Sozol Bormon

Sozol Bormon Google-Certified Web Analytics & Growth Marketing Specialist | GA4, GTM, Google & Meta Ads Expert I want to work with you.

2+ Years of Experience in Web Analytics & Conversion Tracking

Iโ€™m a data-driven tracking and analytics expert, helping businesses unlock meaningful insights and boost ROI with proper measurement strategy. From Google Tag Manager (GTM) and GA4 to Facebook Conversion API and server-side tracking, I bring advanced expertise to your web and marketing stack.

๐’๐ž๐ซ๐ฏ๐ข๐œ๐ž๐ฌ ๐ˆ ๐Ž๐Ÿ๐Ÿ๐ž๐ซ:
โœ…Google Analytics GA4 Da

ta Analysis ,Reporting & Taking Business Decision
โœ…Google Consent mode V2
โœ…Basic GTM+ GA+ GA4 Create/Setup/Integration/Installation
โœ…Set up eCommerce tracking using the data layer
โœ…Setup Page views, Scrolls, Outbound clicks, Site search, Video engagement & file download tracking
โœ…Ads Conversion track with dynamic values
โœ…Setup retargeting tag & audience
โœ…Facebook Conversion API
โœ…Google Tag Manager
โœ…Server Side Tracking
โœ…Google Ads Conversion Tracking
โœ…Google Ads Remarketing Tag
โœ…TikTok Pixel Event API
โœ…Snap Pixel
โœ…Twitter Pixel
โœ…LinkedIn Pixel
โœ…Pinterest Pixel etc for Shopify, WordPress, Woocommerce, Magento, Squarespace, Wix, Clickfunnels, Webflow, & any custom-made PHP site.


๐™๐™๐™š๐™ง๐™š ๐™–๐™ง๐™š ๐™ฉ๐™๐™š ๐™จ๐™š๐™ง๐™ซ๐™ž๐™˜๐™š๐™จ ๐™ฉ๐™๐™–๐™ฉ ๐™„ ๐™ฅ๐™ง๐™ค๐™ซ๐™ž๐™™๐™š ๐™ง๐™š๐™ก๐™–๐™ฉ๐™ž๐™ฃ๐™œ ๐™ฉ๐™ค ๐˜ผ๐™ฃ๐™–๐™ก๐™ฎ๐™ฉ๐™ž๐™˜๐™จ ๐™–๐™ฃ๐™™ ๐™๐™ง๐™–๐™˜๐™ ๐™ž๐™ฃ๐™œ:

๐ŸŽฏ ๐†๐จ๐จ๐ ๐ฅ๐ž ๐“๐š๐  ๐Œ๐š๐ง๐š๐ ๐ž๐ซ ๐’๐ž๐ซ๐ฏ๐ž๐ซ ๐’๐ข๐๐ž ๐€๐ง๐ ๐‚๐ฅ๐ข๐ž๐ง๐ญ ๐’๐ข๐๐ž
โžค Install Tag Manager on Shopify, Woocommerce, Wix
โžค Configure Web and Server Container
โžค Setup Google Ads Conversion Tracking,Google Remarketing Tag with GTM,Facebook Pixel/ Conversion API, Google Analytics 4
โžค Setup and Fix Google Ads Conversion and Facebook Pixel & API with GTM
โžค Setup and fix TAG, TRIGGER, AND VARIABLE
โžค Setup dataLayer variables
โžคSetup Advanced elements variable
โžคSetup Consent mode
โžค Setup Custom triggers and combination triggers
โžค Cookie Consent
โžค Cookie Banner pop-up
โžคSetup E-commerce Tracking
โžค Google Ads Parameter and product Value Tracking
โžค Setup Form Tracking
โžค Setup Custom Dimensions & Metrics
โžคSetup Setup Facebook pixel conversion API
โžคSetup TikTok pixel conversion API
โžคSetup Snapchat pixel conversion API


๐ŸŽฏ ๐—š๐—ผ๐—ผ๐—ด๐—น๐—ฒ ๐—”๐—ป๐—ฎ๐—น๐˜†๐˜๐—ถ๐—ฐ๐˜€/๐—š๐—”๐Ÿฐ & ๐—ฅ๐—ฒ๐—ฝ๐—ผ๐—ฟ๐˜๐—ถ๐—ป๐—ด :
โžคInstall Google Analytics 4 (GA4) on web platform with GTM
โžค Setup GA4 Ecommerce Tracking
โžค Tracking GA 4 Events from any web platform.
โžค Tracking GA4 Events from server-side
โžค Fixing any issues relating to Google Analytics
โžค Search console linking & report publication
โžค Custom Event Tracking
โžค Server-side Tracking
โžค Report Analysis
โžค Exploration Report Analysis
โžค Campaign UTM Tracking
โžค Cross-domain tracking for multiple sites
โžค Custom dimensions or metrics in reports


