Marketplacesbd

22/07/2023

16/07/2023

Are you looking to enhance your Amazon PPC advertising strategy? In this post, Here are some common Amazon PPC goals that you can consider for your campaigns:

Sales Efficacy :

Profitability
More sales with lower Acos
For established products
Product must pass the retail readiness test

Brand Awareness :

You need more visibility
No concerns about Acos
Need max order and ranking
For new products

Bidding Strategy According to Your Goals

Sales Efficacy :

Low or medium bids
Fixed or down-only bidding strategy
May or may not use top-of-search or product pages bids

Brand Awareness

Aggressive/High bids
Up/down/fixed bidding strategy
May or may not use top-of-search or product pages bids

Remember, it's important to align your PPC goals with your overall business objectives. Define your goals clearly and monitor their progress regularly to make data-driven optimizations and maximize the effectiveness of your Amazon PPC campaigns

15/07/2023

𝐃𝐚𝐢𝐥𝐲 𝐏𝐏𝐂 𝐭𝐫𝐚𝐜𝐤𝐢𝐧𝐠 𝐢𝐬 𝐚𝐬 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐚𝐬 𝐰𝐞𝐞𝐤𝐥𝐲 𝐨𝐫 𝐦𝐨𝐧𝐭𝐡𝐥𝐲 𝐭𝐫𝐚𝐜𝐤𝐢𝐧𝐠.

𝐋𝐞𝐚𝐫𝐧 𝐰𝐡𝐲 👇️

When we onboard our clients, we assign these reporting sheets to each of the accounts. (This is just one of the 4 sheets we use)
This helps us make informed decisions, AT ALL TIMES! 🤝
This reporting sheet contains all the campaign data in a
portfolio.

• 𝐈𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧𝐬: This is the number of times your Ad has been displayed. If the metric is too low, it may be because your bid is too low and you keep getting outbid, in which case you could raise your bid. However, it may also indicate that you are using the wrong keywords for your audience.

• 𝐂𝐥𝐢𝐜𝐤𝐬: High clicks but low sales indicate something is wrong with your content. Low clicks but high impressions indicate a problem with your targeting or poor keyword selection that is not meeting the user intent.

• 𝐂𝐥𝐢𝐜𝐤-𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐑𝐚𝐭𝐞 (𝐂𝐓𝐑): One of the most important metrics on Amazon. Increasing your CTR will boost sales keeping in mind the content is up to par. Higher the CTR, the higher the traffic, and the higher the sales. CTR is affected by your hero/main image, price, ratings/reviews, title, and any badge you have.

• 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐑𝐚𝐭𝐞 (𝐂𝐕𝐑): Perhaps the most important long-term metric to track. This allows us to understand whether our listing is converting or not. If people click on your ad but don’t buy your product, it’s a sign that the content of your product isn’t up to par, and you should look for a way to enhance it. Secondary pictures, bullet points, A+ Content, and reviews are the factors that affect the CVR.

• 𝐀𝐂𝐨𝐒: Opposite of ROAS, it is a vital measure of your PPC advertising’s performance. It basically tells you how much money you have made and how much money you spent. When spending grows faster than revenue, ACoS rises, and when revenue grows faster than spending, it falls.

• 𝐓𝐀𝐂𝐨𝐒: This metric is crucial to understanding the overall picture and profitability of your business as it accounts for organic sales as well as coming from all the channels, organically.
The only way to ensure the success of your Ads is by keeping an eye on Amazon PPC metrics at all times.

Cheers!
👇

-----------------
Are you an Amazon brand owner or an agency owner?
Let's talk about business Goals & Strengths! 🤝

Open to answer your questions.

14/07/2023

A Successful Prime Day Event! :D 🎉
I am thrilled to announce that we just wrapped up an extraordinary Prime Day Event with a pre-planned and effective strategy.

𝑾𝒉𝒂𝒕 𝒘𝒂𝒔 𝒅𝒐𝒏𝒆?

1. Used Prime Exclusive Discount (20%)
2. Increased daily ad spend by 2X
3. To attract customers, use a 5% Coupon
4. Display and Product Targeting (high-price ASINS)
5. TOS Adjustment
6. Regular monitoring of campaigns and ad budgets through the Event

𝑹𝒆𝒔𝒖𝒍𝒕𝒔:

1. 𝟯𝟬𝟬% Increase in sales (Before Prime Day Average sales were 6 units a day)
2. Product Ranked in the top 3 sellers ( Sub Category)
3. Boost in Organic Sales and Ranking

14/07/2023

NEW to Seller Central: Tailored Brand Promotions.

It feels like Etsy where you can send a 10-50% off discount to someone who has:
👉Abandoned Cart
👉Follows your Brand
👉Been a Recent Customer

This is in Beta. I just got access and set up my first promotions.

What is crazy to me is look at how many abandoned carts I have. 20,886 in the last 90 days. That's a LOT of customers who thought my product was cool enough to add to their cart but not good enough to actually buy.

Shocking high abandonment opportunity to flip into a sale by using this new promotion tool.

I give it 10/10 for coolest feature added in 2023 to Seller Central.

Great opportunity to take those buyers who didn't convert and get them in the bag.

14/07/2023

Prime Day Sales 🚀

We're thrilled to share that our sales are skyrocketing with a whopping 5X increase compared to last week. 📈🔥 This Prime Day has exceeded all our expectations and is turning out to be absolutely amazing! 😱💯

How has your Prime Day been so far? 🎉 Share your thoughts and experiences in the comments below! We'd love to hear from you. 💬✨

✨ Highlights of our Prime Day Sale:
Exclusive discounts on a wide range of products! 🎁💰
Limited-time offers you don't want to miss! ⏰
Free shipping on all orders! 🚚🌍

14/07/2023

Alert!! Sellers receiving this. No ASINS or Brands were mentioned and nothing was blocked. Maybe an error. 😫

14/07/2023

Amazon Prime day (15th-16th July)

14/07/2023

****Seems like Amazon is ahead of its time - literally!

The latest Amazon Advertising announcement is dated August 21, 2023, and today, we're in mid-July. If you didn't know any better, you'd think Amazon's already a month ahead of us! 🚀

But let's reel back to the present day and talk about this new feature in case you haven't heard

✅ Amazon has introduced alerts for Sponsored Product campaigns right within the Campaigns page.

The feature lets you see alerts right on the Campaigns page for various issues such as ad policy violations, product eligibility issues, low featured offer win-rates, and campaigns not receiving clicks.

Best part? Each alert comes with an actionable recommendation to resolve the issue.

13/07/2023

13/07/2023

Hi there, and welcome to the Amazon Marketing Expertise group!

Before we get to your welcome gift, please carefully read the rules below so that we can remain a fruitful community:

Before we get to your welcome gift, please carefully read the rules below so that we can remain a fruitful community:

✅ Stay on topic

This is about Amazon Marketing, with a focus on Amazon PPC. Related topics such as Amazon SEO & CRO are ok too though since they directly affect Amazon ads.

✅ We are looking for expertise, ie. posts with real value.

❌ Don't give superficial know-how. Don't tell people main images and Amazon ads are important. Get specific, show experiment results, give actionable advice.

❌ this means no beginner content or things that anyone could google in 5 seconds (eg. "What is PPC?" , "What is FBA?" or simply giving 5 short bullets on how to win the buy box)