10/02/2023
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Things you need to know before boost/promote:
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Q-1: What is a boost??
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Boost is a specific post/content to Facebook users,
That means, those who use Facebook, will see the boosted post in their newsfeed. The post will reach a certain number of people according to the budget.
Your post at Boost will show on users newsfeed.
Boosting is mainly for cell growth.
Q-2: What is the promotion??
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Promote your page will reach a certain number of people.
Your home page will show on user newsfeed.
Q-3: What is the basical difference between boost and promote?
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Boost will only reach users of specific post/content (images, video, animation, writing)
If you want to sell a product, boost the product post so that a certain number of users see and be interested in buying.
Boost is mainly done for cell growth.
On the other hand promoting your home page reaching users newsfeed. User newsfeed will show your home page and have like options.
Your page's likes will increase through promoting.
Question-4: Would it be better to boost or promote??
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According to me, there is no need to promote if the page gets 500 likes, just boost.
Suppose your page has 10000 likes, yet if you don't boost, your post won't reach people.
Might be a little organic rich.
If there are 10000 likes, maybe it will reach 4%.
Again another page has 200 likes, if she continues to boost her new posts, she will have a regular sale, showing her new products to her specific customer.
So you can understand, which one will be better.
Moreover, you will get some likes on the page even if you boost, which are real likes.
(I don't sell any likes, so Kindly don't ask me how many likes. Most of the likes sold are fake, which doesn't work)
Many people say that promoting gets the page introduction, this is wrong.
If your product quality is good, you will be introduced anyway. Also if you regularly show your products to customers through Boost, a customer sees pictures of your new product on their newsfeed for a few days, one day he will go to the page himself.
Question-5: What is the matter of Rich??
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Rich means reaching, everyone knows that.
When you boost your post with money, your post will reach a certain number of users. This is Rich.
Question-6: If you boost longer, will you be more rich??
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Rich is not actually related to day, rich is related to money.
Assume you budget 3 dollars in 3 days for boosts,
Another 3 dollars budget in 1 day,
Rich for 2 but almost equal.
You won't have much because you're doing three days.
The more you increase your daily budget, the more rich.
Q-7: What is the target boost??
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Read carefully.
Suppose that there are 2 crore Facebook users in Bangladesh. There is a 13 year old and a 60 year old.
There are rickshaw drivers, and CEO of any company.
Your post will go to 15000 people according to the budget within these 2 crores.
Will everyone buy your products/is everyone your customers??
Surely not, a rickshaw driver or a 13 year old will definitely not buy your product.
So is there any benefit in reaching out to a rickshaw driver or a 13 year old?? Or a loss?
Definitely a loss, because every rich cost you money.
You must want your post to reach people who have the ability to buy or need the product.
Q-8: How to reach target customer?
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Now your post can reach anyone of 2 million people.
Now the more you narrow these 2 crore numbers, the more specific your target customer will be.
You will boost a post,
You give an edge limit in the beginning, how old are your customers?
Catch up, 18-44.
The number became 1 crore after giving the age limit.
Now assume, your customers will become girls.
It's gender day, female. So the number became 50 lakhs.
Now assume you sell baby items, so you worry, to reach the post to those who have babies.
Now you give the audience, who have 1-2 years/5-6 years old babies. Then your post will reach to those 50 lakhs who have babies.
Or you sell gift items,
So you can target friends who have birthdays in the next 1 week or next one month or who have anniversary in the next one month.
Then that number will come to 10 lakhs.
These 10 lakhs are your audience, assume that most of them are likely to be your customers.
You have to know your customer first.
Who will be your customers, how will be their bihabies, what do they like to eat, what song they like, what movie they like, are they students or job holders, or businessmen, are they single or in a relationship or engaged, married or divorce.
You can set your target audience with hundreds of such interests.
Remember, rich doesn't mean good boost,
It is better to reach 100 people who will buy than to reach 10000 people who will never buy online.
You must have understood the reason.
Question-9: Will there be more sales if you have more budget??
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Nah, the cell depends on so many things.
How unique is your product?
The thing that is available in the shop below the house, that thing will not be bought from you with a delivery charge.
Most importantly, image quality.
Think of one thing, a customer is not seeing the product physically, will decide to buy just by looking at your image.
Again your image has to be so attractive, that the user quickly scrolls the newsfeed his eyes stuck on your post and he stops scrolling and looks at your images.
So fix the image quality first to increase sales, this is what I tell everyone. If the image is not good then the cell may not be good.
Another thing, the less text in the image, the more reach. Don't mess up the image with a text.
Another topic,
If there is any brand name or any body part in the image, Facebook will delete the post, it can disable the page along with the ID. So don't give any image boost.
Definitely try to give short caption, the smaller the caption, the better the result will be.
