27/07/2026
Meta's "Automatic Placements" is quietly killing AdSense accounts.
Most publishers running search/RSOC traffic don't realize this: when you let Meta auto-pick placements,
👉 A huge chunk of your spend lands on Audience Network and in-app placements and that's traffic with almost zero real intent.
Google's invalid traffic detection catches this fast. Sudden spikes in bounce rate, zero dwell time, non-human click patterns
And,
- Next thing you know, you're staring at a "Google Publisher Restriction" or worse, a clawback on your AdSense earnings.
The fix is simple but most people skip it: manually select Feed + Search placements only. Exclude Audience Network.
It's one toggle. It's saved more accounts than any "AI optimization" trick I've tried.
If you're running performance/search arbitrage campaigns and haven't checked your placement settings this week!
Go check them today.