Jannatun Fardous

Jannatun Fardous Performance Marketer for eCommerce
Meta + Google Ads | CAPI Specialist
3 years of experience
Let’s scale your store!
(2)

As a digital marketing professional with over 3 years of experience, I specialize in helping eCommerce business owners grow their brands through high-converting Meta Ads, Google Ads, Facebook CAPI setup, and strategic social media management. I’ve successfully completed 200+ projects across global markets, consistently driving 3x to 5x ROAS for Shopify, WooCommerce, and DTC brands. My expertise li

es in building scalable ad funnels, optimizing paid campaigns, and integrating conversion tracking systems that unlock real growth. Whether you're just starting out or looking to scale your store to the next level, I bring proven strategies, data-driven decisions, and a deep understanding of customer behavior to every project. What I Offer:

Meta Ads strategy and campaign optimization

Google Ads (Search, Display, Shopping)

Facebook CAPI integration and server tracking

Full-funnel social media marketing

ROAS-focused campaign audits and scaling

Let’s contact now and explore how I can help grow your brand faster and smarter.

Grateful for clients who trust me and appreciate my work!Clients' Success is always my highest priority.
27/11/2025

Grateful for clients who trust me and appreciate my work!
Clients' Success is always my highest priority.

Meta Andromeda AI আপনাকে আরও স্মার্ট, দ্রুত এবং দক্ষভাবে কাজ করতে সাহায্য করবে। আপনার   অথবা আপনার ক্লায়েন্টের ব্যবসার ...
15/11/2025

Meta Andromeda AI আপনাকে আরও স্মার্ট, দ্রুত এবং দক্ষভাবে কাজ করতে সাহায্য করবে। আপনার অথবা আপনার ক্লায়েন্টের ব্যবসার জন্য ২০২৬ সালে এটি হতে চলেছে একটি গেম-চেঞ্জার! 🔥

Meta Andromeda (মেটার নতুন মেশিন লার্নিং AI সিস্টেম)–এর প্রতিটি পয়েন্ট বুঝিয়ে দিচ্ছি, যাতে আপনি Meta Ad Campaign চালানোর সময় প্রাক্টিক্যালি কাজে লাগাতে পারেন:

1. Multi Modal AI, Right Format to Right Audience: মেটার AI এখন বিভিন্ন ফরম্যাট (ভিডিও, ছবি, টেক্সট, রিল) বুঝে নেয় এবং স্বয়ংক্রিয়ভাবে সঠিক অডিয়েন্সের কাছে সঠিক কন্টেন্ট পাঠায়। 👉 মানে আপনি যেটা আপলোড করেন—AI নিজেই ঠিক করে কাকে দেখালে ভালো ফল আসবে।

2. Real Time Learning & Budget Allocation: AI এখন রিয়েল-টাইমে শেখে কোন অডিয়েন্স কনভার্ট করছে, কোনটা করছে না। 👉 আর বাজেটও সে অনুযায়ী নিজের মতো করে সেই অ্যাডসেট/প্লেসমেন্টে দেয় যেখানে রেজাল্ট ভালো আসে।

3. Learning Phase Shorten: আগের মতো লার্নিং ফেজ ৭–১৪ দিন নয়, এখন AI খুব দ্রুত শিখে যায়। 👉 এতে ক্যাম্পেইন দ্রুত স্টেবল হয় এবং বেশি সময় ভালো পারফরমেন্স থাকে।

4. Interest Based Audience Targeting: AI এখন ইন্টারেস্ট-বেইজড অডিয়েন্সকে আরও গভীরভাবে বুঝতে পারে। 👉 আপনি অল্প কয়েকটা ইন্টারেস্ট দিলেও AI নিজেই একই ধরনের আরও অনেক ইন্টারেস্ট খুঁজে নিয়ে টার্গেট করে।

5. Rewards Automation Punish Micromanagement: মেটা এখন অটোমেশন পছন্দ করে, মাইক্রো-ম্যানেজমেন্ট পছন্দ করে না।
👉 আপনি বেশি বেশি ম্যানুয়াল চেঞ্জ করলে AI পেনাল্টি দেয়, খরচ বাড়ে। 👉 বরং ক্যাম্পেইন স্টেবল রাখলে AI রিওয়ার্ড দেয়—কম খরচে ভালো রেজাল্ট।

