time? Mumbai's local trains carry over 7.5 million commuters every single day — y...
20/04/2026

🎟️ Does creativity bring profits every time?

Mumbai's local trains carry over 7.5 million commuters every single day — yet millions travel without a valid ticket, costing Indian Railways hundreds of millions in lost revenue every year. Instead of just cracking down with fines and penalties, the Mumbai Division of Central Railways took a brilliantly creative turn.

Enter Lucky Yatra — a first-of-its-kind campaign conceptualised by FCB India that transforms every valid train ticket into a daily lottery entry. The unique number on your ticket is now your lucky number! Every day, honest commuters stand a chance to win exciting cash prizes — up to ₹50,000 simply by doing the right thing. Tapping into India's deep love for lotteries, where Indians spend over $28 billion annually on lottery tickets, Lucky Yatra flips the script shifting the conversation from punishment to possibility, from penalty to prize. With Radio Mirchi amplifying the message across the city, Lucky Yatra is not just a campaign; it's a cultural movement that rewards integrity and makes responsible commuting exciting. 🍀

What happened next?

Some of the best conversations we have, often over coffee, revolve around brands. What worked, what didn’t, and which ca...
19/04/2026

Some of the best conversations we have, often over coffee, revolve around brands. What worked, what didn’t, and which campaigns truly stood out.

Lately, we’ve been connecting these dots more intentionally, trying to understand how creativity turns into real brand impact. So we thought—why not build something out of it?

We’re starting by sharing our take on this year’s Cannes Lions and Effies, beginning with “Vaseline Verified.” Here’s what caught our attention—and we’d love to hear what you think too.

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