21/12/2025
What is a marketing funnel?
There are a lot of questions surrounding the marketing funnel. Does sales own it? Does marketing own it? Is it still relevant in the current consumer buying process? Keep in mind that there have been many changes and new challenges for marketers.
It is important to understand how the marketing funnel can be flipped to have more leads and to learn about nonlinear approaches to the marketing funnel. To better understand today's marketing funnel, let's establish a basic framework for it.
From a marketing and sales position, the marketing funnel is a visualization for knowing the process of turning leads into buying customers. The goal is to capture as many leads as possible and convert those leads into sales. Prospective customers must be cultivated during the purchasing process. Simply put, they must be nurtured. And they must be nurtured during each stage of the marketing funnel process.
