27/07/2026
Behind the Scenes | Half Stop Down
There’s something magical about filming hair.
The way it catches light, moves with emotion, and transforms into a character of its own—it’s always been one of my favorite things to capture. For me, a great hair commercial is never just about beauty; it’s about precision, rhythm, and storytelling in every frame.
With Half Stop Down, we’ve spent more than two decades creating visual stories, and every hair film pushes us to explore something new.
Our latest campaign for Emami 7 Oils in One, co-directed by Mushficaa Maasud and Amitabh Reza Chowdhury, continues that journey. Featuring the brilliant Tasnia Farin, this project is the result of an incredible collaboration with Havas Bangladesh, our trusted partners for over a decade.
A heartfelt thanks to our producer, Mahjabin Reza Choudhury, whose vision, dedication, and tireless effort brought the entire production together. Every successful film is built on great production, and this one is no exception.
Here’s a glimpse from behind the scenes—where the magic begins long before the final cut.
Thank you to Emami, Havas Bangladesh, our amazing cast and crew, and everyone who helped make this film possible. 💛
Enjoy the beauty of hair.