13/10/2022
Facebook Marketing Part 10
Facebook ads placement
Ad placements on Meta technologies
These are the placements available across Meta technologies:
Feeds
Facebook Feed: Your ads appear in the desktop Feed when people access the Facebook website on their computers. Your ads appear in the mobile Feed when people use the Facebook app on mobile devices or access the Facebook website through a mobile browser.
Instagram Feed: Your ads appear in the mobile feed when people use the Instagram app on mobile devices. Instagram Feed ads only appear to people browsing the Instagram app.
Facebook Marketplace: Your ads appear in the Marketplace home page or when someone browses Marketplace in the Facebook app. Learn more about ads in Marketplace.
Facebook video feeds: Your video ads appear between organic videos in video-only environments on Facebook Watch and Facebook Feed.
Facebook right column: Your ads appear in the right column on Facebook. Right column ads only appear to people browsing Facebook on their computers.
Facebook Business Explore: Your ads appear in Facebook Business Explore when someone taps on a business post header or comments in mobile Facebook Feed. Learn more about ads in Facebook Business Explore.
Instagram Explore: Your ads appear in the browsing experience when someone clicks on a photo or video. Learn more about ads in Instagram Explore.
Instagram Shop: Your ads appear in people's Instagram Shop tab browsing experience. Learn more about ads in Instagram Shop here.
Messenger inbox: Your ads appear in the Home tab of Messenger. Learn more about ads in Messenger.
Stories and Reels
Facebook Stories: Your ads appear in people's Stories on Facebook. Learn more about ads in Facebook Stories.
Instagram Stories: Your ads appear in people's Stories on Instagram. Learn more about ads in Instagram Stories.
Messenger Stories: Your ads appear in people's Stories on Messenger. Learn more about ads in Messenger Stories.
Instagram Reels: Your ads appear in the Reels tab on Instagram. Learn more about ads in Reels.
Facebook Reels: Your ads appear in the Reels tab on Facebook. Learn more about ads in Reels.
In-stream
Facebook in-stream videos: Your ads appear in video on demand and in a select group of approved partner live streams on Facebook. Learn more about in-stream video.
Reels overlay
Facebook overlay ads in Reels: Your ads appear as banners or stickers on top of Facebook Reels. Learn more about ads in Reels.
Search
Facebook search results: Your ads appear next to relevant Facebook and Marketplace search results.
Messages
Messenger sponsored messages: Your ads appear as messages to people who have an existing conversation with you in Messenger. Learn more about sponsored messages.
In-article
Facebook Instant Articles: Your ads appear in Instant Articles within the Facebook mobile app. Learn more about Instant Articles.
Apps
Your ads appear in external apps.
Audience Network native, banner and interstitial: Your ads appear on apps on Audience Network. Learn more about banner ads, interstitial ads and native ads.
Audience Network rewarded videos: Your ads appear as videos people can watch in exchange for a reward in an app (such as in-app currency or items). Learn more about rewarded video.
Oculus
Your ads appear in the Store section of the Oculus mobile app.
Oculus mobile app Feed: Your sponsored VR app or Oculus Event ads appear as recommendations in the Oculus mobile app.
Oculus mobile app search results: Your sponsored VR app or Oculus Event ads appear in search results for relevant keywords in the Oculus mobile app.
