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Business Portfolio, 185, bijoynagor. dhaka, Dhaka (2026)

Name: Business Portfolio
Address: 185, bijoynagor. dhaka, Dhaka, 1000, BD
Telephone: 01924672558

27/08/2017

Get success in business

This will ensure that you're not forgetting anything and you're completing all the tasks that are essential to the survival of your business.
Keep Detailed Records. ...
Analyze Your Competition. ...
Understand the Risks and Rewards. ...
Be Creative. ...
Stay Focused. ...
Prepare to Make Sacrifices. ...
Provide Great Service. ...
Be Consistent.

19/02/2017

Importance of Business Decision Making

Decision-making is a vital part of the business world. Even a low-level supervisor makes several decisions in a work day, and with some companies, decision-making is encouraged among workers on the line. Unlike CEOs and managers of large companies, the small business owner is largely responsible for the ultimate outcome of all decisions with regard to her company.

Workforce Decisions
For a small business owner, each individual decision regarding the workforce will have much more impact than on a large company. Long-term strategic decisions, like increasing or cutting back the company's workforce, can make or break the company. In a small business even individual hires can have an impact, as a good employee can increase productivity and be good for staff chemistry, while a poor employee can do real damage.

Employee Input
Modern small businesses can benefit from the input of their employees in decision making. Especially in small companies, input on decisions can improve morale. However, someone along the chain of command must make the final decisions, whether by herself or by committee. Having a process in place for making the final decision once all input is collected is imperative.

Decisiveness Leads to Good Morale
Employees notice whether a boss makes tentative decisions. If a supervisor is decisive about making her decisions, chances are she's decisive about her whole approach to management, and the employees will respect that. Even a wrong decision, made with conviction, often gets high marks from employees. Customers and stockholders also notice how a manager makes decisions.

Decisions That Take Time
Some questions require more time for a decision. Generally, the decisions that can't be undone without great cost -- in money or time -- need to be approached slowly. A decision on whether to expand requires much research and consideration of alternatives, and a later change of direction can be expensive.

Quick Decisions
Some decisions should be made quickly. Unfortunately, those are the ones that some business owners may agonize over for days or weeks. If a decision can be changed or undone without great cost, then it can be made quickly. The company can go broke while top management oscillates between using one office supply company over another.

06/12/2016

Net Loss

Net loss, also called loss, refers to a company's financial position when total expenses exceed total revenues. In other words, net loss is the amount of money the company lost during the period. This is the negative amount of cash that is left over after all the expenses have been paid during the period. If total revenues were greater than total expenses, the company would have net income instead of net loss. Net loss is calculated by subtracting total expenses from total revenues.

Net loss appears at the bottom of the income statement or profit and loss statement after all of the cost of goods sold and operating expenses have been subtracted out. This is why many people call net loss the "bottom line."

Net loss is also a good example of the matching principle. All revenues and expenses are matched for the given period. This means that all expenses that relate to income earned in the period must be included in the period regardless of whether the expenses were actually paid. Expenses that are incurred in the period but not paid are often called accrued expenses.

Payroll wages are a good example of accrued expenses. Employees working in December 2015 might not actually get paid until January 2016. These wages are related to the revenues earned in 2015, so the expenses should be matched with the 2015 revenues. The payroll wages are accrued at the end of 2015 and appear on the 2015 profit and loss statement lowering the net loss for the year. There are many other accrued expenses and even some unearned revenue accounts that affect net loss and also reflect the matching principle.

05/12/2016

Profit Margin Ratio

The profit margin ratio, also called the return on sales ratio or gross profit ratio, is a profitability ratio that measures the amount of net income earned with each dollar of sales generated by comparing the net income and net sales of a company. In other words, the profit margin ratio shows what percentage of sales are left over after all expenses are paid by the business.

Creditors and investors use this ratio to measure how effectively a company can convert sales into net income. Investors want to make sure profits are high enough to distribute dividends while creditors want to make sure the company has enough profits to pay back its loans. In other words, outside users want to know that the company is running efficiently. An extremely low profit margin formula would indicate the expenses are too high and the management needs to budget and cut expenses.

