02/10/2019
Best 10 Tips & Tricks for Top Rank to Your Web
1. Master Keyword Research
Always start with keyword research. Don’t assume that you know what consumers want.
You likely understand your industry jargon. But your prospects might use different terms than trade colleagues to refer to your services or goods. Keyword research provides an understanding of the words and phrases that consumers use to find your products. It also helps to gauge the demand for them. It identifies the keyword themes that real searchers use in their search queries.
2. Understand Your Competition
Search for the most important products and services you offer and note the most prominent websites in the search results, those that share your business model as well as the ones that are dissimilar to yours but compete for the same searches.
• What are they doing well?
• What content themes do they have that you’re lacking?
• Do they structure their site differently to target more valuable keywords?
• Do they have interesting features to better engage their prospects?
Also, study their reviews and benchmark their social media activity to learn what their customers think versus what you hear, or not, from your own.
3. Plan Your Site
With an understanding of what consumers want and the keywords they use to find those products and services, identify pages on your website to address those search queries.
4. Optimize Your Site
The next step is to create the pages. This is the hard part. Depending on your ecommerce platform and your access to developers and designers, you may need to outsource some of this work.
5. Produce Regular Content
You don’t have to start a blog or turn your business into a publishing company by posting content every day. It’s unrealistic for many ecommerce sites. But publish your own content regularly. Schedule weekly or at least monthly updates. Consistency is key.
6. DIY Public Relations
Link authority is a major component of SEO, but purchasing links is forbidden by Google, Bing, and other search engines. That’s where outreach and public relations come into play. If you have PR representatives, coordinate with them so as to not invalidate their efforts. But if you’re doing it yourself, read on.
7. Build Your Social Media Network
Join Twitter and one or two other social media platforms. You have many options — Facebook, LinkedIn, Instagram, Pinterest, many more. Social media enables you to connect with your customers and prospects and offers an audience for your content.
Understanding and nurturing these relationships boosts your SEO in the long run. Increasing the exposure of your content also increases the likelihood that some of those viewers will blog about it or link to it.
8. Understand Google Analytics
You can’t optimize what you don’t measure. The importance of analytics in digital marketing is akin to financial reports in business. Both are essential to track performance.
9. Read an SEO Blog
Study an SEO guide such as my “SEO How-to” series. Then subscribe to an SEO blog.
10. Ask Questions
If you are stuck or need answers, jump into SEO communities to ask questions your Teacher or gide.
