30/08/2026
Campaign Case Study | July–Early August 2026
From Ad Spend to Real Business Results.
We recently worked on a Facebook Messenger Marketing Campaign for a Bangladesh-based e-commerce business, with a clear objective:
Generate real customer conversations, convert them into orders, and drive profitable sales.
Instead of focusing only on impressions, clicks, or engagement, we tracked the complete customer journey:
Facebook Ads → Messenger Conversations → Orders → Deliveries → Revenue
📊 Campaign Results
Campaign Period: 6 July – 2 August 2026
💬 2,097 Customer Conversations
🛒 144 Confirmed Orders
📦 138 Delivered Orders
💰 ৳130,614 Revenue
📢 $63.26 Ad Spend
📈 15.88X ROAS
💎 ≈ ৳40,000 Estimated Net Profit
That means approximately ৳8,224 in advertising spend generated ৳130K+ in revenue, while maintaining a strong acquisition cost of approximately ৳60 per delivered order.
What made the campaign work?
Our focus was not simply on generating more messages.
We focused on:
✅ Data-driven campaign optimization
✅ Creative performance analysis
✅ Cost-efficient customer acquisition
✅ Messenger-based sales conversion
✅ Continuous performance monitoring
✅ Identifying opportunities for further scaling
The next opportunity?
The campaign has already demonstrated strong potential, but we believe there is still significant room for growth.
Our next focus is on:
→ Controlled budget scaling
→ New creative testing
→ Faster customer response & follow-up
→ Stronger promotional offers
→ Customer reviews & social proof
→ Retargeting and repeat customer strategies
Because for us, a successful campaign isn't just about getting leads.
It's about turning attention into conversations, conversations into customers, and customers into profitable business growth.
Not Just Leads.
Real Sales.
Real Impact.
R RIPON DIGITAL
Performance Marketing • Web Development • Digital Growth