The return on sales ratio is often used by internal management to set performance goals for the future.

Formula

The profit margin ratio formula can be calculated by dividing net income by net sales.

Net sales is calculated by subtracting any returns or refunds from gross sales. Net income equals total revenues minus total expenses and is usually the last number reported on the income statement.

Analysis

The profit margin ratio directly measures what percentage of sales is made up of net income. In other words, it measures how much profits are produced at a certain level of sales.

This ratio also indirectly measures how well a company manages its expenses relative to its net sales. That is why companies strive to achieve higher ratios. They can do this by either generating more revenues why keeping expenses constant or keep revenues constant and lower expenses.

Since most of the time generating additional revenues is much more difficult than cutting expenses, managers generally tend to reduce spending budgets to improve their profit ratio.

Like most profitability ratios, this ratio is best used to compare like sized companies in the same industry. This ratio is also effective for measuring past performance of a company.

02/12/2016

Promotion

There is much more to promotion than advertising. Businesses use various methods to gain publicity.
Customer awareness

Promotion refers to the methods used by a business to make customers aware of its product. Advertising is just one of the means a business can use to create publicity. Businesses create an overall promotional mix by putting together a combination of the following strategies:
Busy Shanghai street with advertisements along the walls of the buildings. The most prominent advert is a large lit-up Coca-cola bottle on the corner of a building.
Promotional material on a high street in Shanghai
Advertising, where a business pays for messages about itself in mass media such as television or newspapers. Advertising is non-personal and is also called above-the-line promotion.
Sales promotions, which encourage customers to buy now rather than later. For example, point of sale displays, 2-for-1 offers, free gifts, samples, coupons or competitions.
Personal selling using face-to-face communication, eg employing a sales person or agent to make direct contact with customers.
Direct marketing takes place when firms make contact with individual consumers using tactics such as ‘junk’ mail shots and weekly ‘special offer’ emails.
There is no one right promotional mix for all firms. The combination of promotional elements selected takes into account the size of the market and available resources. Large businesses have the resources to use national advertising. Small firms with limited resources and a local market may instead opt for leaflet drops to promote their activities.

29/11/2016

Speculation

Speculation is a method of short-term investing whereby traders essentially bet on the direction an asset's price will move.

Technically, anyone who buys or shorts a security with the expectation of a favorable price change is a speculator. For example, if a speculator believes XYZ Company stock is overpriced, they may short the stock, wait for the price to fall, and make a profit. It's possible to speculate on virtually every security, though speculation is especially concentrated in the commodities, futures, and derivatives markets.

But to really understand speculation, one must understand how it differs from hedging. Let's consider an example: let's assume part of your investment portfolio includes shares of Company XYZ, which manufactures autos. Because the auto industry is cyclical, Company XYZ shares will probably decline if the economy starts to deteriorate.

If you want to protect this investment -- that is, you want to hedge your investment -- one way to do that is to buy defensive stocks. You may choose "noncyclicals," or companies that sell basic necessities like toothpaste or toilet paper. During economic slumps, these stocks tend to hold or increase their value, which could offset the loss in value of the XYZ shares.

A speculator wouldn't follow this strategy. If a speculator purchased food-company stocks, he would do so because he simply believes the stock is going to increase.

Speculation can increase short-term volatility (and thus, risk). It can inflate prices and lead to bubbles, as was the case in the 2005-2006 real estate market in the United States. Speculators who were betting that home prices would continue to increase purchased houses (often using leverage) intending to "flip" them for a profit. This increased the demand for housing, which raised prices further, eventually taking them beyond the "true value" of the real estate in many markets. The frenzied selling that ensued is typical for speculative markets.

