Bangladesh Marketing, Social Research & Consulting Professional

Bangladesh Marketing, Social Research & Consulting Professional A discussion group for sharing knowledge and experience of the Bangladeshi marketing, social research, development and management consulting professionals

20/01/2026
31/12/2025
16/09/2025

In 2024, heat-related physical and mental health conditions led to a loss of 250 million workdays which cost the economy up to $1.78 billion—around 0.4% of GDP in 2024, says a new World Bank report launched today (16 September).

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14/09/2025

Bloated, overpaid, and outpaced by AI—big consulting firms confront a future they can’t outsource.

10/08/2025

Old age begins at 66, but six in ten say they are not looking forward to it
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In countries across the world, populations are getting older. The UN predicts that by 2030, one in six people will be aged 60 or over. But are cultural attitudes adapting to this change?

In this 32-country study, we examine people’s attitudes towards ageing, picking out how these have changed – or not changed – since 2018.

Key findings include:
The world may be ageing – but when you’re considered old hasn’t changed. On average across 32 countries, people say that “old age” begins at 66. But perceptions of ageing have hardly shifted since 2018 – and have reversed in Latin America.

Most countries vastly overestimate the size of the ageing population. Mexicans think three in 10 people (30%) in their country are over 65, more than three times the actual figure of 8%. Japan – now defined as a superaged society – is the country that most underestimates the size of its over 65s.

Most people are not looking forward to their old age. Across 32 countries, 57% say they are not looking forward to their old age (vs. 38% who say they are). Enthusiasm rises with income, education level, and youth.

People expect to enjoy 12 years of “old age”. On average, people across 32 countries expect to live to 78 years old, leaving them 12 years of “old age”. This rises to 17 years of old age among Filipinos and Indonesians. Meanwhile in Hungary, old age begins at 65 – yet people only expect to live until 64.

The Prime of Life? 28-35 are seen as milestone years. For a majority of countries, the ideal moment to reach key milestones like getting married, buying a first house, and having a baby are between 28 and 35 years old.

Three in 10 think a person can be leader of their country at any age. For those who are willing to set an age limit, 61 is seen as the age when a person becomes too old. In 16 countries, the current leader is now older than its citizens’ upper age limit.

Ipsos Attitudes to Ageing 2025 report - survey findings at a glance 38% say they are looking forward to old age versus 57% who are not. People expect to experience 12 years of old age 29% think a person can be leader of their country at any age 66: Average age at which people say 'old age' begins 78: Average age people expect to live to Ideal age for life events: 21: Starting a degree course at university 28: getting married or entering a civil partnership 30: For a women, having a baby 30: Buying a house or property for the first time 21: For a man, becoming the father of a new baby.

About this study
These are the results of a 32-country survey conducted by Ipsos on its Global Advisor online platform and, in India, on its IndiaBus platform, between Friday, January 24, and Friday, February 7, 2025. For this survey, Ipsos interviewed a total of 23,745 adults aged 18 years and older in India, 18-74 in Canada, Republic of Ireland, Malaysia, South Africa, Türkiye, and the United States, 20-74 in Thailand, 21-74 in Indonesia and Singapore, and 16-74 in all other countries. “The Global Country Average” reflects the average result for all the countries and markets in which the survey was conducted. It has not been adjusted to the population size of each country or market and is not intended to suggest a total result.

31/07/2025

Stress, worry, sadness, anger and other emotions are all a normal part of life. However, when these feelings run high for extended periods, they can be overwhelming and interfere with a person’s ability to carry out everyday tasks.

Our latest research with Hologic finds that around the world, about four in 10 women experienced worry and stress during a lot of the previous day, three in 10 experienced sadness and one in four experienced anger. These emotions were rising before 2020, but the pandemic exacerbated them — exacting an even bigger toll on women’s health. Furthermore, women are much more likely than men to feel these negative emotions.

Learn more about women’s health trends in the third annual Hologic Global Women’s Health Index report. https://on.gallup.com/3tCCGjW

31/07/2025

After peaking in 2004, the annual number of international adoptions to the United States has fallen by 94% as of 2023.

