24/07/2026
Kicking off a new project: a scrap metal buying business in Dammam, Saudi Arabia, and I wanted to share where things actually stand before I start making changes.
I always run a proper before-and-after comparison for my clients, and this time I figured I'd share the "before" part with you too.
Right now the site is getting around 121 clicks and 9,700 impressions every three months, ranking on average around position 10-11 on Google. Not bad for a local site with almost no backlink authority to speak of. The technical health score is at 82%, but there are 38 errors and close to 200 warnings still sitting unresolved: broken links, missing structured data, and pages returning errors.
Here's the interesting part though: the site is already showing up inside ChatGPT and Google's AI Overviews, even though nobody has done any specific work to get it there. That tells me there's real potential here once the technical issues are cleaned up and the content gets some proper attention.
Over the next three months, I'll be fixing the errors, rebuilding a page that just lost most of its traffic, and working on authority and visibility across both traditional Google search and AI search.
I'll be posting the after-results when this wraps up, same metrics, same format, so the improvement is easy to see for anyone following along.