6. Cross Sale বাংলা সহজ ব্যাখ্যা: AI বুঝতে পারে কোন গ্রাহক অন্য কোন প্রোডাক্টও কিনতে পারে। 👉 মানে আপনি একটি প্রোডাক্ট সেল করলেও AI অন্য প্রোডাক্টেও একই গ্রাহককে সেল দিতে পারে।

7. It Understands Emotion: AI এখন কন্টেন্টের ইমোশনাল ভ্যালু (মুড, ফিলিং, এক্সপ্রেশন) বুঝতে পারে। 👉 খুশি, দুঃখ, হাসি, উত্তেজনা এগুলো চিনে সেই অনুযায়ী অডিয়েন্সে শো করে।

8. Enhanced Modeling to Tackle Cookies Issues: কুকিজ কমে যাওয়ায় ডেটা কম পাওয়া যায়। 👉 মেটা নতুন AI মডেলিং দিয়ে ডেটা না থাকলেও ‘প্রেডিকশন’ করে নির্ভুলভাবে অডিয়েন্স খুঁজে পায়।

9. Generative AI (Image Generation), 1 URL Product Campaign: মেটা জেনারেটিভ AI দিয়ে ইমেজ, কপি বানাতে পারে। 👉 আর ১টা URL দিয়ে পুরো প্রোডাক্ট-লেভেল ক্যাম্পেইন বানিয়ে ফেলে। মানে ম্যানুয়াল পরিশ্রম কম।

10. Individuals will be prioritized then grouping: আগে অডিয়েন্স গ্রুপ (ইন্টারেস্ট / সেগমেন্ট) ধরে কাজ করত। এখন AI প্রথমে ‘ব্যক্তি’ লেভেলে আচরণ দেখে। 👉 এরপর একই টাইপ মানুষের গ্রুপ তৈরি করে। 👉 এতে সেল আরও ফোকাসড হয়।

11. It leverages neural signals বাংলা সহজ ব্যাখ্যা: নিউরাল সিগনাল মানে মানুষের আচরণ + ডেটা মিলিয়ে AI পূর্বাভাস দেয় কে কিনবে, কে স্ক্রল করবে, কে লিঙ্কে ক্লিক করবে। 👉 এর ফলে বিজ্ঞাপন আরও সঠিক মানুষের কাছে যায়।

Meta Andromeda—এটি একটি গেম-চেঞ্জিং প্রযুক্তি যা আপনার ক্যাম্পেইনকে আরও স্মার্ট এবং কার্যকরী করে তুলবে! 📈
🔥 Ready to revolutionize your Ads with Meta Andromeda?


Resource:

Andromeda is Meta’s proprietary machine learning (ML) system design for retrieval in ad recommendation focused on delivering a step-function improvement in value to our advertisers and people. Thi…

Ad Creative & Campaign Strategy Consultation Completed Successfully for a Dropshipping Brand Focused on Boosting Sales &...
10/10/2025

Ad Creative & Campaign Strategy Consultation Completed Successfully for a Dropshipping Brand Focused on Boosting Sales & ROAS 🚀

Had a productive session with our UGC creator and client to plan Meta Ad creatives and Meta ( Facebook & Instagram) Ad Campaign strategy for their Shopify dropshipping brand — Home Essentials, Health & Beauty, Gadgets & Fitness products.
We’re focusing on:
✅ UGC-Offer-based ad creatives that build trust and drive conversions
✅ Organic + Paid content & marketing strategy to grow brand visibility
✅ Continuous Managment & optimization to achieve higher sales & ROAS

Excited to bring this project to life and scale results! 📈

Glad to help my client achieve 18× ROAS through an effective Meta Ads strategy. 📈Happy to share a profitable Meta Ads re...
07/10/2025

Glad to help my client achieve 18× ROAS through an effective Meta Ads strategy. 📈

Happy to share a profitable Meta Ads result for a beauty & cosmetics eCommerce brand I’ve been managing!

