The food & beverage industry is usually defined by it output of products, to satisfy the various demands of food & drinks of people. Bu it doesn’t include the manufacturing of food & drink and its retailing. In today’s world, the food & beverage service industry has expanded a lot and nowadays, it is serving more than 100 million meals per day. It has spread across all walks of life. Hotel, restaurants, industrial canteen, hospitalcanteen, railway, airways, all are now part of food & beverage service industry. The basic function of this industry is to serve food & drink to people, to satisfy their various types of needs. The main aim is to achieve customer satisfaction. The needs that customer might be seeking to satisfy are:
∙ Physiological: the need of special food items
∙ Economic: the need for good value for the price paid
∙ Social: a friendly atmosphere, to express feelings frankly
∙ Psychological: the need for enhancement of self‐esteem
∙ Convenience: the desire for someone else to do the work. These various needs play a major role in deciding the factors responsible for defining the different type of service methods in Food & Beverage service industry.
