08/05/2023
Every product comes from a problem. And as User Experience Designers, our duty is to always put the user front and center. And understand their pain points, wants, and needs, as well as the environment or context in which they will experience the design. In terms of providing a good user experience, there is no alternative to user research. As I've said earlier, every product comes from a problem, so most of the time we are not the users. Understanding the user's problem is the first stage of the product development lifecycle, which is called brainstorming. It is an active discovery stage that's all about generating ideas about the user and the potential ideas and challenges the user might have. Where user research plays a key role.
There are two types of research: secondary and primary. Secondary research is research that uses information someone else has put together. For example, using information from sources like books, articles, or journals is considered secondary research. Primary research is research you conduct yourself. Information from direct interactions with users, like interviews, surveys, or usability studies, is considered primary research. Qualitative and quantitative information collected from both primary and secondary research is only valuable when it is transparent.
Bias can really get in the way when doing user research. So in order to get solid information from the potential user, identifying and eliminating bias is really important. Bias is a part of our lives; we cannot eliminate it fully, but we can try to avoid it when collecting data from users.
There are six types of bias. I tried to explain every kind with my limited knowledge; I hope you like it. Happy learning and have a good day.
