14/06/2024
Most PPCers/eCom owner are Not Clear about Performance Max and Demand Gen
I heard most that Demand Gen is a better version of PMAX 👂 😀
Now, I'm Going to be clear Everything about them
✅️ Performance Max:
◾️ Focus for Drives Conversions/ Conv. Value
◾️ Funnel stage: All the stages of Funnel (Middle and Low )
◾️ Main Goals/KPIs are Conversion Value, ROAS, CPA, Conversions
◾️ Placements: Search, Shopping, YouTube, Discover, Gmail, Display
◾️ Targeting: Uses search themes and audience signals
◾️ Content: Product/ Well Optimized product feed, images, text, Videos
✅️ Demand Gen:
◾️ Focus on making awareness and interest
◾️ Funnel stage: Top and Middle of the Funnel
◾️ Main Goals/KPIs are Impressions, clicks, CTR, CPC
◾️ Placements: YouTube Shorts, YouTube in-feed, Discover, Gmail
◾️ Targeting: Enables audience customization with lookalike audiences
◾️ Content: images, text, and video
When should to use them?
Performance Max: Better for maximizing conversions and ROAS, especially when you want to Scale your Google ads account with smart bidding strategies across multiple channels.🚀
Demand Gen: Better for building long-term brand awareness and generating interest. 🔎
Have you ever tried any one of those?
Anything I missed? Please add on Comment