With over 5 months of audience data and optimization, we implemented a full-funnel Meta Ads and content strategy that turned just $344 in ad spend into $6,214 in revenue, delivering an incredible 18× ROAS in the last month. 🚀

Here’s the breakdown of the strategy :
🎯 TOFU (Top of Funnel): Built awareness with story-driven videos and lifestyle, educational, and helpful creatives that introduced the brand authentically.

🔥 MOFU (Middle of Funnel): Nurtured potential buyers through product comparisons, influencer shoutouts, UGC, before-and-after visuals, and limited-time offers.

💰 BOFU (Bottom of Funnel): Drove conversions with urgency-focused creatives, bundle offers, and exclusive deals.

💎 Loyalty & Retention: Encouraged repeat purchases with personalized thank-you ads, engaging ad copy, and VIP offers.

Because the brand already had pixel data, tested audiences, and high-quality creatives (images & videos), the retargeting and optimization phase performed extremely efficiently—proving that data consistency + a tailored sales funnel strategy = scalable profit.

Building eCommerce success isn’t about big budgets — it’s about strategy, consistency, smart optimization, and scalable growth. 💼

My Winning Scaling Strategy for Clothing Brands! 📈 (The actions I actually take)Win the test first (profitable campaign ...
02/10/2025

My Winning Scaling Strategy for Clothing Brands! 📈

(The actions I actually take)

Win the test first (profitable campaign setup)

3–5 UGC hooks per product + problem-solving copy + a simple, attractive offer.

$10–$20/ad set to start.

Broad targeting to let the algo find pockets of scale.

ABO (budget at ad set level) for clean control vs. CBO.

$10–$50 campaign level when appropriate for light CBO tests.

Warm audiences: WC/ATC (last 10 days).

Graduate the winners

Pause anything < 1.2 ROAS by Day 2 and over target CPA.

Duplicate 2–3 best ads into a clean CBO. Start $50–$150/day.

Scale with stability

If ROAS ≥ target and CPA ≤ goal for 2 days → +20–30% budget.

If learning resets hurt, duplicate the CBO and scale the copy.

Targeting that compounds

Keep tracking & analysis tight; respect audience data.

Broad interests (fashion, loungewear, clothing brands, etc.).

LLA 1–3% from Purchasers / ATC.

Exclude recent buyers (14d) to protect margin.

Creative is king (your biggest lever)

New hooks every 5–7 days: before/after fit, try-on size guide, texture close-up, street test.

Offer & PDP do the heavy lifting

Site speed 1.5× goal and spend > 1.5× target CPA.

Scale if ROAS ≥ target and spend ≥ 2× CPA.

Daypart if CPM spikes at night.

Retarget like a pro

3-day heat: DPA + strongest UGC.

14-day warm: testimonials & social proof.

30-day winback: bundle/BOGO.

Frequency cap: watch >6/7d.

Tracking done properly

CAPI + Pixel with dedup on. Track MER daily, not just ROAS.

When to push hard

New drop live, reviews loaded, refund policy clear, inventory ready → 20–30% daily increases.

Want me to tailor this to your brand? DM “Strategy” and I’ll send it. 🚀

Case Study: Profitable Facebook Ads Campaign for Skincare & Cosmetics Brand🚀 Skincare & Cosmetics Brand Facebook Ads Cam...
02/10/2025

Case Study: Profitable Facebook Ads Campaign for Skincare & Cosmetics Brand

🚀 Skincare & Cosmetics Brand Facebook Ads Campaign: How We Turned $255 into $3,429 in Revenue!

📊 Campaign Overview:
In our recent Facebook Ads campaign for a leading skincare and cosmetics brand, we focused on maximizing sales through precise targeting and optimization. Our primary objective was to drive purchases while keeping ad spend efficient.

Key Metrics Breakdown:

Total Ad Spend: $255.27

Total Revenue: $3,429.69

Purchase ROAS (Return on Ad Spend): 13.44x

Total Purchases: 264

Average Cost Per Purchase: $0.97

What We Did:

Targeting & Audience Segmentation: We honed in on high-conversion customer segments, utilizing interest-based targeting of women aged 18 - 45 skincare enthusiasts, beauty lovers, and self-care.

Creative Optimization: Our creative strategy included product-focused, high-converting ad visuals that showcased the skincare products’ unique features and benefits. We ran A/B tests on various images, captions, and CTAs to find the most effective combinations.

