Ataul Gani

Ataul Gani Help Chiropractors to get more patient and dominate local an AI search with Local SEO, GEO and AEO

The New Patient Journey in 2025 (Most Chiropractors Are Missing Step 2)Here's how a new patient finds a chiropractor tod...
20/05/2026

The New Patient Journey in 2025 (Most Chiropractors Are Missing Step 2)
Here's how a new patient finds a chiropractor today:

Step 1 — They feel pain (back, neck, shoulder, sciatica etc.)
Step 2 — They ask an AI tool or search engine: "What should I do about [pain]?"
Step 3 — They get an answer that mentions chiropractic care
Step 4 — They search for a chiropractor in their area
Step 5 — They look at reviews, check the website, then book

Most chiropractors are only focusing on Step 4 and 5.

But Step 2 is where the real opportunity is.

If your clinic's content appears when patients are first researching their pain — you become the trusted expert before they've even decided to book.

And when they're ready to book? They come to you.

This is what a smart GEO and AI SEO strategy does — it gets your clinic in front of patients at every stage of their journey, not just when they're ready to book.

I help chiropractors build this full-funnel visibility.

GEO Is Not SEO. Here's the Difference (And Why Both Matter for Your Clinic)You've probably heard of SEO — Search Engine ...
18/05/2026

GEO Is Not SEO. Here's the Difference (And Why Both Matter for Your Clinic)
You've probably heard of SEO — Search Engine Optimisation.

It's what gets your website to rank on Google.

But there's a newer term you need to know:

GEO — Generative Engine Optimisation.

Here's the simple difference:

SEO = Getting your clinic to show up in Google's list of results.

GEO = Getting your clinic to be recommended by AI tools like ChatGPT, Gemini, and Google's AI Overview.

Think of it this way:

SEO gets you in the phone book.
GEO gets you personally recommended by a trusted advisor.

Which do you think patients trust more?

The great news is — working on GEO also improves your SEO. They support each other.

I specialise in both for chiropractic clinics. My goal is simple: when a patient in your area looks for a chiropractor — whether on Google, Maps, or AI — your name comes up first.

Curious what this would look like for your clinic?

Drop a comment or send me a DM.

Why Your Competitor's Clinic Keeps Coming Up Online (And Yours Doesn't)I hear this from chiropractors all the time:"I kn...
15/05/2026

Why Your Competitor's Clinic Keeps Coming Up Online (And Yours Doesn't)
I hear this from chiropractors all the time:

"I know I'm better than the clinic down the road. But they keep showing up everywhere online."

It's frustrating. And I understand why.

But here's the truth — it's not about who's the better chiropractor.

It's about who has built more trust with search engines and AI tools.

That clinic showing up everywhere has likely:
→ More consistent information across the web
→ More patient reviews (and responses to them)
→ Content that answers the questions patients are searching
→ A Google Business Profile that's fully optimised
→ Citations and mentions from trusted websites

None of this is about skill. It's about visibility.

And visibility can be built — even if you're starting from zero.

I've helped clinics go from page 3 on Google to the top 3 on Maps. And now I'm helping them show up in AI tools too.

Your patients deserve to find you. Let's make sure they can.

DM me "VISIBILITY" and I'll do a quick audit of your online presence.

Google Has Changed. Has Your Marketing?Let me tell you what's happening right now at the top of Google search results.Be...
09/05/2026

Google Has Changed. Has Your Marketing?
Let me tell you what's happening right now at the top of Google search results.

Before you even see a list of websites — Google shows an "AI Overview."

It reads a question, pulls information from across the web, and gives a direct answer.

For someone searching "chiropractor for sciatica near me" — Google might now say:

"For sciatica, look for a chiropractor who uses spinal manipulation and soft tissue therapy. [Clinic Name] in [City] is highly rated for this."

That recommendation? Worth more than any ad.

But here's what most chiropractors don't realise — you don't automatically appear in these AI Overviews just because you have a website.

Your online presence needs to be built in a specific way for Google's AI to trust and recommend you.

This is exactly what I do for chiropractic clinics.

I've helped clinic owners go from invisible online to being recommended by Google's own AI.

Is your clinic ready for this new era of search?

Comment "YES" if you want to learn more.

ChatGPT Is Sending Patients to Chiropractors — Just Not Yours (Yet)I want you to do something right now.Open ChatGPT and...
06/05/2026

ChatGPT Is Sending Patients to Chiropractors — Just Not Yours (Yet)
I want you to do something right now.

Open ChatGPT and type: "Best chiropractor in [your city] for back pain."

See what comes up.

If your clinic isn't mentioned — that's a problem. Not because ChatGPT is replacing Google. But because millions of people are using AI tools every single day to find local services, including chiropractors.

This is a brand new stream of patients that most clinic owners don't even know exists.

The good news? Most of your competitors haven't figured this out yet either.

That means right now is the perfect time to get ahead.

I specialise in GEO — Generative Engine Optimization. It's the process of making your clinic visible inside AI tools like ChatGPT, Gemini, and Perplexity.

The clinics that act now will own this space for years.

Want to know if your clinic is already showing up in AI searches?

DM me "AI CHECK" and I'll look into it for you — no cost, no obligation.

