12/08/2026
LinkedIn profile design has changed a lot
since I started 2 years ago.
Back then a beautiful banner was enough.
Today the entire approach has changed.
Here is what I kept watching happen:
Someone hires a banner designer.
Gives them a random one-liner.
Gets a beautiful banner.
Zero clients!!!
BEAUTIFUL DESIGN CANNOT FIX
A MESSAGE THAT WAS NEVER RIGHT.
(I watched this play out across 80 client projects.)
And the problem was always the same.
POSITIONING!
Until you know exactly what you want
your ideal client persona
to understand the moment they land on your profile
no banner will do anything for you.
LinkedIn changed my business completely.
80+ clients. 60+ written recommendations.
Coaches hiring me from all over the world.
Every single one started with positioning first.
2026 is the time for your profile to do the same.
So I am opening 3 spots
for a free 30-minute positioning call.
In 30 minutes I will help you identify
what your profile is actually saying
to your ideal client persona
and exactly what to fix first.
DM me "BLUEPRINT" within the next 7 hours.
I will schedule your call.
Only 3 spots. First come, first served.
P.S. When did you first realize your banner
was not doing what you thought it was?