Ad Spend Efficiency: By managing our frequency and adjusting bids throughout the campaign, we optimized ad spend to generate the highest return without oversaturating the audience. The cost per click was minimized to $0.02, ensuring a low cost for each action.

Scaling: We continuously scaled the campaign while monitoring KPIs. This allowed us to increase daily spend where the return on ad spend was highest and stop ad sets that were underperforming.

Results & Takeaways:

Total Impressions: 498,420

CTR (Click-Through Rate): 3.24%

CPC (Cost Per Click): $0.02

The campaign was a huge success, bringing in a return of 13.44 times the ad spend! We successfully reached a wide audience, generated significant engagement, and drove 264 purchases, all while maintaining an average cost per purchase of just $0.97.

Why This Worked:

Precision Targeting: The use of laser-targeted audiences helped ensure that our ads were shown to people who were most likely to purchase.

Optimized Spend: We kept our cost per click extremely low, maximizing the efficiency of each ad dollar.

Continuous Optimization: Regular monitoring and adjustments allowed us to continuously improve the ad performance and ensure the campaign’s success.

Final Thoughts:

By combining effective targeting, optimized creatives, and strategic budget allocation, we were able to deliver impressive results for our skincare & cosmetics brand. This case study shows the power of Facebook Ads when executed with precision and attention to detail.

📈 If you're looking to scale your brand and generate incredible returns, reach out today to learn how we can help you achieve similar results! 💬

Another happy client, another long-term growth plan in action! ⭐⭐⭐⭐⭐Setting up Meta business manager, Pixel, Facebook CA...
18/05/2025

Another happy client, another long-term growth plan in action! ⭐⭐⭐⭐⭐
Setting up Meta business manager, Pixel, Facebook CAPI, and ad accounts can feel struggle? —but that's where I step in. From strategy to setup to sales, I’m here to guide you every step of the way. 💼💪

👉 Ready to grow your Apparel & clothing business in the USA, UK, or Canada with Meta & Google Ads?
DM me or check out my Fiverr packages!
https://www.fiverr.com/s/bdlL1eX

🚀 Want to turn scrolls into sales?I don’t just run ads—I build high-converting Meta Ads campaigns that deliver real resu...
16/05/2025

🚀 Want to turn scrolls into sales?
I don’t just run ads—I build high-converting Meta Ads campaigns that deliver real results.

🔥 Whether you're launching a new brand or scaling an existing one, I use data-driven strategies to reach the right audience and boost your ROI.

📈 Results like:
✅ 5x ROAS for skincare brands
✅ 2x revenue growth for fashion stores
✅ Engaging creatives that convert

👉 Let’s build your next winning campaign together. Book your meeting now!
🔗 www.jannatunfardous.com
📧 [email protected]

Here’s a short case study summary for the Dear Me skincare Meta Ads campaign (April 30 – May 6, 2025):Purchase cost effi...
06/05/2025

Here’s a short case study summary for the Dear Me skincare Meta Ads campaign (April 30 – May 6, 2025):
Purchase cost efficiency is maintained across all days with CPC below ৳2.
🧴 Campaign Summary: Dear Me (Skincare Products)
Total Ad Spend: ৳4,445.59

Total Purchases: 88

Total Revenue (Conversion Value): ৳94,692.40

Average ROAS: 21.30x

Total Reach: 19,526

Total Impressions: 65,378

Average CPC: ৳1.69

Average CTR: 4.02%

Average CPM: ৳68.00

Frequency: 3.35

📈 Key Highlights
Outstanding performance with 21.3x ROAS, proving high profitability.

High engagement and CTR (4.02%) indicate relevant targeting and compelling creatives.

Purchase cost efficiency maintained across all days with CPC below ৳2.

✅ Conclusion
This campaign showcases how targeted Meta Ads can drive high-volume, profitable sales for skincare brands. Dear Me achieved nearly ৳95k in sales from a ৳4.4k ad spend, making it a textbook case of successful e-commerce advertising.

Live Meta Ada Campaign create setup & optimize for Skincare Brand to get sales and ROAS!
06/05/2025

Live Meta Ada Campaign create setup & optimize for Skincare Brand to get sales and ROAS!

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