13/02/2024
🔥Audience Segmentation: This involves dividing your target market into distinct groups based on certain characteristics or attributes they share. These characteristics could include demographics (age, gender, income, education), psychographics (values, beliefs, lifestyle), behaviors (purchasing habits, online activities), or geographic location
✅Types of Segmentation✅
➡️Demographic Segmentation
➡️Psychographic Segmentation
➡️Behavioral Segmentation
➡️Geographic Segmentation
🔥Targeting: Once you've segmented your audience, you need to decide which segments to prioritize and target with your marketing efforts. This involves evaluating each segment's attractiveness based on factors like size, growth potential, competition, and compatibility with your brand or product offerings.
✅Types of Targeting✅
➡️Undifferentiated Targeting
➡️Differentiated Targeting
➡️Concentrated Targeting
➡️Micromarketing
➡️Developing Marketig Mix