Some people may see speculators as dangerous gamblers, but speculators actually provide much-needed liquidity to markets and are thus a vital component of market efficiency. Without them, many commodities markets, for example, would virtually grind to a halt because the only participants would be farmers and food companies. With fewer participants in a market, bid-ask spreads would widen and it would be much harder for buyers and sellers to find each other. The resulting illiquidity would dramatically increase the risk in that market.

26/11/2016

Multinational Companies

Meaning and Definition;

Multinational companies are corporation which have their home in one country but operate and live in the different country. Due to the tremendous growth o transportation, communication and technology particularly during the last two decades,the world has now become a global village.The distance between has becomes as shorter as ever and the geographical barriers between them have virtually missing.As a result, the mutual dependence among the countries has increased. For example coco cola origins in the united state, but a workers drinks coke ‘made in Nepal’ to ques his thirst.similarly,Netscape coffee is originally produce in Switzerland , but an American family enjoys ‘Nescafe’ made in ‘USA’ every morning in the Chicago.There are several other example of products which are originally manufacture in one country,and are now being manufacture and consume din the other countries.This has been possibly due to the Multinational companies.

Multinational companies are also sometimes called global or transnational corporations. As their names suggest,they have their roots in their down country,but have branches in many other countries.For example:the Unilever Company has its branch in Britain,but it has its subsidiary in Nepal,India ,and other many counties.thus multinational companies refers to those business organization which have their main operation in a country and subsidence operation in many other countries.

Multinational companies are mega form of business organization.which carries out their production and distribution of goods and services in at least two countries.Their owner ship and management are scattered around the countries wherever they operate.They are incorporate in one country's parents company of multinational companies can viewed as holding company and the branch companies as its subsidiaries.

Generally the majority of the shares in subsidiary are held by the parent company and the rest by local people and institution.Similarly,the management and finance are under control of the parent company giving some autonomy to the subsidiaries.Multi national companies are engaged in the mass production and distribution of the goods and services around the world.IBM corporation, nestle company, ford motor corporation.coco-cola company,etc are the example of multinational companies.

Characteristics of Multinational companies:

The following are the characteristics of the multinational companies:

1. Large scale business:

The capital o multinational companies considerably large.its assets and volume of sales are also quite large.The sales turnover of some multinational companies are much more then the annual budget of many developing countries.

2. Productive Organization:

Multinational companies are involved in the production distribution of goods and services at the international companies and level.They produce goods and sales them in one brand name of trademark allover the world.

3.Global operation:

Multinational companies operate globally.the parent company manufacture an sells its products and services through its subsidiaries established in other countries.Hence,they perform their business scale at the global scales.

26/11/2016

Business Development

Few times in history have more ambiguous words been spoken. Ask ten “VPs of Business Development” or similarly business card-ed folks what is business development, and you’re like to get just as many answers.

“Business development is sales,” some will say, concisely.

“Business development is partnerships,” others will say, vaguely.

“Business development is hustling,” the startup folks will say, evasively.

The assortment of varied and often contradictory responses to the basic question of “what, exactly, is business development” reminds me of the way physicists seek to explain what, exactly, is the universe. With conflicting theories on the nature of black holes and bosons , the ultimate goal for those scientists is a Grand Unified Theory, a single definition that can elegantly explain how the universe itself operates at every level.

Lacking any concise explanation of what business development is all about, I sought to unite the varied forces of business development into one comprehensive framework. And eureka, for I have found it - the Grand Unified Theory of business development:

Business development is the creation of long-term value for an organization from customers, markets, and relationships.

There is elegance in simplicity, but perhaps this definition leaves you wanting more. At its heart, business development is all about figuring out how the interactions of those forces combine together to create opportunities for growth.

Long-Term Value

First, what do I mean by “long-term value?” In its simplest form, “value” is cash, money, the lifeblood of any business (but it can also be access, prestige, or anything else a company seeks in order to grow). And there are plenty of ways to make a quick buck for you or your company. But business development is not about get-rich-quick schemes and I-win-you-lose tactics that create value that’s gone tomorrow as easily as it came today. It’s about creating opportunities for that value to persist over the long-term, to keep the floodgates open so that value can flow indefinitely. Thinking about business development as a means to creating long-term value is the only true way to succeed in consistently growing an organization.

