14/09/2026
Two Cleaning Company Owners. Same Industry. Very Different Google Ads Results.
A while ago, I started working with a cleaning business owner for $700/month to manage his Google Ads.
One of his friends also owned a cleaning company.
His friend decided to run Google Ads himself.
He started with around $1,300 in ad spend.
My client started with a much smaller budget.
The interesting part?
It wasn’t really about who spent more.
It was about how the money was being used.
I focused on the right services, the right locations, search intent, conversion tracking, and continuously looked at what was actually bringing valuable opportunities.
And the results started coming in.
My client was happy with the results.
So instead of keeping the same budget, he decided to increase his monthly ad spend to around $3,000 because he saw an opportunity to grow further.
Meanwhile, his friend had already spent around $1,900 and still hadn't generated even 4 meaningful leads.
Eventually, he came to me and asked if I could take over his Google Ads.
We started with a $1,000/month management setup, focused on building the campaign properly and making the budget work toward the customers he actually wanted.
And once again, the results improved significantly.
This is why I always tell cleaning business owners:
Google Ads isn't simply about putting money into Google and waiting for leads.
Two businesses can spend different amounts - or even the same amount - and get completely different results.
Because what matters is:
Who you're targeting.
What you're targeting.
How you're tracking results.
And what you do with the data.
Spending more doesn't automatically mean getting more customers.
A smarter strategy can make a smaller budget work much harder.
If you're a cleaning business owner running Google Ads yourself and you're not happy with the results, don't immediately assume Google Ads doesn't work for your business.
Sometimes, the problem isn't the platform.
It's the strategy behind it.
If you want, send me a message and I can take a look at what you're currently doing and tell you what I'd improve first.
Robiullah Shofi
Google Ads & Cleaning Business Consultant
Google Certified & 4+ Years of Experience