๐ŸŽฏ ๐…๐š๐œ๐ž๐›๐จ๐จ๐ค & ๐ˆ๐ง๐ฌ๐ญ๐š๐ ๐ซ๐š๐ฆ ๐€๐๐ฌ ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ ๐š๐ง๐ ๐๐ข๐ฑ๐ž๐ฅ/๐‚๐จ๐ง๐ฏ๐ž๐ซ๐ฌ๐ข๐จ๐ง ๐€๐๐ˆ ๐“๐ซ๐š๐œ๐ค๐ข๐ง๐ :
โœ… Full-Funnel Campaign Strategy (Cold, Warm & Hot Audiences)
โœ… Facebook Pixel Setup & Advanced Event Tracking (PageView, ViewContent, AddToCart, InitiateCheckout, Purchase)
โœ… Facebook Conversion API Setup with Google Tag Manager (Client & Server-Side)
โœ… Facebook Server-Side Tracking Implementation
โœ… Custom & Lookalike Audience Targeting for Precise Retargeting
โœ… Event-Based Retargeting to Maximize Conversions
โœ… Budget Allocation & Smart Scaling for Campaign Growth
โœ… Funnel-Based Campaign Setup (TOF / M*F / BOF)
โœ… Troubleshooting: Fix Event Deduplication, Missing event_id, and Missing Value Parameters


๐ŸŽฏ ๐†๐จ๐จ๐ ๐ฅ๐ž ๐€๐๐ฌ ๐‚๐š๐ฆ๐ฉ๐š๐ข๐ ๐ง, ๐‚๐จ๐ง๐ฏ๐ž๐ซ๐ฌ๐ข๐จ๐ง ๐“๐ซ๐š๐œ๐ค๐ข๐ง๐  ๐š๐ง๐ ๐‘๐ž๐ฆ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐ :
โžค Google Ads (Search | Display | Shopping | Performance Max) campaign setup and management
โžค Keyword research & competitor analysis for targeted ads
โžค Conversion-focused campaign creation to maximize ROI
โžค Dynamic remarketing tag integration via Google Tag Manager (GTM)
โžค Audience segmentation & smart ad scheduling
โžค Conversion tracking setup and troubleshooting using GTM
โžค A/B testing for ad creatives and landing pages
โžค Campaign optimization to lower CPC and boost performance
โžค E-commerce & lead generation strategies tailored to your business
โžค Setup Google Ads Conversion Tracking with GTM
โžค Setup Google Ads Dynamic Remarketing Tag using GTM
โžค Setup Google Ads Website Conversion tracking (Purchase, Begin Checkout, Add To Basket, View Item, Submit Lead Form, Contact)
โžค Setup Google Ads phone call tracking
โžค Google Analytics goal import for enhanced attribution


Get in touch today so we can take your business data to the next level! I Hope, You will get the best tracking and analytics experience with me. Thank you

Sozol Bormon
Digital Marketing Consultant

๐Ÿšจ Still running Google Ads without tracking real conversions?If you donโ€™t track phone calls, form submissions, and purch...
20/02/2026

๐Ÿšจ Still running Google Ads without tracking real conversions?

If you donโ€™t track phone calls, form submissions, and purchases,
youโ€™re not optimizingโ€ฆ youโ€™re guessing.

And guessing burns budget. ๐Ÿ”ฅ

Hereโ€™s what proper tracking gives you ๐Ÿ‘‡

โœ… Clear visibility on whatโ€™s actually generating revenue
โœ… Smarter bidding with accurate conversion data
โœ… Better audience optimization
โœ… Lower CPA & higher ROAS
โœ… Confident scaling decisions

Remember:
๐Ÿ“Š Data shows you the problem.
โš™๏ธ Optimization fixes it.
๐Ÿš€ Scaling multiplies it.

Stop guessing. Start tracking.

๐ŸŒฟ Google Ads Success โ€“ Landscaping & Tree Services Lead GenerationExecuted a high-converting Google Ads campaign for a l...
19/09/2025

๐ŸŒฟ Google Ads Success โ€“ Landscaping & Tree Services Lead Generation

Executed a high-converting Google Ads campaign for a local landscaping & tree service business over 30 days.
Hereโ€™s what we achieved:
โœ… Reached 1,360+ local users with strong intent targeting
โœ… 21 direct conversions from just 59 clicks (super high conversion rate ๐Ÿš€)
โœ… Delivered a cost per conversion of only $23.94, highly cost-efficient for this niche

By focusing on precise keyword targeting, ad copywriting, and conversion tracking, we built a lean but powerful funnel that consistently generated quality leads.

If your local service business needs high-converting Google Ads campaigns, letโ€™s connect!