25/11/2016

Business Development

Few times in history have more ambiguous words been spoken. Ask ten “VPs of Business Development” or similarly business card-ed folks what is business development, and you’re like to get just as many answers.

“Business development is sales,” some will say, concisely.

“Business development is partnerships,” others will say, vaguely.

“Business development is hustling,” the startup folks will say, evasively.

The assortment of varied and often contradictory responses to the basic question of “what, exactly, is business development” reminds me of the way physicists seek to explain what, exactly, is the universe. With conflicting theories on the nature of black holes and bosons , the ultimate goal for those scientists is a Grand Unified Theory, a single definition that can elegantly explain how the universe itself operates at every level.

Lacking any concise explanation of what business development is all about, I sought to unite the varied forces of business development into one comprehensive framework. And eureka, for I have found it - the Grand Unified Theory of business development:

Business development is the creation of long-term value for an organization from customers, markets, and relationships.

There is elegance in simplicity, but perhaps this definition leaves you wanting more. At its heart, business development is all about figuring out how the interactions of those forces combine together to create opportunities for growth.

Long-Term Value

First, what do I mean by “long-term value?” In its simplest form, “value” is cash, money, the lifeblood of any business (but it can also be access, prestige, or anything else a company seeks in order to grow). And there are plenty of ways to make a quick buck for you or your company. But business development is not about get-rich-quick schemes and I-win-you-lose tactics that create value that’s gone tomorrow as easily as it came today. It’s about creating opportunities for that value to persist over the long-term, to keep the floodgates open so that value can flow indefinitely. Thinking about business development as a means to creating long-term value is the only true way to succeed in consistently growing an organization.

21/04/2015

New Business Plan

The most important document when starting a business is a business plan. This narrative document outlines the complete operational and financial outlook of the business. Startups will use their business plan as a guideline to opening their business. Lenders will use the business plan to determine if the business is a viable financial risk. By understanding how to create a new business plan, business owners can take their idea and create an actual working business.

Find a mentor. New business owners often avoid creating a business plan because of the amount of research required to produce the necessary financial estimates needed for the business’s financial reports. Mentors help by providing business knowledge and advice. They also provide an outsider's view of the business and can help uncover weaknesses in the plan before they can cause problems. Organizations such as SCORE and the U.S. Small Business Administration (SBA) offer free mentor and business plan training programs to assist new business owners in the creation of a business plan.

Create an Executive Summary. This chapter describes the business’s financial goals, development goals and company ethics in the form of a company mission statement. Executive Summaries outline the reasons why the business will succeed.

Write the Company Summary business plan chapter. This introduces the business and its principal owners to the reader. It outlines the business idea and describes the product or services offered by the company. This introduction also includes a brief description of the industry and its potential growth opportunities. The Company Summary also contains the business startup summary with budgeted costs and outlines the company's location and the facilities required to run the business.

Research and write the Products and Services business plan chapter. This chapter provides an in-depth analysis of the products and services that will be provided by the business. It also contains a competitive comparison of other businesses that offer the same types of services or products. Business owners must discuss how they plan to market their business, identify vendors, describe equipment and technology needs and identify future lines of revenue.

Compose and research the Market Analysis Summary chapter. This section of the business plan requires research on demographics, advertising campaigns, market costs and identified market trends. The chapter is broken down into sections such as Market Segmentation, which gives an in-depth description of the business’s average customer. The section called Segment Strategy describes ideas on how to attract those customers to the business. The Market Needs section identifies why the customer needs the product or service, while the Market Trends section reviews future market growth and current competition.

Write the chapter called the Strategy and Implementation Summary. This chapter begins with "the value proposition" explaining why the business idea is a better plan compared with its competitors. The rest of the chapter is broken down into the Sales Forecasting and Pricing Strategies sections, which contain information supporting this theory. Other sections are Promotion Strategy, describing the advertising plan; Sale Programs, explaining programs for increasing sales; and Sales Strategy, describing how the business plans to sell its products.