𝐘𝐨𝐮𝐫 𝐏𝐚𝐭𝐢𝐞𝐧𝐭𝐬 𝐀𝐫𝐞 𝐀𝐬𝐤𝐢𝐧𝐠 𝐀𝐈 — 𝐈𝐬 𝐘𝐨𝐮𝐫 𝐂𝐥𝐢𝐧𝐢𝐜 𝐭𝐡𝐞 𝐀𝐧𝐬𝐰𝐞𝐫?Something shifted in how people find healthcare providers.A few ...
06/05/2026

𝐘𝐨𝐮𝐫 𝐏𝐚𝐭𝐢𝐞𝐧𝐭𝐬 𝐀𝐫𝐞 𝐀𝐬𝐤𝐢𝐧𝐠 𝐀𝐈 — 𝐈𝐬 𝐘𝐨𝐮𝐫 𝐂𝐥𝐢𝐧𝐢𝐜 𝐭𝐡𝐞 𝐀𝐧𝐬𝐰𝐞𝐫?

Something shifted in how people find healthcare providers.

A few years ago, someone with back pain would type "chiropractor near me" into Google and scroll through the results.

Today? They open ChatGPT, Gemini, or Google's AI Overview and ask:

"Who is the best chiropractor in [city] for lower back pain?"

And the AI gives them a direct answer — with a name, a clinic, and sometimes even a recommendation.

Here's the scary part: if your clinic isn't optimised for these AI tools, your name never comes up.

You could be the best chiropractor in your city — but if AI doesn't know you exist, those patients go to someone else.

This is what GEO (Generative Engine Optimization) is — making sure AI tools recommend YOUR clinic when patients ask.

I help chiropractors across the UK, Australia, Canada, and the USA get visible in these new AI-powered searches.

Are you showing up — or are you invisible?

Drop a comment or DM me. Let's find out.

05/05/2026

The one metric chiropractors should track every week (most track the wrong things).

Most chiropractors track:
❌ Website visitors
❌ Social media followers
❌ Page views

These are vanity metrics.

The ONE metric that matters most:

✅ New patient calls from Google

Track this every single week.

How to track it:
→ Google Business Profile Insights shows how many people called from your listing
→ Ask every new patient 'How did you find us?'
→ Set up call tracking on your website

When you know exactly how many patients Google is sending you —
you know exactly where to invest.

Everything else is noise.
New patient calls from Google is the signal.

📌 Disclaimer
The information shared in this video is for educational and informational purposes only. The strategies, tips, and insights discussed are based on my professional experience in Local SEO and Generative Engine Optimization (GEO) for healthcare clinics.
Results may vary depending on your location, competition, clinic size, and implementation. Nothing in this video should be considered a guarantee of specific rankings, traffic, or patient growth.
I am not affiliated with Google, any AI platform, or any healthcare regulatory body. Always consult a qualified professional before making major business or marketing decisions.
This video was created using AI-assisted tools as part of my content production process.

How to write a Google Business Profile description that actually converts patients.Most GBP descriptions are boring.'We ...
04/05/2026

How to write a Google Business Profile description that actually converts patients.

Most GBP descriptions are boring.
'We are a chiropractic clinic offering quality services.'

Here's a formula that converts:

PART 1: Who you help (1 sentence)
'We help [city] residents eliminate back pain, neck pain, and sciatica...'

PART 2: How you're different (1-2 sentences)
'...without surgery or medication, using gentle, proven chiropractic and manual therapy techniques.'

PART 3: Why choose you (1 sentence)
'With X years of experience and Y happy patients, we're [city]'s most trusted chiropractic clinic.'

PART 4: Call to action (1 sentence)
'Call us today to book your free initial consultation.'

Specific. Benefit-focused. Clear.

Write yours today. Patients ARE reading this.

The 3 reasons patients visit your website but never call your clinic.They found you. That's the hard part.But something ...
26/04/2026

The 3 reasons patients visit your website but never call your clinic.

They found you. That's the hard part.
But something stopped them from calling.

Here's what kills conversions on chiropractic websites:

❌ Reason 1: No clear Call to Action
Patients don't know what to do next.
Fix: Put 'Book a Free Consultation' button everywhere.

❌ Reason 2: No trust signals
They're not sure you're credible.
Fix: Add reviews, credentials, photos, and years of experience prominently.

❌ Reason 3: Confusing navigation
They can't find what they need quickly.
Fix: Make it dead simple — Home, Services, About, Contact.

Your SEO job is to get them to your website.
Your website's job is to get them to call.

Both have to work.

Which of these 3 problems does your website have? 👇

5 things to do every week for your clinic's online presence.Block 1 hour every week for these 5 tasks:1️⃣ Reply to any n...
23/04/2026

5 things to do every week for your clinic's online presence.

Block 1 hour every week for these 5 tasks:

1️⃣ Reply to any new Google reviews (positive AND negative)
Why: Shows Google and patients you're active and care

2️⃣ Post one update on your Google Business Profile
Why: Active profiles rank higher on Google Maps

3️⃣ Send a review request to 2-3 happy patients
Why: Consistent review growth beats a one-time burst

4️⃣ Check your ranking for your main keyword
Google '[service] [your city]' — where do you appear?

5️⃣ Engage with 5 posts in your target community
Why: LinkedIn/online visibility builds connections over time

Total time: 45-60 minutes.
Total impact: Compounding growth every single week.

Consistency is the secret weapon most clinics don't have.

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