๐Ÿฉบ Google Ads Success โ€“ Health Insurance Lead GenerationManaged a Google Ads campaign for a health insurance agent in a h...
17/09/2025

๐Ÿฉบ Google Ads Success โ€“ Health Insurance Lead Generation

Managed a Google Ads campaign for a health insurance agent in a highly competitive niche.
Hereโ€™s what we achieved in just 30 days:
โœ… Reached 1,750+ intent-driven users
โœ… Secured 112 clicks with 19 quality conversions
โœ… Achieved a $57.20 cost per conversion, aligning with industry benchmarks for insurance leads

By implementing ad group segmentation, keyword targeting, ad copywriting, and conversion optimization, we delivered qualified leads with measurable ROI.

If your insurance business needs consistent leads through paid search, letโ€™s connect!

๐Ÿ  Facebook Lead Generation Success โ€“ Flooring Installation (New Ad Account)Launched Facebook Ads campaigns for a U.S.-ba...
16/09/2025

๐Ÿ  Facebook Lead Generation Success โ€“ Flooring Installation (New Ad Account)

Launched Facebook Ads campaigns for a U.S.-based flooring business targeting Lee County and LA+OC areas using a brand-new ad account.
Hereโ€™s what we achieved:
โœ… 19 leads within budget
โœ… Reached over 11,000 people with highly targeted local audiences
โœ… Achieved an average cost per lead of $38.98, performing well for a high-ticket local service

By leveraging geo-targeting, lead form optimization, creative testing, and full account setup, we delivered quality leads for a niche service efficiently.

If your local service business wants to generate leads and grow online, letโ€™s connect!

๐ŸŒณ Facebook Lead Generation Success โ€“ Tree Service Business (Texas)Ran a Facebook Ads campaign for a tree service company...
14/09/2025

๐ŸŒณ Facebook Lead Generation Success โ€“ Tree Service Business (Texas)

Ran a Facebook Ads campaign for a tree service company targeting homeowners in Texas for 1 month.
Hereโ€™s what we achieved:
โœ… 16 high-intent website leads
โœ… Reached over 21,000 people with precisely targeted audiences
โœ… Achieved results with a small daily budget of only $8 per ad set

By implementing full-funnel strategy, geo-targeting, ad creative optimization, and website conversion tracking, we delivered quality leads efficiently and cost-effectively.

If your service business wants to generate high-quality leads and grow online, letโ€™s connect!

โš–๏ธ Google Ads Success โ€“ Family Law Firm Lead GenerationManaged Google Ads campaigns for a U.S.-based full-service Family...
13/09/2025

โš–๏ธ Google Ads Success โ€“ Family Law Firm Lead Generation

Managed Google Ads campaigns for a U.S.-based full-service Family Law Firm, targeting high-intent search audiences over 3 months.
Hereโ€™s what we achieved:
โœ… 103 conversions from 476 highly targeted clicks
โœ… Competitive $24.70 cost per conversion in a very competitive legal niche
โœ… $2.54K total ad spend generating 14.1K impressions with strategic keyword targeting & ad group structuring

By focusing on keyword research, ad copywriting, bid optimization, and conversion tracking, we drove qualified leads at an efficient cost while ensuring strong ROI.

If your law firm or legal services business wants to generate steady leads with paid search, letโ€™s connect!

๐Ÿ’ช Facebook Ads Success โ€“ Menโ€™s Health & Wellness Clinic (Lipo Shots Funnel)Launched and managed Facebook Ads for a U.S.-...
13/09/2025

๐Ÿ’ช Facebook Ads Success โ€“ Menโ€™s Health & Wellness Clinic (Lipo Shots Funnel)

Launched and managed Facebook Ads for a U.S.-based menโ€™s health clinic, promoting Lipo Shot services for 1 month.
Hereโ€™s what we achieved:
โœ… 141 qualified website leads across campaigns
โœ… Cost per lead as low as $15.78
โœ… Strong funnel engagement with niche audience targeting

By leveraging full-funnel ad setup, A/B testing, creative optimization, and precise audience segmentation, we ensured high-quality leads at cost-efficient rates.

If your health & wellness business wants to generate quality leads and grow online, letโ€™s connect!

๐Ÿก Facebook Lead Generation Success โ€“ Kitchen & Bathroom RemodelingManaged multiple Facebook Ads campaigns for a U.S.-bas...
12/09/2025

๐Ÿก Facebook Lead Generation Success โ€“ Kitchen & Bathroom Remodeling

Managed multiple Facebook Ads campaigns for a U.S.-based home remodeling company (kitchen & bath) over several months.
Hereโ€™s what we achieved:
โœ… 25+ leads from a single campaign
โœ… 11K+ reach & 25K+ views from the top-performing ad set
โœ… Consistent lead flow using both cold and retargeting strategies

By using geo-specific targeting, localized ad copy, A/B testing, and audience segmentation, we optimized campaigns to drive high-quality leads while monitoring full-funnel performance.

If your home improvement business wants to generate consistent leads and grow online, letโ€™s connect!

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