20/05/2026
The New Patient Journey in 2025 (Most Chiropractors Are Missing Step 2)
Here's how a new patient finds a chiropractor today:
Step 1 — They feel pain (back, neck, shoulder, sciatica etc.)
Step 2 — They ask an AI tool or search engine: "What should I do about [pain]?"
Step 3 — They get an answer that mentions chiropractic care
Step 4 — They search for a chiropractor in their area
Step 5 — They look at reviews, check the website, then book
Most chiropractors are only focusing on Step 4 and 5.
But Step 2 is where the real opportunity is.
If your clinic's content appears when patients are first researching their pain — you become the trusted expert before they've even decided to book.
And when they're ready to book? They come to you.
This is what a smart GEO and AI SEO strategy does — it gets your clinic in front of patients at every stage of their journey, not just when they're ready to book.
I help chiropractors build this full-funnel visibility.