Compose the Management Summary. It includes information on the business’s organizational structure, descriptions of the management team and the personnel plan. Business owners must provide explanations supporting their choices and provide a plan for hiring employees along with an employee financial budget reflecting the business’s employment costs.

Gather all financial data and write the chapter called the Financial Plan. This chapter starts with an introductory section discussing the assumptions used in compiling the financial spreadsheet reports. The financial reports must provide financial information on the business. The Financial Plan reports include the spreadsheets for the Break-even Analysis, Projected Profit and Loss, Projected Cash Flow and a Projected Balance Sheet.

Both SCORE and the SBA provide templates to help small businesses create these reports. Or owners can purchase business plan software that often completes these spreadsheets during the writing process.

Keep all references. At the end of the written business plan, it is important to provide the bibliographies of the research references used, resumes of the principals of the business and any required or supporting documents needed to start the business, such as Internal Revenue Service tax forms, licensing applications and building plans. Save the business plan in an electronic form for email and a printed form.

11/04/2015

Corporate Branding vs. Product Branding

Corporate branding involves marketing various products or services under the name of a company. Product branding, on the other hand, is a marketing strategy wherein a business promotes and markets an individual product without the company name being front and center in the advertising campaigns or even on the product labeling. Management strategies for choosing which avenue to pursue or a combination of the two in branding vary by business and each approach produces results.

Product Branding
A well-known example of a major U.S. company that utilizes product branding is Procter & Gamble with corporate headquarters in Cincinnati, Ohio. They make beauty, personal care and household products, and many of the company's popular brands each have a dedicated website. Each product carries individualized symbols or logos and some have advertising slogans associated with the product alone, not mentioning the corporation or the P&G brand except in labeling.

Corporate Branding
In the Yale School of Management's magazine "Qn," John Hayes, Chief Marketing Officer of American Express was asked how to market a corporate brand, in this case, the global marketing of the American Express brand. Hayes explained in the interview that for his company, the brand means basically the same thing worldwide. Although the corporation does offer financial products such as gift cards, the major offerings of American Express are service-oriented. According to Hayes, his company's global branding evokes a sense of trust and an expectation of high quality among consumers, a marketing concept attached to the corporate brand.

Benefits
Businesses can reap a number of rewards for marketing and maintaining strong brands through both the approach of corporate brand promotion, product branding, or a combination of the two. A company's rewards for possessing strong brands include name recognition that builds trust in the product or corporate brand. This sense of trust builds consumer loyalty that affects final choices in purchasing, establishing a repeat customer base. Garnering a niche of a particular market share then permits the business more leeway in increasing pricing on preferred products.

06/04/2015

Business Overview Section of a Business Plan

Unlike the Executive Summary, which needs to be concise, you can elaborate on the details of the business in this section. Typically, for a new business, this section explains the company’s vision and goals for the business venture in practical terms. The who, what, where, when, and why of the business falls into place, and readers grasp a clear understanding of how the company will function. Existing businesses looking to procure further capital should use this section as an overview of the company, describing its operations, its financial solvency, and its future plans.

Details that prospective investors prefer to see in this section include:

The legal structure of the business (sole proprietorship, corporation, etc.)
Formation of the business (new venture, buying an existing business, franchise, etc.)
Type of business (manufacturing, retail or sales, service, or a combination)
Potential for profitability (how you will make money)
Location (where you will be based)
Means of doing business (Internet, storefront operation, mail order)
Time of business operations (open daily, seasonal, specific hours, etc.)
Resources (what you will need to start and operate, from machinery to manpower)

Business Portfolio

27/08/2017

19/02/2017

06/12/2016

05/12/2016

02/12/2016

29/11/2016

26/11/2016

26/11/2016

25/11/2016

21/04/2015

11/04/2015

06/04/2015

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