31/07/2025

Global survey reveals how religion continues to shape identities across regions and demographics
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A global end-of-year survey conducted by Gallup International Association (GIA) in Vienna across 42 countries with nearly 43,000 respondents resents a compelling picture of how religiosity varies widely across the world. The results show that while religion remains a powerful marker of identity in many regions, levels of belief differ significantly depending on geography, gender, age, education, and employment status.
Globally, 55% of respondents identified themselves as religious, while 30% said they were not religious, and 10% declared themselves convinced atheists. This global average, however, masks striking regional variations. In Africa (represented by Kenya), 93% of respondents identified as religious—the highest of any region surveyed. Similarly high levels were observed in the Arab World (92%) and South Asia (88%), underscoring the strong role religion continues to play in personal and societal identity in these areas.
In contrast, Western Europe emerged as the most secular region, with only 37% identifying as religious. A substantial 44% of respondents in this region stated they were not religious - the highest among all regions and 14% identified as atheists. Northeast Asia followed closely, where just 24% said they were religious, 34% said not religious, while 35% considered themselves atheists—highlighting a significant cultural divide between East Asia and much of the rest of the world. The United States, representing North America in the survey, showed a more moderate picture with 54% identifying as religious, 30% as not religious, and 7% as atheists.
KEY FINDINGS
The key findings from the survey data are the following:
1. Country-wise differences: In terms of country-level findings, the top five religious nations included Pakistan (94%), Kenya (93%), Georgia (93%), Iraq (92%), and Armenia (84%). Meanwhile, Sweden (59%), Estonia (59%), Denmark (56%), Norway (55%), and United Kingdom (50%) featured prominently among the most non-religious nations. The top five atheist countries included China (58%), Japan (31%), Republic of Korea (23%), Spain (22%) and Finland (20%).
2. Gender differences: Women are more likely to identify as religious than men—58% compared to 51%.
3. Education differences: Education level has an inverse relationship with religiosity: 67% of those with low education reported being religious, compared to 56% with medium education and just 50% of those with higher education (university level or above).
4. National income differences: Religiosity is significantly influenced by a country’s average national income. In low-income countries, 78% of respondents identified as religious, compared to 67% in middle-income countries, and just 36% in high-income countries. Conversely, atheism was most prominent in high-income settings, where 14% identified as convinced atheists, compared to only 3% in low-income countries. The proportion of people identifying as “not religious” also increased with national income—17% in low-income countries, 22% in middle-income, and 42% in high-income countries.
Taken together, the survey findings reveal a world where religion continues to influence cultural norms and personal identity—though not uniformly. The interplay of region, education, and gender reveals complex dynamics that point toward both enduring traditions and rising secularism, depending on where you look. As global societies become increasingly interconnected, understanding these shifts in religious identity will be essential for policymakers, civil society, and global leaders alike.
5. Trend analysis (20 common countries): Between 2005 and 2024, global perceptions about religion have shifted notably. The proportion of people identifying as religious declined from 68% in 2005 to 56% in 2024, reflecting a steady global trend toward secularization. Meanwhile, the share of those identifying as not religious increased from 21% to 28%, and convinced atheists rose from 6% to 10%. These changes suggest a gradual but consistent move away from traditional religious identification over the two decades. Country-level data reinforces this trend, with highly industrialized nations such as Japan and Germany showing sharp rises in atheism and non-religiosity, while countries like Pakistan and India remain strongly religious, albeit with slight declines. This divergence points to a growing global polarization in religious identification, often aligned with levels of economic development and cultural change.
These data reflect an evolving global landscape in which religious identity is both resilient and responsive to broader societal trends. Over the last two decades, belief systems have shifted significantly, particularly in high-income and industrialized countries, where secular and atheist identities have grown steadily. At the same time, many low- and middle-income regions remain bastions of religious adherence, indicating that faith continues to serve as a source of meaning and solidarity amid socioeconomic and political flux.

31/07/2025

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