21/10/2021
𝗛𝗼𝘄 𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗔𝗱𝗱 𝗩𝗮𝗹𝘂𝗲 𝘁𝗼 𝗬𝗼𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀
Do you have a favorite pair of jeans or a favorite restaurant? Chances are you will say something like Levi's instead of skinny or bootcut or Star Kabab instead of fast-food or sit-down. That’s because we think of the brand name before anything else. You see them all over the internet, on billboards when you’re driving in your car, or in line at the grocery store.
But, what about branded products? While they can be your Coach wallet or Vans shoes, we’re going to talk about the branded items that are promotional products! This means that even though Toyota sells cars with their branded logo, they can also put that same logo on pens, t-shirts, hats, and so much more. They can even bring these items along when it comes to advertising and use them as tradeshow giveaways!
Companies have continually used branded products to get people familiar with their company. It’s a great marketing strategy and it works!
It’s not just major brands that use promotional products. Small businesses, nonprofits, and other organizations can use them and bring in new clients.
Check out how branded products add value to your business and keep customers coming back.
𝗧𝗲𝗹𝗹 𝗮 𝗦𝘁𝗼𝗿𝘆
We are hardwired to love stories and anecdotes. That’s why telling your story should be a critical part when it comes to building your brand. Putting your logo on the right item can represent how your company started or who your customers are. For example, Walt Disney failed A LOT before he became successful. One of his famous quotes is, “I only hope that we don’t lose sight of one thing – that it was all started by a mouse.” Branded items from Disney almost always have Mickey Mouse on them. Telling your story through branded products will make you more personable and memorable.
Red Cross, an organization dedicated to providing relief and support to people in crisis, decided to tell its story using branded products. They did this through a series called “Stories Project.” Through this project, they sent out 300 kits to Red Cross storytellers, which contained a video camera, promotional pin, custom journal, and personalized pens. By doing this, the Red Cross reinforced its mission statement of serving others by letting them tell their stories of how they were helped in a time of need. Even something as simple as a pin with a red crosslets people know, “I’m a survivor.”
𝗘𝗻𝗴𝗮𝗴𝗲 𝗬𝗼𝘂𝗿 𝗧𝗮𝗿𝗴𝗲𝘁 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲
Nobody knows your customers better than you do. Therefore, your brand should tell your audience, “We get you!” This will make them feel appreciated, noticed, and involved in what you offer. There are many ways to engage your target audience when it comes to branded products. Some of the most common ways are through humor or tapping into peoples’ emotions through TV commercials. However, with Twitter, Instagram, Facebook, and the power of hashtags, companies are being more creative with their giveaways.
𝗣𝗿𝗼𝗺𝗼𝘁𝗲 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆
When it comes to branding, chances are you’d be confused if you received a skull stress ball from your doctor. That’s because doctors work with people to maintain healthier lives and achieve long life. Even though a stress ball has its health benefits, its shape in a skull isn’t consistent with the doctor’s message. The same goes for all branded products! You want your company and what you have to offer in terms of products or services to be in sync with the branded products that you hand out.
𝗦𝗵𝗼𝘄 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗩𝗼𝗶𝗰𝗲
Showing personality when it comes to business is important in making relationships and reaching out to new customers. You wouldn’t want to be friends with someone who has zero personality, so why would you want to do business with a company that has no personality? People want to know they are dealing with and buying from real people, not robots or machines.
Branded products are a great opportunity to show customers who you are and what you’re all about. Promotional items can be more than just pens and notepads. Show your personality and give your brand a voice.
𝗕𝘂𝗶𝗹𝗱 𝗕𝗿𝗮𝗻𝗱 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀
Customers have no way of knowing about your business and what you have to offer if they’ve never heard of you before. You could have the best products or the best prices on the market, but without customers, your business isn’t going to grow. The ultimate goal is to maintain long-term clients and reach potential customers, and you can do that by building brand awareness.
In a world that runs on time and money, getting free stuff is like hitting the jackpot! During “Oral Health Month,” Colgate gave away lollipops to children. Of course, this sounds silly because why would a toothpaste company hand out items that are bad for our teeth? As children finished their treat, they were left with a toothbrush that said, “Don’t Forget!” Meaning, indulging in sweet treats is totally cool as long as you remember to brush your teeth afterward. Colgate’s message rang loud and clear and raised brand awareness because it was a branded item that parents and kids were sure to remember.
𝗟𝗲𝘀𝘀 𝗜𝗻𝘃𝗮𝘀𝗶𝘃𝗲
In this technological age, people are constantly bombarded by advertisements promoting products and services. You can find them browsing the web, watching videos on YouTube, playing games on your phone, listening to music, or when you turn on the TV. While consumers are always looking for quality, affordable products, and services, they don’t want in-your-face advertisements and are more likely to choose a company that has given them a branded product. Promotional products are a great way to get your business out there in a user-friendly way
𝗙𝗲𝗲𝗹 𝗳𝗿𝗲𝗲 𝘁𝗼 𝗰𝗼𝗻𝘁𝗮𝗰𝘁 𝘄𝗶𝘁𝗵 𝘂𝘀 𝘁𝗼 𝗽𝗿𝗼𝗺𝗼𝘁𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝘄𝗶𝘁𝗵 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗽𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀.
